The document outlines various types of service providers, including telecommunications service providers (TSPs), internet service providers (ISPs), and digital service providers (DSPs), emphasizing their roles in delivering services. It discusses the transition from traditional communication services to digital services, highlighting the necessary steps for CSPs to become DSPs and providing case studies of Zain and Orange Poland’s innovative approaches. Key aspects include enhanced customer engagement through digital channels, personalized offerings, and real-time targeting of customer needs to improve experiences and reduce churn.