This document provides link building strategies for 2013. It discusses new link building tools, strategies for executing link building more effectively, focusing on author rank, and miscellaneous tips. Specific tactics mentioned include using tools like BrokenLinkBuilding, Linksy, Scrape Similar, and TinEye to find broken links and opportunities. It also recommends optimizing post-conversion pages, generating more comments, building influencer awareness, growing email lists, and focusing on author rank and authority.