Best practices for technology at events
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The document discusses the evolving landscape of tech strategy within brand experiences, emphasizing the integration of digital and non-digital interactions. It highlights that many enterprises lack a strong digital-physical strategy and presents principles for effective brand experiences, such as being human, inviting participation, and building community. Ultimately, it advocates for a strategic approach to leveraging technology to enhance user experiences without allowing technology to overshadow the human element.
Best practices for technology at events
- 1. What’s missing from your experience tech strategy? –
- 2. 76YEARS OFFICES EMPLOYEES Jack by the numbers… …and counting. 18 850+ 75+ 75+ awards won for creative in 2014, including two Guinness World Records and an Emmy 10,000 In the last 12 months, we’ve produced over 10,000 event activation days We have 80 sister agencies in 100 other countries 25 We work with 25 of the largest companies globally 2,500 Over the past two years, we’ve produced 2,500 brand experiences 80
- 3. The Customer-Activated Enterprise, IBM IBV Two-thirds of enterprises have a weak digital–physical strategy, or none at all.
- 4. It’s time we stop thinking about dichotomies… How do people experience the world around them? Digital Online Non-digital Offline …and ask ourselves:
- 6. In the ad agency of the future, the ideal team would be “a technologist, distribution expert and storyteller.” Brad Jakeman, Pepsi
- 7. In this landscape, our POV: Users first.
- 8. Our brand experience priciples 1. Be human 2. Invite participation 3. Be useful 4. Build community But don't use technology for technology's sake
- 9. THE BRAND EXPERIENCE APPROACH INVISIBLE TECHNOLOGY
- 10. WE’VE ALL COME ACROSS RAGE-INDUCING TECHNOLOGY
- 11. WE’VE ALSO ALL HAD EXPERIENCES OF TECHNOLOGY THAT ARE VERY DIFFERENT— WHERE THE TECHNOLOGY WORKS SO SEAMLESSLY WE DON’T EVEN KNOW IT’S THERE.
- 12. Drive Now ARE THEY A TECHNOLOGY COMPANY? OR A CONSUMER COMPANY?
- 13. FROM GOOGLE TO UBER, YOU DON’T SEE THE TECHNOLOGY. YOU DON’T UNDERSTAND THE ALGORITHMS. YOU DON’T HAVE TO. YOU JUST FEEL HAPPY THAT IT’S SOLVED A PROBLEM AND MADE YOUR LIFE BETTER.
- 14. THE AVERAGE MILLENNIAL CONSUMER SWITCHES SCREENS 27 TIMES PER HOUR. GREAT EXPECTATIONS
- 15. Be Human 01
- 17. Be Useful 03
- 19. This is not a technical challenge. It’s a strategic one.