Machine learning is a current technology that drives artificial intelligence by allowing computers to learn from examples without being programmed. Artificial intelligence can help improve service management in three roles: (1) For end users, AI helps unlock knowledge bases and provide 24/7 help; (2) For operators, AI takes over difficult tasks like categorization and suggests solutions; (3) For managers, AI alerts of anomalies and predicts service needs. TOPdesk aims to gradually introduce basic AI features for categorization and prioritization, investigate chatbots, and explore sharing data across customers to improve solutions over time while ensuring privacy.