RE-INVENTING YOUR
MOBILE BANKING
CHANNEL
3
MobileApps
On average, people spend 127 minutes in mobile apps per day.
Marketwired.com
4
MobileApps
68%
32%
Banks Not Offering Downloadable
Apps for Smartphone
Banks Offering Downloadable Apps for
Smartphone
32% of banks offer downloadable apps for smartphone
lookout.com
5
Challenges
Time to market
Customer experience
Niche competition
Marketing & sales
Loyalty
Generating revenue
Cross-sell & up-sell online
Reducing costs to service
Customer satisfaction
Enhancing security
New innovations
Siloed back office systems &
operations
6
Introducing CR2’s Omnichannel BankWorld
MobileApp platform
BankWorld provides capability for:
Personalised product offers
Innovative services delivery
Banking convenience
7
Tailored
experience
Consistent
branding
BankWorld MobileApp: User friendly interface
8
BankWorld MobileApp : Revenue generation
Multiple
transactions
Targeted
product
offerings
9
BankWorld MobileApp: Premium security
Card
on/off
Security pin
10
BankWorld MobileApp: Branding
Colour and
logo’s
rebranding
FOR MORE INFORMATION,
VISIT
WWW.CR2.COM
CR2 Limited
9D Beckett Way Park West
Business Park Nangor Road
Dublin 12
KIERAN KILCULLEN
Chief Commercial Officer
Phone: +971 438 75 205
Email: kieran.kilcullen@cr2.com
www.cr2.com

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