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Best Times & Days to Post On Facebook
The document analyzes the best times and days to post on Facebook for various industries, highlighting that Wednesday is the most active day overall, while specific sectors like teen cosmetics see increased engagement on Mondays and Thursdays. Peak online activity occurs in the evening, particularly between 6 PM and 11 PM for some industries, and around 4 PM for jewelry audiences. The analysis suggests optimizing social media campaigns based on consumer behavior insights to enhance post visibility and engagement.
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Best Times & Days to Post On Facebook
- 1. Best Times &Days to Post On Facebook Social Intelligence vol.1 January 30th 2014
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- 4. Selected Brands Scope ofanalysis: January 2012 – November 2013 3
- 5. Activity by Daysof the Week Wednesday is the day, in which consumers are most actively responding to posts: Wednesday Is The Most Active MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 0 25 50 75 100 125 150 4
- 6. Activity by Hoursof the Day Peaking at 9 pm, individuals are actively online between 1 pm and 11 pm: Activity By Hour of the Day 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 5
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- 8. Selected Brands Scope ofanalysis: April 2012 - March 2013 7
- 9. Activity by Daysof the Week Consumers are most likely to respond to posts on Monday and Thursday: Monday & Thursday are The Most Active MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 8
- 10. Activity by Hoursof the Day Most individuals are actively online between 6:00 and 11:00 pm: Activity By Hour of the Day 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 9
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- 12. Selected Brands Scope ofanalysis: 2011 - 2012 11
- 13. Activity by Daysof the Week Wednesday and Friday are when consumers mostly tend to respond to posts: Wednesday and Friday are the Most Active Days on Facebook MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 0 5 10 15 20 25 12
- 14. Activity by Hoursof the Day Peaking at 4:00 PM, late afternoon and through the evening hours are when individuals are actively online: 3 to 5 pm (US/Eastern Time) are the Peak Hours on Facebook 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 13
- 15. NOW that youknow, go ahead and… Optimize your next Social Media Campaign – Social Intelligence helps you deliver your great content with perfect timing! Get a better understanding of your consumers’ online behavior – important knowledge for building lasting online relationships Improve the Visibility (both Organic and Paid) of your Social Media posts Be one step ahead of your competitors! 14
- 16. About the Analysis Data is provided to you in cooperation with our Partners from NGMI (Next Generation Marketing Insights) The data represented reflects the date visitors are active on Facebook for the selected Industry, based on Eastern U.S. time. The graphs include cumulative data that consist of the time and date of each individual comment on Facebook. The total includes brand comments to its own posts in response to users. The actual time of the post publication is not considered. 15
- 17. HOOSH Technology SA VialeCassarate 6 6900 Lugano Switzerland www.hoosh.com