Big Bazaar

Big Bazaar

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  Big Bazaar
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  Big Bazaar • Itis part of the future group owned by Mr. Kishore Biyani. • Big Bazaar was launched in September, 2001 and opened its first store in Kolkatta. • As of Sept 2012 – 214 stores across 90 cities and towns in India. • They offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products. • Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India.
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  Big Bazaar Stores •Customized to provide the feel of mandis and melas while offering the modern retail features like Quality, Choice and Convenience. • Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls.
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  Product Mix APPARELS OTHER FOOD SERVICES FASHION & FARM JEWELLERY PRODUCE PRODUCT HOME & FURNITURE PERSONAL CARE CHILL ELECTRONICS STATION CHILD CARE & TOYS
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  Assortment Ranges
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  Pricing Strategies • BigBazaar is known as the “Indian Wal-Mart”. They also use Every Day Low Pricing (EDLP) strategy. • They promise the customers to save not on individual items but on a basket of items. • One important condition that drives EDLP pricing is the “Low Price” image of the retailer in the consumer’s mind.
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  Price Mix • Valuepricing  Promotional pricing  Low interest financing • Psychological discounting  Special event pricing • Differentiated Pricing  Time pricing • Bundling
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  1. Value Pricing Promotional pricing Big bazaar promises its consumers the lowest available price without • coupon clipping, • waiting for discount promotions, • or comparison shopping
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  Low Interest pricing
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  2. Psychological Discounting
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  3. Time Pricing •Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on. • Eg: • Wednesday Bazaar • Festive Season Pricing • Special Offer Period pricing • Sabse Sasta Din • School Time • Seasonal Offers
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  Differentiated time pricing •Time pricing i.e. difference in rates based on peak and non peak hours or days of shopping is also a one kind of pricing strategy.
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  4. Bundling
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  Other Pricing Strategies •Buy more, save more • Prices reduced on a combination • Holding special discounts • Highlighting the savings possible • Introducing a new product • Cashing in on sports events (ICC world cup Tshirts at Big Bazaar) • The Price Challenge Offer
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  Big Bazaar
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  Future Bazaar