BIG DATA
Prepared By
Muhammad Abrar Uddin
Introduction
· Big Data may well be the Next Big Thing in the IT world.
· Big data burst upon the scene in the first decade of the 21st
century.
· The first organizations to embrace it were online and startup
firms. Firms like Google, eBay, LinkedIn, and Facebook were
built around big data from the beginning.
· Like many new information technologies, big data can bring
about dramatic cost reductions, substantial improvements in the
time required to perform a computing task, or new product and
service offerings.
What is BIG DATA?
· ‘Big Data’ is similar to ‘small data’, but bigger in
size
· but having data bigger it requires different approaches:
– Techniques, tools and architecture
· an aim to solve new problems or old problems in a better way
· Big Data generates value from the storage and processing of
very large quantities of digital information that cannot be
analyzed with traditional computing techniques.
What is BIG DATA
· Walmart handles more than 1 million customer transactions
every hour.
· Facebook handles 40 billion photos from its user base.
· Decoding the human genome originally took 10years to
process; now it can be achieved in one week.
Three Characteristics of Big Data V3s
(
Volume
Data
quantity
) (
Velocity
Data
Speed
) (
Variety
Data
Types
)
1st Character of Big Data
Volume
· A typical PC might have had 10 gigabytes of storage in 2000.
· Today, Facebook ingests 500 terabytes of new data every day.
· Boeing 737 will generate 240 terabytes of flight data during a
single
flight across the US.
· The smart phones, the data they create and consume; sensors
embedded into everyday objects will soon result in billions of
new, constantly-updated data feeds containing environmental,
location, and other information, including video.
2nd Character of Big Data
Velocity
· Clickstreams and ad impressions capture user behavior at
millions of events per second
· high-frequency stock trading algorithms reflect market
changes within microseconds
· machine to machine processes exchange data between billions
of devices
· infrastructure and sensors generate massive log data in real-
time
· on-line gaming systems support millions of concurrent users,
each producing multiple inputs per second.
3rd Character of Big Data
Variety
· Big Data isn't just numbers, dates, and strings. Big Data is
also geospatial data, 3D data, audio and video, and unstructured
text, including log files and social media.
· Traditional database systems were designed to address smaller
volumes of structured data, fewer updates or a predictable,
consistent data structure.
· Big Data analysis includes different types of data
Storing Big Data
· Analyzing your data characteristics
· Selecting data sources for analysis
· Eliminating redundant data
· Establishing the role of NoSQL
· Overview of Big Data stores
· Data models: key value, graph, document, column-family
· Hadoop Distributed File System
· HBase
· Hive
Selecting Big Data stores
· Choosing the correct data stores based on your data
characteristics
· Moving code to data
· Implementing polyglot data store solutions
· Aligning business goals to the appropriate data store
Processing Big Data· Integrating disparate data stores
· Mapping data to the programming framework
· Connecting and extracting data from storage
· Transforming data for processing
· Subdividing data in preparation for Hadoop MapReduce
· Employing Hadoop MapReduce
· Creating the components of Hadoop MapReduce jobs
· Distributing data processing across server farms
· Executing Hadoop MapReduce jobs
· Monitoring the progress of job flows
The Structure of Big Data
· Structured
· Most traditional data sources
· Semi-structured
· Many sources of big data
· Unstructured
· (
13
)Video data, audio data
Why Big Data
· Growth of Big Data is needed
· Increase of storage capacities
· Increase of processing power
· Availability of data(different data types)
· Every day we create 2.5 quintillion bytes of data; 90% of the
data in the world today has been created in the last two years
alone
Why Big Data
· FB generates 10TB daily
· Twitter generates 7TB of data Daily
· IBM claims 90% of today’s stored data was generated in just
the last two years.
How Is Big Data Different?
1) Automatically generated by a machine (e.g. Sensor embedded
in an engine)
2) Typically an entirely new source of data (e.g. Use of the
internet)
3) Not designed to be friendly (e.g. Text streams)
4) May not have much values
· Need to focus on the important part
16
(
Sensors
) (
Systems
) (
Application
) (
Large
and
growing
files
(Big
data
files)
) (
Users
)Big Data sources
(
Mobile Devices
) (
Readers/Scanners
) (
Science facilities
) (
Microphones
) (
Cameras
) (
Social Media
) (
Programs/
Software
)Data generation points Examples
Big Data Analytics
· Examining large amount of data
· Appropriate information
· Identification of hidden patterns, unknown correlations
· Competitive advantage
· Better business decisions: strategic and operational
· Effective marketing, customer satisfaction, increased
revenue
Types of tools used in Big-Data
· Where processing is hosted?
– Distributed Servers / Cloud (e.g. Amazon EC2)
· Where data is stored?
– Distributed Storage (e.g. Amazon S3)
· What is the programming model?
– Distributed Processing (e.g. MapReduce)
· How data is stored & indexed?
– High-performance schema-free databases (e.g. MongoDB)·
What operations are performed on data?
– Analytic / Semantic Processing
Application Of Big Data analytics
Smarter Healthcare
Homeland
Security
Multi-channel
sales
Telecom
(
Analytics
)Traffic Control Trading
Manufacturing
Search
Quality
Risks of Big Data· Will be so overwhelmed
· Need the right people and solve the right problems
· Costs escalate too fast
· Isn’t necessary to capture 100%
· Many sources of big data is privacy
· self-regulation
· Legal regulation
22
Leading Technology Vendors
Example Vendors
· IBM – Netezza
· EMC – Greenplum
· Oracle – Exadata
Commonality
· MPP architectures
· Commodity Hardware
· RDBMS based
· Full SQL compliance
How Big data impacts on IT
· Big data is a troublesome force presenting opportunities with
challenges to IT organizations.
· By 2015 4.4 million IT jobs in Big Data ; 1.9 million is in US
itself
· India will require a minimum of 1 lakh data scientists in the
next couple of years in addition to data analysts and data
managers to support the Big Data space.
Potential Value of Big Data
· $300 billion potential annual value to US health care.
· $600 billion potential annual consumer surplus from using
personal location data.
· 60% potential in retailers’ operating margins.
Benefits of Big Data
· Real-time big data isn’t just a process for storing petabytes or
exabytes of data in a data warehouse, It’s about the ability to
make better decisions and take meaningful actions at the right
time.
· Fast forward to the present and technologies like Hadoop give
you the scale and flexibility to store data before you know how
you are going to process it.
· Technologies such as MapReduce,Hive and Impala enable you
to run queries without changing the data structures underneath.
Benefits of Big Data
· Our newest research finds that organizations are using big data
to target customer-centric outcomes, tap into internal data and
build a better information ecosystem.
· Big Data is already an important part of the $64 billion
database and data analytics market
· It offers commercial opportunities of a comparable scale to
enterprise software in the late 1980s
· And the Internet boom of the 1990s, and the social media
explosion of today.
Future of Big Data
· $15 billion on software firms only specializing in data
management and analytics.
· This industry on its own is worth more than $100 billion and
growing at almost 10% a year which is roughly twice as fast as
the software business as a whole.
· In February 2012, the open source analyst firm Wikibon
released the first market forecast for Big Data , listing $5.1B
revenue in 2012 with growth to
$53.4B in 2017
· The McKinsey Global Institute estimates that data volume is
growing 40% per year, and will grow 44x between 2009 and
2020.
Thank You.
BIG DATA
Prepared By
Muhammad Abrar Uddin
Introduction
• Big Data may well be the Next Big Thing in the IT
world.
• Big data burst upon the scene in the first decade of the
21st century.
• The first organizations to embrace it were online and
startup firms. Firms like Google, eBay, LinkedIn, and
Facebook were built around big data from the
beginning.
• Like many new information technologies, big data can
bring about dramatic cost reductions, substantial
improvements in the time required to perform a
computing task, or new product and service offerings.
• ‘Big Data’ is similar to ‘small data’, but bigger in
size
• but having data bigger it requires different
approaches:
– Techniques, tools and architecture
• an aim to solve new problems or old problems in a
better way
• Big Data generates value from the storage and
processing of very large quantities of digital
information that cannot be analyzed with
traditional computing techniques.
What is BIG DATA?
What is BIG DATA
• Walmart handles more than 1 million customer
transactions every hour.
• Facebook handles 40 billion photos from its user base.
• Decoding the human genome originally took 10years to
process; now it can be achieved in one week.
Three Characteristics of Big Data V3s
Volume
• Data
quantity
Velocity
• Data
Speed
Variety
• Data
Types
1st Character of Big Data
Volume
•A typical PC might have had 10 gigabytes of storage in 2000.
•Today, Facebook ingests 500 terabytes of new data every day.
•Boeing 737 will generate 240 terabytes of flight data during a
single
flight across the US.
•The smart phones, the data they create and consume; sensors
embedded into everyday objects will soon result in billions of
new,
constantly-updated data feeds containing environmental,
location,
and other information, including video.
2nd Character of Big Data
Velocity
• Clickstreams and ad impressions capture user behavior at
millions of events per second
• high-frequency stock trading algorithms reflect market
changes within microseconds
• machine to machine processes exchange data between
billions of devices
• infrastructure and sensors generate massive log data in real-
time
• on-line gaming systems support millions of concurrent
users, each producing multiple inputs per second.
3rd Character of Big Data
Variety
• Big Data isn't just numbers, dates, and strings. Big
Data is also geospatial data, 3D data, audio and
video, and unstructured text, including log files and
social media.
• Traditional database systems were designed to
address smaller volumes of structured data, fewer
updates or a predictable, consistent data structure.
• Big Data analysis includes different types of data
Storing Big Data
• Selecting data sources for analysis
• Eliminating redundant data
• Establishing the role of NoSQL
• Data models: key value, graph, document,
column-family
• Hadoop Distributed File System
• HBase
• Hive
Selecting Big Data stores
• Choosing the correct data stores based on
your data characteristics
• Moving code to data
• Implementing polyglot data store solutions
• Aligning business goals to the appropriate
data store
Processing Big Data
• Mapping data to the programming framework
• Connecting and extracting data from storage
• Transforming data for processing
• Subdividing data in preparation for Hadoop
MapReduce
• Creating the components of Hadoop MapReduce jobs
• Distributing data processing across server farms
• Executing Hadoop MapReduce jobs
• Monitoring the progress of job flows
The Structure of Big Data
• Most traditional data
sources
-structured
• Many sources of big
data
• Video data, audio data
13
Why Big Data
• Growth of Big Data is needed
– Increase of storage capacities
– Increase of processing power
– Availability of data(different data types)
– Every day we create 2.5 quintillion bytes of data;
90% of the data in the world today has been created
in the last two years alone
Why Big Data
•FB generates 10TB daily
•Twitter generates 7TB of data
Daily
•IBM claims 90% of today’s
stored data was generated
in just the last two years.
How Is Big Data Different?
1) Automatically generated by a machine
(e.g. Sensor embedded in an engine)
2) Typically an entirely new source of data
(e.g. Use of the internet)
3) Not designed to be friendly
(e.g. Text streams)
4) May not have much values
• Need to focus on the important part
16
Big Data sources
Users
Application
Systems
Sensors
Large and growing
files (Big data
files)
Data generation points Examples
Mobile Devices
Microphones
Readers/Scanners
Science facilities
Programs/ Software
Social Media
Cameras
Big Data Analytics
• Examining large amount of data
• Appropriate information
• Identification of hidden patterns, unknown correlations
• Competitive advantage
• Better business decisions: strategic and operational
• Effective marketing, customer satisfaction, increased
revenue
• Where processing is hosted?
– Distributed Servers / Cloud (e.g. Amazon EC2)
• Where data is stored?
– Distributed Storage (e.g. Amazon S3)
• What is the programming model?
– Distributed Processing (e.g. MapReduce)
• How data is stored & indexed?
– High-performance schema-free databases (e.g. MongoDB)
• What operations are performed on data?
– Analytic / Semantic Processing
Types of tools used in
Big-Data
Application Of Big Data analytics
Homeland
Security
Smarter
Healthcare
Multi-channel
sales
Telecom
Manufacturing
Traffic Control
Trading
Analytics
Search
Quality
Risks of Big Data
• Will be so overwhelmed
• Need the right people and solve the right problems
• Costs escalate too fast
• Isn’t necessary to capture 100%
• Many sources of big data
is privacy
• self-regulation
• Legal regulation
22
Leading Technology Vendors
Example Vendors
• IBM – Netezza
• EMC – Greenplum
• Oracle – Exadata
Commonality
• MPP architectures
• Commodity Hardware
• RDBMS based
• Full SQL compliance
How Big data impacts on IT
• Big data is a troublesome force presenting
opportunities with challenges to IT organizations.
• By 2015 4.4 million IT jobs in Big Data ; 1.9 million
is in US itself
• India will require a minimum of 1 lakh data
scientists in the next couple of years in addition
to data analysts and data managers to support
the Big Data space.
Potential Value of Big Data
• $300 billion potential annual
value to US health care.
• $600 billion potential annual
consumer surplus from using
personal location data.
• 60% potential in retailers’
operating margins.
Benefits of Big Data
•Real-time big data isn’t just a process for storing
petabytes or exabytes of data in a data warehouse, It’s
about the ability to make better decisions and take
meaningful actions at the right time.
•Fast forward to the present and technologies like Hadoop
give you the scale and flexibility to store data before you
know how you are going to process it.
•Technologies such as MapReduce,Hive and Impala enable
you to run queries without changing the data structures
underneath.
Benefits of Big Data
• Our newest research finds that organizations are using big
data to target customer-centric outcomes, tap into internal
data and build a better information ecosystem.
• Big Data is already an important part of the $64 billion
database and data analytics market
• It offers commercial opportunities of a comparable
scale to enterprise software in the late 1980s
• And the Internet boom of the 1990s, and the social media
explosion of today.
Future of Big Data
• $15 billion on software firms only specializing in
data management and analytics.
• This industry on its own is worth more than $100
billion and growing at almost 10% a year which is
roughly twice as fast as the software business as a
whole.
• In February 2012, the open source analyst firm
Wikibon released the first market forecast for Big
Data , listing $5.1B revenue in 2012 with growth to
$53.4B in 2017
• The McKinsey Global Institute estimates that data
volume is growing 40% per year, and will grow 44x
between 2009 and 2020.
Thank You.
BIG DATAIntroductionWhat is BIG DATA?What is BIG
DATAThree Characteristics of Big Data V3s1st Character of
Big Data2nd Character of Big Data Velocity3rd Character of
Big Data VarietyStoring Big DataSelecting Big Data
storesProcessing Big DataThe Structure of Big DataWhy Big
DataWhy Big DataHow Is Big Data Different?Big Data
sourcesData generation points ExamplesBig Data
AnalyticsTypes of tools used in Big-DataApplication Of Big
Data analyticsRisks of Big DataLeading Technology
VendorsHow Big data impacts on ITPotential Value of Big
DataBenefits of Big DataBenefits of Big DataFuture of Big
DataThank You.

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BIGDATAPrepared ByMuhammad Abrar UddinIntrodu.docx

  • 1. BIG DATA Prepared By Muhammad Abrar Uddin Introduction · Big Data may well be the Next Big Thing in the IT world. · Big data burst upon the scene in the first decade of the 21st century. · The first organizations to embrace it were online and startup firms. Firms like Google, eBay, LinkedIn, and Facebook were built around big data from the beginning. · Like many new information technologies, big data can bring about dramatic cost reductions, substantial improvements in the time required to perform a computing task, or new product and service offerings. What is BIG DATA? · ‘Big Data’ is similar to ‘small data’, but bigger in size · but having data bigger it requires different approaches: – Techniques, tools and architecture · an aim to solve new problems or old problems in a better way
  • 2. · Big Data generates value from the storage and processing of very large quantities of digital information that cannot be analyzed with traditional computing techniques. What is BIG DATA · Walmart handles more than 1 million customer transactions every hour. · Facebook handles 40 billion photos from its user base. · Decoding the human genome originally took 10years to process; now it can be achieved in one week. Three Characteristics of Big Data V3s ( Volume Data quantity ) ( Velocity Data Speed ) ( Variety Data Types ) 1st Character of Big Data Volume · A typical PC might have had 10 gigabytes of storage in 2000.
  • 3. · Today, Facebook ingests 500 terabytes of new data every day. · Boeing 737 will generate 240 terabytes of flight data during a single flight across the US. · The smart phones, the data they create and consume; sensors embedded into everyday objects will soon result in billions of new, constantly-updated data feeds containing environmental, location, and other information, including video. 2nd Character of Big Data Velocity · Clickstreams and ad impressions capture user behavior at millions of events per second · high-frequency stock trading algorithms reflect market changes within microseconds · machine to machine processes exchange data between billions of devices · infrastructure and sensors generate massive log data in real- time · on-line gaming systems support millions of concurrent users, each producing multiple inputs per second. 3rd Character of Big Data Variety · Big Data isn't just numbers, dates, and strings. Big Data is also geospatial data, 3D data, audio and video, and unstructured text, including log files and social media. · Traditional database systems were designed to address smaller volumes of structured data, fewer updates or a predictable,
  • 4. consistent data structure. · Big Data analysis includes different types of data Storing Big Data · Analyzing your data characteristics · Selecting data sources for analysis · Eliminating redundant data · Establishing the role of NoSQL · Overview of Big Data stores · Data models: key value, graph, document, column-family · Hadoop Distributed File System · HBase · Hive Selecting Big Data stores · Choosing the correct data stores based on your data characteristics · Moving code to data · Implementing polyglot data store solutions · Aligning business goals to the appropriate data store Processing Big Data· Integrating disparate data stores · Mapping data to the programming framework · Connecting and extracting data from storage · Transforming data for processing · Subdividing data in preparation for Hadoop MapReduce · Employing Hadoop MapReduce · Creating the components of Hadoop MapReduce jobs · Distributing data processing across server farms · Executing Hadoop MapReduce jobs · Monitoring the progress of job flows
  • 5. The Structure of Big Data · Structured · Most traditional data sources · Semi-structured · Many sources of big data · Unstructured · ( 13 )Video data, audio data Why Big Data · Growth of Big Data is needed · Increase of storage capacities · Increase of processing power · Availability of data(different data types) · Every day we create 2.5 quintillion bytes of data; 90% of the data in the world today has been created in the last two years alone Why Big Data · FB generates 10TB daily
  • 6. · Twitter generates 7TB of data Daily · IBM claims 90% of today’s stored data was generated in just the last two years. How Is Big Data Different? 1) Automatically generated by a machine (e.g. Sensor embedded in an engine) 2) Typically an entirely new source of data (e.g. Use of the internet) 3) Not designed to be friendly (e.g. Text streams) 4) May not have much values · Need to focus on the important part 16 ( Sensors ) ( Systems ) ( Application ) ( Large and growing files
  • 7. (Big data files) ) ( Users )Big Data sources ( Mobile Devices ) ( Readers/Scanners ) ( Science facilities ) ( Microphones ) ( Cameras ) ( Social Media ) ( Programs/ Software )Data generation points Examples Big Data Analytics · Examining large amount of data · Appropriate information · Identification of hidden patterns, unknown correlations · Competitive advantage
  • 8. · Better business decisions: strategic and operational · Effective marketing, customer satisfaction, increased revenue Types of tools used in Big-Data · Where processing is hosted? – Distributed Servers / Cloud (e.g. Amazon EC2) · Where data is stored? – Distributed Storage (e.g. Amazon S3) · What is the programming model? – Distributed Processing (e.g. MapReduce) · How data is stored & indexed? – High-performance schema-free databases (e.g. MongoDB)· What operations are performed on data? – Analytic / Semantic Processing Application Of Big Data analytics Smarter Healthcare Homeland Security Multi-channel sales Telecom
  • 9. ( Analytics )Traffic Control Trading Manufacturing Search Quality Risks of Big Data· Will be so overwhelmed · Need the right people and solve the right problems · Costs escalate too fast · Isn’t necessary to capture 100% · Many sources of big data is privacy · self-regulation · Legal regulation 22 Leading Technology Vendors
  • 10. Example Vendors · IBM – Netezza · EMC – Greenplum · Oracle – Exadata Commonality · MPP architectures · Commodity Hardware · RDBMS based · Full SQL compliance How Big data impacts on IT · Big data is a troublesome force presenting opportunities with challenges to IT organizations. · By 2015 4.4 million IT jobs in Big Data ; 1.9 million is in US itself · India will require a minimum of 1 lakh data scientists in the next couple of years in addition to data analysts and data managers to support the Big Data space. Potential Value of Big Data · $300 billion potential annual value to US health care. · $600 billion potential annual consumer surplus from using personal location data.
  • 11. · 60% potential in retailers’ operating margins. Benefits of Big Data · Real-time big data isn’t just a process for storing petabytes or exabytes of data in a data warehouse, It’s about the ability to make better decisions and take meaningful actions at the right time. · Fast forward to the present and technologies like Hadoop give you the scale and flexibility to store data before you know how you are going to process it. · Technologies such as MapReduce,Hive and Impala enable you to run queries without changing the data structures underneath. Benefits of Big Data · Our newest research finds that organizations are using big data to target customer-centric outcomes, tap into internal data and build a better information ecosystem. · Big Data is already an important part of the $64 billion database and data analytics market · It offers commercial opportunities of a comparable scale to enterprise software in the late 1980s · And the Internet boom of the 1990s, and the social media explosion of today. Future of Big Data · $15 billion on software firms only specializing in data management and analytics. · This industry on its own is worth more than $100 billion and
  • 12. growing at almost 10% a year which is roughly twice as fast as the software business as a whole. · In February 2012, the open source analyst firm Wikibon released the first market forecast for Big Data , listing $5.1B revenue in 2012 with growth to $53.4B in 2017 · The McKinsey Global Institute estimates that data volume is growing 40% per year, and will grow 44x between 2009 and 2020. Thank You. BIG DATA Prepared By Muhammad Abrar Uddin Introduction
  • 13. • Big Data may well be the Next Big Thing in the IT world. • Big data burst upon the scene in the first decade of the 21st century. • The first organizations to embrace it were online and startup firms. Firms like Google, eBay, LinkedIn, and Facebook were built around big data from the beginning. • Like many new information technologies, big data can bring about dramatic cost reductions, substantial improvements in the time required to perform a computing task, or new product and service offerings. • ‘Big Data’ is similar to ‘small data’, but bigger in size • but having data bigger it requires different approaches: – Techniques, tools and architecture • an aim to solve new problems or old problems in a better way • Big Data generates value from the storage and processing of very large quantities of digital information that cannot be analyzed with traditional computing techniques. What is BIG DATA?
  • 14. What is BIG DATA • Walmart handles more than 1 million customer transactions every hour. • Facebook handles 40 billion photos from its user base. • Decoding the human genome originally took 10years to process; now it can be achieved in one week. Three Characteristics of Big Data V3s Volume • Data quantity Velocity • Data Speed Variety • Data Types 1st Character of Big Data Volume
  • 15. •A typical PC might have had 10 gigabytes of storage in 2000. •Today, Facebook ingests 500 terabytes of new data every day. •Boeing 737 will generate 240 terabytes of flight data during a single flight across the US. •The smart phones, the data they create and consume; sensors embedded into everyday objects will soon result in billions of new, constantly-updated data feeds containing environmental, location, and other information, including video. 2nd Character of Big Data Velocity • Clickstreams and ad impressions capture user behavior at millions of events per second • high-frequency stock trading algorithms reflect market changes within microseconds • machine to machine processes exchange data between billions of devices • infrastructure and sensors generate massive log data in real- time • on-line gaming systems support millions of concurrent users, each producing multiple inputs per second.
  • 16. 3rd Character of Big Data Variety • Big Data isn't just numbers, dates, and strings. Big Data is also geospatial data, 3D data, audio and video, and unstructured text, including log files and social media. • Traditional database systems were designed to address smaller volumes of structured data, fewer updates or a predictable, consistent data structure. • Big Data analysis includes different types of data Storing Big Data • Selecting data sources for analysis • Eliminating redundant data • Establishing the role of NoSQL • Data models: key value, graph, document, column-family • Hadoop Distributed File System • HBase
  • 17. • Hive Selecting Big Data stores • Choosing the correct data stores based on your data characteristics • Moving code to data • Implementing polyglot data store solutions • Aligning business goals to the appropriate data store Processing Big Data • Mapping data to the programming framework • Connecting and extracting data from storage • Transforming data for processing • Subdividing data in preparation for Hadoop MapReduce • Creating the components of Hadoop MapReduce jobs • Distributing data processing across server farms • Executing Hadoop MapReduce jobs • Monitoring the progress of job flows
  • 18. The Structure of Big Data • Most traditional data sources -structured • Many sources of big data • Video data, audio data 13 Why Big Data • Growth of Big Data is needed – Increase of storage capacities – Increase of processing power – Availability of data(different data types) – Every day we create 2.5 quintillion bytes of data; 90% of the data in the world today has been created in the last two years alone
  • 19. Why Big Data •FB generates 10TB daily •Twitter generates 7TB of data Daily •IBM claims 90% of today’s stored data was generated in just the last two years. How Is Big Data Different? 1) Automatically generated by a machine (e.g. Sensor embedded in an engine) 2) Typically an entirely new source of data (e.g. Use of the internet) 3) Not designed to be friendly (e.g. Text streams) 4) May not have much values • Need to focus on the important part 16 Big Data sources
  • 20. Users Application Systems Sensors Large and growing files (Big data files) Data generation points Examples Mobile Devices Microphones Readers/Scanners Science facilities Programs/ Software Social Media Cameras Big Data Analytics • Examining large amount of data
  • 21. • Appropriate information • Identification of hidden patterns, unknown correlations • Competitive advantage • Better business decisions: strategic and operational • Effective marketing, customer satisfaction, increased revenue • Where processing is hosted? – Distributed Servers / Cloud (e.g. Amazon EC2) • Where data is stored? – Distributed Storage (e.g. Amazon S3) • What is the programming model? – Distributed Processing (e.g. MapReduce) • How data is stored & indexed? – High-performance schema-free databases (e.g. MongoDB) • What operations are performed on data? – Analytic / Semantic Processing Types of tools used in Big-Data Application Of Big Data analytics
  • 22. Homeland Security Smarter Healthcare Multi-channel sales Telecom Manufacturing Traffic Control Trading Analytics Search Quality Risks of Big Data • Will be so overwhelmed • Need the right people and solve the right problems • Costs escalate too fast • Isn’t necessary to capture 100% • Many sources of big data is privacy • self-regulation • Legal regulation
  • 23. 22 Leading Technology Vendors Example Vendors • IBM – Netezza • EMC – Greenplum • Oracle – Exadata Commonality • MPP architectures • Commodity Hardware • RDBMS based • Full SQL compliance How Big data impacts on IT • Big data is a troublesome force presenting opportunities with challenges to IT organizations. • By 2015 4.4 million IT jobs in Big Data ; 1.9 million is in US itself • India will require a minimum of 1 lakh data scientists in the next couple of years in addition to data analysts and data managers to support the Big Data space.
  • 24. Potential Value of Big Data • $300 billion potential annual value to US health care. • $600 billion potential annual consumer surplus from using personal location data. • 60% potential in retailers’ operating margins. Benefits of Big Data •Real-time big data isn’t just a process for storing petabytes or exabytes of data in a data warehouse, It’s about the ability to make better decisions and take meaningful actions at the right time. •Fast forward to the present and technologies like Hadoop give you the scale and flexibility to store data before you know how you are going to process it. •Technologies such as MapReduce,Hive and Impala enable you to run queries without changing the data structures underneath. Benefits of Big Data
  • 25. • Our newest research finds that organizations are using big data to target customer-centric outcomes, tap into internal data and build a better information ecosystem. • Big Data is already an important part of the $64 billion database and data analytics market • It offers commercial opportunities of a comparable scale to enterprise software in the late 1980s • And the Internet boom of the 1990s, and the social media explosion of today. Future of Big Data • $15 billion on software firms only specializing in data management and analytics. • This industry on its own is worth more than $100 billion and growing at almost 10% a year which is roughly twice as fast as the software business as a whole. • In February 2012, the open source analyst firm Wikibon released the first market forecast for Big Data , listing $5.1B revenue in 2012 with growth to $53.4B in 2017 • The McKinsey Global Institute estimates that data volume is growing 40% per year, and will grow 44x between 2009 and 2020.
  • 26. Thank You. BIG DATAIntroductionWhat is BIG DATA?What is BIG DATAThree Characteristics of Big Data V3s1st Character of Big Data2nd Character of Big Data Velocity3rd Character of Big Data VarietyStoring Big DataSelecting Big Data storesProcessing Big DataThe Structure of Big DataWhy Big DataWhy Big DataHow Is Big Data Different?Big Data sourcesData generation points ExamplesBig Data AnalyticsTypes of tools used in Big-DataApplication Of Big Data analyticsRisks of Big DataLeading Technology VendorsHow Big data impacts on ITPotential Value of Big DataBenefits of Big DataBenefits of Big DataFuture of Big DataThank You.