Best of LinkedIn Pages 2019
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The document celebrates the top 10 LinkedIn pages of 2019, highlighting their achievements and strategies that garnered significant engagement. It provides various tips for enhancing LinkedIn presence, such as leveraging video content and showcasing corporate culture, and outlines the nomination methodology for selecting these standout pages. It emphasizes the importance of engaging content and community connection for businesses on LinkedIn.
Best of LinkedIn Pages 2019
- 2. Celebrating the top 10 LinkedIn Pages of 2019 We’re excited to celebrate these exemplary Pages and share what they did exceptionally well. Thanks to so many of you who nominated these standout Pages that inspired you this year. Best of Pages 2019, by the numbers nominations received 12,033 companies nominated 2,000+ members voted 9,234 countries participated 111
- 3. 1,516 reactions 42,419 views Jacobs10 Tip Pin the content you’re the most proud of to the top of your Page for maximum views. We recommend to rotate your pinned post once a month to keep your content fresh for frequent visitors.
- 4. Create a post series with consistent creative to gain traction. Jacobs uses its “Hot jobs of the week” series to attract talent, with a CTA. Tip
- 5. Philips9 Tip Leverage LinkedIn Live for real-time video engagement. Jake Sivakaran Walter Sigostrom Mila Lee
- 6. Tip Ask engaging questions to inspire comments and likes, like the #PhilipsTranslates short video series.
- 7. Aurecon8 Tip No time to film a video? Get creative. Make your feed feel more dynamic with a simple photo montage, visual quote cards, and even a quick recording of a soundbite.
- 8. What could the vertical village usher into the new urban experience? What lies at the intersection of smart buildings and machine learning? Could you imagine a day without clean water? Tip Ask thought provoking questions to start a conversation.
- 9. Cognixia7 Tip Regularly share content that tackles industry trends and pain points. Consistently post creatives that are not only on-brand, but extend your brand on the LinkedIn platform.
- 11. Jabil6 Tip Your Page is the heart of your company on LinkedIn. Show support for causes, and show efforts to give back to the community.
- 12. Tip Tell employee stories to humanize the brand. Consider creating a recurring series to keep followers interested.
- 13. Hotmart5 Tip Celebrate, whether it’s an award, a birthday, or an employee anniversary.
- 14. Tip Reshare posts mentioning the company, to keep the conversation going.
- 15. Cvent4 Tip Focus content on being genuinely helpful, interesting, and relevant to followers’ needs and potential pain points. No need to be product- first all the time.
- 16. Tip Establish goodwill by showing how the company does good for the community.
- 17. Deloitte3 Tip Profiling employees is a great way to offer an insider look at what it’s like to work at the company. To attract top talent, remember to show diversity and company culture in an authentic way.
- 18. Tip Drive registration for online and offline events.
- 19. Hays2 Tip Share nicely designed thought leadership content by embedding it right on your Page for easy access.
- 20. Tip Create a custom “What we do” tab, rich with employee testimonials and photos showing company culture.
- 21. Teleperformance1 Use native video to give content life. Keep videos short and snack-able. Tip
- 22. Optimize the “Life” tab to share who you are as a company, in the best light possible. Tip Offer exclusive looks from behind the scenes, to make Page followers feel like they’re at the event. Tip
- 23. Tip Tip Feature company leaders, often. Followers — as well as potential customers and recruits — want to hear what’s on your leaders’ mind, and what executives believe in. Upload ungated thought leadership documents right on your Page — to give followers easy, quick access.
- 24. • Check out the LinkedIn Pages Action Plan for Small Businesses • Check out the LinkedIn Pages Enterprise Playbook • Subscribe to the LinkedIn Marketing blog: lnkd.in/lmsblog To learn more tips and best practices for creating effective Pages: The 2019 top ten Pages were determined using the number of members who nominated a Page, as well as the number of engagements (defined as an aggregate of public-facing reactions and comments) on the Page’s first nomination post (defined chronologically; deleted posts weren't counted). To qualify, all nomination posts — whether by member or Page — were required to include the hashtag #BestofPages. LinkedIn reserved the right to reject any nomination for any reason. Methodology
- 25. For the first time in the history of media, you can reach the world's professionals all in one place. Nearly 660 million people worldwide gather on LinkedIn to stay connected and informed, advance their careers, and work smarter. Together they comprise the largest global community of business professionals. These are the decision-makers, influencers, and the leaders of today and tomorrow — precisely the people you want to target. For more information, visit marketing.linkedin.com. About LinkedIn