Heather O’Neill
@pixelsforhumans
Bet on Women
Tech's future shines brightest in
the hands of women
Technology
@pixelsforhumans
Technology
@pixelsforhumans
Technology
@pixelsforhumans
Technology
@pixelsforhumans
Technology
@pixelsforhumans
Bet on Women
@pixelsforhumans
Let me tell you a story…
User experience design for web and mobile apps
My Timeline 2014
• March - Bought ATF
My Timeline 2014
• March - Bought ATF
• April - Won $200,000 project
My Timeline 2014
• March - Bought ATF
• April - Won $200,000 project
• May - Gave amazing talk at
UXPA Boston
My Timeline 2014
• March - Bought ATF
• April - Won $200,000 project
• May - Gave amazing talk at
UXPA Boston
• June - Canceled $200k project
My Timeline 2014
• March - Bought ATF
• April - Won $200,000 project
• May - Gave amazing talk at
UXPA Boston
• June - Canceled $200k project
• July 1st - ATF closes down
E S TA B L I S H E D
JULY 9, 2014
Women are resilient.
Women-run startups make
$60,000 more per year
$60,000
because women.
@pixelsforhumans
Women in tech
• 1843. Ada Lovelace
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• Frances “Betty” Snyder Holberton
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• Frances “Betty” Snyder Holberton
• Jean Jennings Bartik
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• Frances “Betty” Snyder Holberton
• Jean Jennings Bartik
• Katherine “Kay” McNulty
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• Frances “Betty” Snyder Holberton
• Jean Jennings Bartik
• Katherine “Kay” McNulty
• Marlyn Wescoff Meltzer
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• Frances “Betty” Snyder Holberton
• Jean Jennings Bartik
• Katherine “Kay” McNulty
• Marlyn Wescoff Meltzer
• Ruth Lichterman Teitelbaum
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• Frances “Betty” Snyder Holberton
• Jean Jennings Bartik
• Katherine “Kay” McNulty
• Marlyn Wescoff Meltzer
• Ruth Lichterman Teitelbaum 
• Frances Bilas Spence
ENIAC 6 in action.
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• 1952. Grace Hopper
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• 1952. Grace Hopper
• 1960. Marjorie Lee Browne
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• 1952. Grace Hopper
• 1960. Marjorie Lee Browne
• 1961. Katherine Johnson
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• 1952. Grace Hopper
• 1960. Marjorie Lee Browne
• 1961. Katherine Johnson
• 1962. Evelyn Boyd Granville
Women in tech
• 1843. Ada Lovelace
• 1926. Grete Hermann
• 1942. Hedy Lamar
• 1945. ENIAC 6
• 1952. Grace Hopper
• 1960. Marjorie Lee Browne
• 1961. Katherine Johnson
• 1962. Evelyn Boyd Granville
• 1969. Margaret Hamilton
1972 1975 1979 1980 1983 1984 1988 1989 1992 1993 1995 1999 2008 2011 2012 2014 2015
Susan Kane
Carol Shaw
Karen Spärck
Jones
Elizabeth
‘Jake’ Feinler
Adele
Goldberg
Radia Perlman
Janese
Swanson
Annie Easley
Donna
Dubinsky
Ellen Ochoa
Mary Lou
Jepsen
Kim Bryant
Reshma
Saujami
Angelica Ross
Megan
Smith
Marissa
Mayer
Sheryl Sanberg
Women in tech
Jessica Matthews, CEO
1970
Now
VCs invest in…
“I can be fooled by anyone who
looks like Mark Zuckerberg.”
Paul Graham
VCs invest in…
VCs invest in…
“If you look at [Jeff] Bezos… [Netscape founder Marc] Andreessen…
they all seem to be white, male, nerds who’ve dropped out of
Harvard or Stanford and they absolutely have no social life. So
when I see that pattern coming in…it was very easy to decide to
invest.”
John Doerr
Result: diverse firms dramatically outperform homogenous firms
Diverse teams’ performance.
Gender and ethnic diversity are correlated
with profitability & value creation.
Financial performance above national median
Executive gender diversity Executive ethnic diversity
Diverse teams make more
$$$$
@pixelsforhumans
Why isn’t this
changing?
@pixelsforhumans
YOU
@pixelsforhumans
9 Non-threatening Leadership Strategies for Women
9 Non-threatening Leadership Strategies for Women
No.
My goal today
You’re better equipped to manage tough situations
without burning out or compromising yourself.
You have the tools to keep shifting society toward a
more equitable future state.
Tech’s future is in the hands of women
Lean in
…to yourself
The Time Machine
Take up space
Let it be
awkward
The Cooper Review: https://thecooperreview.com/business-jargon-to-mumble-when-your-boss-makes-a-sexist-comment/
Let it go
Roleplay
Roleplay…
In a meeting with your supervisor, a male colleague talks about a
project you led, in a way that doesn’t give you credit and implies that
he was responsible for some of your good decisions and results. You
have an opportunity after the meeting to walk back to your desks
and talk with him 1-on-1.
What do you do?
Surround
yourself with
team “you”
Team You
- Parents
- Friends
- Significant Other(s)
- Kids
- Extracurricular buddies
- CoWorkers
- Mentors
- Bosses
- Industry Peers
- Heros
Gain Persepective
Speak up
Use Data to
Back You Up
Own & Fix
Your Biases
Empathy Map Canvas
Designed for: Designed by: Date: Version:
WHO are we empathizing with? What do they need to DO?
What do they need to do differently?
What job(s) do they want or need to get done?
What decision(s) do they need to make?
How will we know they were successful?
Who is the person we want to understand?
What is the situation they are in?
What is their role in the situation?
GOAL
What do they SEE?
What do they SAY?
What do they DO?
What do they HEAR?
What do they THINK and FEEL?
What do they see in the marketplace?
What do they see in their immediate environment?
What do they see others saying and doing?
What are they watching and reading?
What have we heard them say?
What can we imagine them saying?
What do they do today?
What behavior have we observed?
What can we imagine them doing?
What are they hearing others say?
What are they hearing from friends?
What are they hearing from colleagues?
What are they hearing second-hand?
© 2017 Dave Gray, xplane.comLast updated on 16 July 2017. Download a copy of this canvas at http://gamestorming.com/empathy-map/
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PAINS GAINS
What are their fears,
frustrations, and anxieties?
What are their wants,
needs, hopes and dreams?
What other thoughts and feelings might motivate their behavior?
Empathy Map: intersectionality
- Gender (non-binary, trans, gender fluid)
- Race/ethnicity
- Sexual orientation
- Physical ability/needs
- Mental health issues
- Body positivity
- Other intersections
Practice
Selfcare for
Your Mental
Health
Power down
Stop
judging
yourself
Get good sleep
…or meditate
Get your
own thing
Set
boundaries
How will you take better care of yourself
and your mental health?
@pixelsforhumans
Tech’s Future
YOU
@pixelsforhumans
@pixelsforhumans
Tech companies prioritize people and
communities over profits.
Dream
big.
Thank You!
@pixelsforhumans

Bet On Women: Tech's future shines brightest in the hands of women