Employer Branding to retain top talents

Employer Branding to retain top talents

• 1.
  EMPLOYER BRANDING as a solutionto retain TOP TALENTS
• 2.
  WELCOME TO THE XIXANNUAL MICRO MANAGEMENT CONFERENCE
• 3.
  EMPLOYER BRANDING as a solutionto retain TOP TALENTS
• 4.
  TOP performing workforce isbringing HIGHEST returns
• 5.
  what makes yourEMPLOYEES being TOP PERFORMING EMPLOYEES ? TOP PERFORMING EMPLOYEES
• 6.
  to sum itup… it’s how you build your Employer Branding Strategy
• 7.
  Employer branding Employer Branding isa sum of company's efforts towards staff regarding Recruitment. Development. Retention.
• 8.
  Employer branding Employer BrandingLadder Employees’ trust and devotion to the goals and values ​of the company, which are manifested in the desire to work better Satisfaction Former Employees Current Employees Internal Brand Employees’ Loyalty Engagement HR brand Prospective Employees Satisfaction External Brand Applicants’ Loyalty Brand understanding
• 9.
  what is yourcompany doing towards these micro factors?
• 10.
  № Important influence ofstrong Employer Brand Responses 1 Our performance within last 6 months grew over 35% 72% 2 Strengthened talent capacity (better candidates, better employees) 67% 3 Overall growth in business KPIs 53% 4 Growing corporate reputation increased shared business value 5 HR department’s role is considered more strategic 47% 6 Growing demand on products/services 35% 47% provided by McKinsey, 2010
• 11.
  what do weexecute to reach this?
• 12.
  Employer branding we design Corporate culture Selection solutionsfor your Induction Learning Communication
• 13.
  How many ofyour employees resigned within last year?
• 14.
  Employer branding We promiseto reduce it twice before project implementation after project implementation 7% 0% 26% 31% Engaged Engaged Disengaged Resisting 74% NPS: 45,4 Disengaged Resisting 61% NPS: 23,1
• 15.
  How many ofyour employees are procrastinating at work?
• 16.
  Employer branding We promiseto increase performance Before project After project employees performance before and after project
• 17.
  do you enjoyyour work?
• 18.
  How many ofyour employees do enjoy their work?
• 19.
  we promise engagement
• 20.
  Helen Korotchenko Employee EngagementSpecialist Tel: + (420) 775 379 213 Email: [email protected]