Being different a game from generating product ideas
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The document discusses three positioning techniques - reverse positioning, stealth positioning, and breakaway positioning. It then prompts the reader to think about applying these techniques to their own product by having them get into groups to discuss ideas for 10 minutes, with each group sharing their ideas for 5 minutes.
Being different a game from generating product ideas
- 2. Youngme Moon
- 8. Position as anything but what it is
- 11. Put it in a new category
- 13. The game
- 14. Your Product?
- 15. Three groups
- 16. 10 minutes
- 17. 5 minutes per group to playback
- 18. Share ideas