1
Big Data and Analytics - 2016 CFO
Big Data and the Future of Analytics
Presented by: John-Paul Della Putta
Our Agenda for Today
Evolving Analytics
From 1.0 to 3.0
4
The Rise of Big Data
What it is, how it can benefit you
Big Data Technology
What it is, what you need to know
Using Big Data & Analytics?
Becoming analytics driven
Enhancing your Analytics
Introducing KPI Pulse
The Future
Some Predictions
Evolving Analytics
Analytics 1.0 to 3.0
6
Analytics has Changed
7
From Analytics 1.0 to 3.0
Analytics 1.0
Good old fashioned reporting & BI
8
 Descriptive analytics
 Generally backward facing and showing what’s
happened and why
 Often there’s a considerable lag between
event and insight
 Traditional BI and Reporting – still relevant
today and won’t be going away soon
Analytics 2.0
The Rise of Big Data
9
Looking at much larger, broader data sets, often un-structured data
Emergence of new technologies which deal with large volumes of often un structured data
Rise of the Data Scientist
10
Analytics 3.0
Closing the loop
11
= Traditional Analytics
+ Big Data Technology
+ (possibly Big Data)
+ Prescribed Action
Example – Remote Gas Well Maintenance
What action will be taken automatically?
12
Lower Costs
13
 Railroad sensor notices that a
wheel is too hot and sends a
signal to stop the train
 A team is sent to perform repairs
 Possible derailment is avoided
How operational analytics ‘operate’
It’s not analytics for operations
Descriptive
Summarise and describe
what’s happened in the past
Predictive
Predict what’s likely to
happen in the future
Prescriptive
Determine actions to take
and make the future happen
Recommended for You
An example of operational analytics
17
Redshift is Amazon’s Hadoop as a service
Internet Of Thing
Be careful – lots of noise, not much signal
18
Mini Crash
The Dark Side of Operational Analytics
19
Google Flu-trends
Over-states actual flu incidents by 50%
20
Big Data
Some real world examples
Big Data and Analytics - 2016 CFO
Siri was a pentagon labs experiment
Uses big data and machine learning etc.
23
Recommendation Engines
24
Average of many algorithms
Where Big Data is Used
25
Recommendations Risk, Fraud & Security Marketing
Better decisions
5 – 6%
INCREASE
Big Data 101
A crash course
Not Your Usual Data
Big data’s not just big – it’s different
28
Different Data
Big Data is exciting because of all the
new information it contains
3+ V’s
29
Volume Velocity Variety
Instant Web Data
How many Tweets / second?
30
Unstructured Data
E.g. Emails
31
The Irony of Big Data
The Questions are Simple
32
Is this person a good credit risk?
Is this movie worth watching?
Is this too much to pay for this property?
Hadoop
101
Hadoop
Key attributes
34
Open source (cost effective)
Stores data in 3 places (no backup)
Not a database, a file system (no loading)
Suitable for large amounts of unstructured data
Scalable – Can be distributed over many computers
(Yahoo has a 42,000 node implementation)
It’s pretty complex..
Sorry, I wish it wasn’t, but it is…
35
Better Decisions
36
Performance and market value.
We find that DDD is associated
with a 5 – 6% increase in their
output and productivity, beyond
what can be explained by
traditional inputs and IT
5 – 6% Increase
Lowering Credit Risk
38
How do You as a CFO Use Big Data?
Will you be deploying your own Hadoop Cluster?
39
Renting Data
Not ready to build your own Hadoop cluster?
40
Qlik Data Market
Big Data and Analytics - 2016 CFO
The Way to a Man’s Heart is Through his Stomach
The Way to a CFO’s Heart, is Through Their Budget
43
44
"Information is the oil of the 21st century, and
analytics is the combustion engine” (Peter
Sondergaard, Senior Vice President, Gartner)
End users want to be able to quickly
analyse their own data
CFO’s don’t wait for IT
Qlik User-driven Analytics
48
49
In-Memory
Instant Insights
Big Data and Analytics - 2016 CFO
Big Data and Analytics - 2016 CFO
Not Big-Data
Good old-fashioned human
research
Is Yelp paying too little?
Are they being too greedy?
I Don’t know – need more data
Back to the real world
Introducing KPI Pulse
Or Analytics 2.5 
54
Big Data and Analytics - 2016 CFO
KPI’s on anyone’s mobile phone
No need to login to the server or have a Qlik license
Click to drill down to the details
See key details and reports
PDF / Excel
reports
Chat between users
Managers can ask why performance metrics aren’t met
Summary & Recap
What we learnt
So what did you learn?
60
If you were paying attention…
Analytics is changing
Moving from descriptive analytics
through Predictive to Prescriptive.
Big Data has 3V’s
Big Data is different data and It’s
being used everywhere. You might
end up renting it.
KPI Pulse
You can get real time analytics
pushed out to your users’ mobile
phones
Hadoop isn’t a DB
It’s not a database, it’s a
filesystem and it’s complex.
You can use it without building it
We started with science fiction
Big Data and Analytics - 2016 CFO
Big Data and Analytics - 2016 CFO
Big Data and Analytics - 2016 CFO

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Big Data and Analytics - 2016 CFO

Editor's Notes

  • #3: Minority Report
  • #30: The techo’s will say that there’s more than just 3 V’s, which is true, but knowing these 3V’s is an excellent starting point.
  • #37: MIT did a study on how data-driven-decision based businesses performed compared to standard businesses . Much of the information was from Andrew McAfee – he’s got some good information about how technology is changing business.
  • #39: Zest Finance
  • #46: http://www.informationweek.com/big-data/big-data-analytics/big-data-predictions-for-2016/d/d-id/1323671?image_number=4
  • #47: http://www.informationweek.com/big-data/big-data-analytics/big-data-predictions-for-2016/d/d-id/1323671?image_number=4
  • #56: Where it came from – A project manager using QlikView said to me, I don’t want to analyse the data – I just want to know where there’s a problem or who I should call.