Proyecto Europeo BENEFIT | Promoting public transport and carpooling in the UIB-Parc BIT corridor

Proyecto Europeo BENEFIT | Promoting public transport and carpooling in the UIB-Parc BIT corridor

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  Topic WP 3 – Detailed Overview + WP 5 Overview Promoting public transport and carpooling in the UIB-Parc BIT corridor Antoni Bosch Oliver Bologna, 11 March 2011 Supported by Placeholder for your logo CTM – Bologna – 11/03/2011
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  Topic MALLORCA: WP 3- STATUS OVERVIEW PREVIOUS NOTES WP 3 Implementation progress schedule and conception has been suffered changes due to: 1. Project adaptation to the local reality and unexpected barriers 2. Guidelines from the Action Plan designed by a specialized marketing company (L28). 3. Budget adaption to the more cost-effective tasks (e.g. Mobility officer) CTM – Bologna – 11/03/2011
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  Topic D 3.1: Awarenesscampaign for public transport D 3.6: Posters, info boards close to companies Clue campaign: Vols? Installation of 2 big advertisements in the road main accesses to the UIB and Parc BIT. CTM – Bologna – 11/03/2011
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  Topic D 3.1: Awarenesscampaign for public transport D 3.6: Posters, info boards close to companies Installation of 7 billboard canvas in strategic zones of the Campus (e.g. Parking facilities) promoting PT and car pooling (D 3.6) CTM – Bologna – 11/03/2011
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  Topic D 3.1: Awarenesscampaign for public transport D 3.6: Posters, info boards close to companies Installation of posters in almost all libraries of the island showing the benefits of PT compared with car (D 3.6) CTM – Bologna – 11/03/2011
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  Topic MOBILITY AGENT: D3.1, D 3.6, D 3.8, D 3.14 & D 3.17 •the Mobility Agent is supporting the campaign development (D. 3.1  Awareness Campaign) •Info point: Pop-up will provide information about current mobility model and the benefits of using PT. The mobility Agent is distributing 100 posters in the Faculties halls (D3.6  Info board close to companies) •Facebook and Twitter profiles (D 3.8  On-line fact sheets on implemented measures) •The Mobility Agent is present at the University Campus as well as in the Parc BIT She will carry out the open door days in the Campus. (D 3.14  Action days in companies). •The Mobility Agent has distributed individualised fact sheets in each village of the island (mainly in libraries and High schools) showing the benefits of using PT instead of car (D 3.6 & D 3.17  Awareness Campaign for high school students) CTM – Bologna – 11/03/2011
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  Topic MOBILITY AGENT Contracting the mobility agent CTM – Bologna – 11/03/2011
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  Topic MOBILITY AGENT INFOPOINT Front (2,30x2,30m) CTM – Bologna – 11/03/2011
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  Topic MOBILITY AGENT INFO POINT Back (1,05x2,06m): Do you know the UIB mobility model? It shows the bad trends in the UIB in terms of mobility and its negative consequences CTM – Bologna – 11/03/2011
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  Topic MOBILITY AGENT INFO POINT Back (1,05x2,06m): Do you wnat to change the UIB mobility model? It shows the options the students have in terms of sustainable mobility: Bus, Metro and car pooling CTM – Bologna – 11/03/2011
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  MOBILITY AGENT FACEBOOKACCOUNT Topic CTM – Bologna – 11/03/2011
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  Topic D 3.2: Photocompetition The mobility agent will be also in charge of organising a photo competition on the topic „Public Transport and sustainable mobility in the UIB“ Best images will take part in an Exposition in the UIB Campus. CTM – Bologna – 11/03/2011
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  Topic D 3.3, 3.4,3.12 & 3.13: Mobility Package for new students and raffles 60 people are being selected to take part in the Benefit Sample Group Participants Requirements:  Students and workers who shifting from car use to PT during a 15 days period (From 31th March to 20th April)  A qualitative assessment (User Assessment) will be carried out as well as a complete travel survey (D 3.13) All successful participants will be granted by:  Mobility Package (D.3.3 & 3.12) including Free PT during and after the period (30th June)  Free breakfast during the period  2nd project raffle (D 3.4): Participants can win bycicle or a similar present. CTM – Bologna – 11/03/2011
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  Topic D 3.5: Radiospot  TV Spot This deliverable has not been considered as cost effective, so it can only be used in one communication channel (radio) As alternative a TV spot has been produced so it can be used in many communication channels: youtube, websites, facebook, twitter, as well as on the TV. The spot was published in the local channel 4 last February CTM – Bologna – 11/03/2011
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  Topic D 3.10.: Leafletsto promote PT Leaflets have been designed to distribute among students and workers. Amount: 2.000 Mobility Agent have been distributing Fact sheets showing the benefits of using PT instead of car. CTM – Bologna – 11/03/2011
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  Topic D 3.10.: Leafletsto promote PT CTM – Bologna – 11/03/2011
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  Topic D 3.11.: Internetand intranet discussion forums An intranet (Parc BIT) survey and open question was arosen among Parc BIT workers. This question let workers make suggestions on parking problems in the campus and how to improve conditions to develop car-pooling. The results of this intranet forum was very useful as a previous step for the designing of the Parc BIT car-pooling website (www.volscompartir.com) Facebook and Twitter will also promote discussion forums on the internet CTM – Bologna – 11/03/2011
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  Topic D 3.16: Designand introduction of parking and car circulation in the Campus and new pedestrian and bike routes •Bike lane have been enlargened till the parc BIT •Installation of barriers in all the UIB Campus accesses •Police reinforcement in order to control illegal parking •Upcoming measures could be the introduction of a parking fee. Such unpopular measures cannot though be adopted before University elections (May 2011) CTM – Bologna – 11/03/2011
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  Topic D 3.16: Designand introduction of parking and car circulation in the Campus and new pedestrian and bike routes CTM – Bologna – 11/03/2011
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  Topic D 3.18: Promotionat University magazine •Since November 2010 a Promotion effort in an important students magazine („No Badis“) has been done. The advertisement has a periodicity of 1 month CTM – Bologna – 11/03/2011
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  Topic D 3.XX?: Carpooling in Parc BIT A new car pooling website for the Parc BIT has been developed: www.volscompartir.com CTM – Bologna – 11/03/2011
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  D 3.XX?: Carpooling in Parc BIT Topic CTM – Bologna – 11/03/2011
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  Topic ACTION IN WP5 Links in UIB website Links in OGAS-UIB website Links in Facebook and Twitter Links in CINESI website Links in CTM website Links in L28 website CTM – Bologna – 11/03/2011