Beyond Ideas: Prototyping and Rapid Experimentation
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The document discusses the process of prototyping and rapid experimentation in design thinking, emphasizing methods to communicate and validate ideas. It suggests a structured approach to identifying assumptions, prioritizing learning, and designing experiments to test these assumptions in real-world scenarios. The goal is to enhance innovation by considering various factors that contribute to a successful business model.
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Beyond Ideas: Prototyping and Rapid Experimentation
- 1. Beyond Ideas Prototyping & Rapid Experimentation
- 2. Julie Guinn // @julieaguinn
- 3. OPERATIONS RESEARCH & EDUCATION PATIENT EXPERIENCE Julie Guinn // @julieaguinn
- 4. JeffDESIGN
- 5. Beyond Ideas Communicating Validating Building Support DESIGN METHODS FOR.. Julie Guinn // @julieaguinn
- 6. DESIGN THINKING Approach EMPATHIZE DEFINE IDEATE PROTOTYPE TEST BUILD MEASURELEARN LEAN STARTUP Julie Guinn // @julieaguinn
- 7. But first… Find Your Group Julie Guinn // @julieaguinn
- 8. The Idea… Julie Guinn // @julieaguinn
- 9. Modern families would benefit from having better ways to store their belongings. They are willing to pay for a service that will pick up and store boxes, then deliver them back home on demand. The Idea Julie Guinn // @julieaguinn
- 10. Figure out if the Boxes Away! idea has the potential to become a successful business. Your Challenge Julie Guinn // @julieaguinn
- 11. Articulating Ideas PART 1 STORYBOARD STORY CANVAS Julie Guinn // @julieaguinn
- 12. Storyboarding TECHNIQUE: Julie Guinn // @julieaguinn
- 13. Individual Storyboard ACTIVITY: Julie Guinn // @julieaguinn
- 14. Story Canvas TECHNIQUE: Storyboard + Lean Canvas Julie Guinn // @julieaguinn
- 15. Adapted from Business Model Canvas by Alex Osterwalder Lean Canvas by Ash Maurya Julie Guinn // @julieaguinn
- 16. Story Canvas ACTIVITY: Julie Guinn // @julieaguinn
- 17. • Create 1 story canvas for your table • Combine best of individual ideas • Be specific: • Customer • Value Proposition • Revenue Story Canvas ACTIVITY: Julie Guinn // @julieaguinn
- 18. Why Prototype? TAKE-AWAYS Problem Solve Think differently & explore different aspects of your idea Communicate Get everyone on the same page & build shared-vision Engage Generate interest, excitement & facilitate discussion Julie Guinn // @julieaguinn
- 19. ? Julie Guinn // @julieaguinn
- 20. Identifying Assumptions PART 2 ASSUMPTION FRAMEWORK Julie Guinn // @julieaguinn
- 21. Assumption Framework TECHNIQUE: Desirable HUMAN Feasible TECHNICAL Viable BUSINESS Julie Guinn // @julieaguinn
- 22. Assumption Framework TECHNIQUE: Desirable HUMAN Feasible TECHNICAL Viable BUSINESS Successful innovation happens here Julie Guinn // @julieaguinn
- 23. Assumption Framework TECHNIQUE: What makes this product desirable? What makes it a viable business? What makes it possible to execute? Desirable HUMAN Viable BUSINESS Feasible TECHNICAL Julie Guinn // @julieaguinn
- 24. Identify Assumptions ACTIVITY: • One per sticky note • Affirmative statements • Headline only (think ‘tweetable’) Julie Guinn // @julieaguinn
- 25. Prioritizing Learning PART 3 SORT & RANK Julie Guinn // @julieaguinn
- 26. Critical Assumptions UNCERTAINTY IMPORTANCE TO BUSINESS Learn about these first! Julie Guinn // @julieaguinn
- 27. Sort Assumptions STEP 1: 3 minutes, as a group Will kill company if we’re wrong Everything else Julie Guinn // @julieaguinn
- 28. Rank Assumptions STEP 2: 3 minutes, as a group How much do we know? Most Least Julie Guinn // @julieaguinn
- 29. Why Define Assumptions? TAKE-AWAYS Prioritize Risks Systematically evaluate ideas from multiple angles Surface Knowledge Draw out latent institutional knowledge & resources Address Skepticism Identify weakness in your “case” & areas of disagreement Julie Guinn // @julieaguinn
- 30. Identifying Experiments PART 4 TEST PATTERNS Julie Guinn // @julieaguinn
- 31. Design Experiments REAL-WORLD INTERVENTIONS ASSUMPTION TESTING MEASURE BEHAVIOR LOW RISKITERATIVE Julie Guinn // @julieaguinn
- 32. When Are They Useful? Testing assumptions about behavior & emotion. Will they do it? Can they do it? Will they do it this way? Do they enjoy it? Do they find it valuable? Julie Guinn // @julieaguinn
- 33. Test Patterns Smoke Tests Fake Door Style Pre-Sales Style Micro Pilots Fake Back End TECHNIQUE: Imposter / Impersonator Task & Experience Tests Physical Prototypes Digital Prototypes Julie Guinn // @julieaguinn
- 34. Select Assumptions ACTIVITY: Julie Guinn // @julieaguinn
- 35. Planning Experiments PART 5 EXPERIMENT CANVAS Julie Guinn // @julieaguinn
- 36. Experiment Canvas TECHNIQUE: Julie Guinn // @julieaguinn
- 37. Design An Experiment ACTIVITY: Julie Guinn // @julieaguinn
- 38. Julie Guinn // @julieaguinn
- 39. Smallify It! Julie Guinn // @julieaguinn
- 40. Constraints Triangle TECHNIQUE: TIME COST SCOPE BEFORE Planning DURING Running AFTER Analyzing CONSTRAINTPHASE Julie Guinn // @julieaguinn
- 41. ACTIVITY: Smallification • Introduce the experiment • Redesign to fit into: • 5 days • $50 • People & skills on your team Julie Guinn // @julieaguinn
- 42. Prototypes & Experiments Start Small Make it easy to say yes Make it Visible Build awareness & alignment Make it Social Get everyone involved TAKE-AWAYS Focus on Learning Draw insight from success & failure Keep It Real Focus on “do” not “say” Iterate Incorporate feedback as you go Julie Guinn // @julieaguinn
- 43. Thank You! Julie Guinn Experience Designer Co-Director, JeffDESIGN @julieaguinn