Download to read offline
BookWhiz_MediaPitch_DEC2015
- 1. rewarding young readers™ “READING FUELS the fires of intelligence and imagination, and if they don’t blaze well before elementary school, a child’s education — a child’s life — may be an endless game of catch-‐up.” —Frank Bruni, ‘The Gift of Reading’, New York Times, 11/25/15 “I think of reading books in the same category as brushing your teeth. A life without books is sure to create a rotted mind. Limited access to diverse ideas leads to poor intellectual nutrition. Therefore, I believe that being a responsible parent means raising good readers.” —Jordan Shapiro, ‘Your Kids Need to Read More’, Forbes, 11/29/15 OVERVIEW: Created by a mom who was inspired to increase reading time in her own family, BookWhiz® (www.bookwhiz.com) solves the problem many parents face: promoting reading as a healthy habit, and creating order out of chaos, for all the children's books scattered throughout the house or shoved into shelves to gather dust and be forgotten. EDITORIAL TOPICS: Early Childhood Development; Reading; Literacy; Technology; Education; iPad app; Parenting; Moms; Female Founder; Mompreneur; Women in Tech Promoting reading. Childrens books as gifts for the holidays—making sure they get read. Using the BookWhiz Wishlist to help parents, relatives & friends make gift-‐buying decisions. AUDIENCE: Parents. According to a recent report by Nielsen, “Last year, U.S. consumers bought 226 million children’s print books, with moms leading the charge to the register. According to Nielsen BookScan, the 2014 sales represent a 13% increase...” FOUNDER: Andra Davidson — Founder & CEO, BookWhiz Media, Inc. Former Director of Digital Media, A+E Networks. Prior Co-‐Founder & Editor-‐in-‐Chief, ParentsClick Network, Inc., the launchpad for MothersClick.com, world’s first social network for moms. (Acquired in 2008 by Lifetime Entertainment) Mom of two young readers, 8 and 10. www.linkedin.com/in/andra
- 2. December 1, 2015 “App of the Week: BookWhiz rewards kids for reading with custom prizes” “Reading is core to childhood development and learning,” Andra Davidson said. “But parents realize it’s becoming increasingly difficult to get their kids to choose a book over all the other distractions.” The app is intended for elementary school-‐aged kids (5–11) http://www.geekwire.com/2015/app-‐of-‐the-‐week-‐bookwhiz-‐lets-‐parents-‐set-‐rewards-‐to-‐get-‐kids-‐reading FEATURES: BookWhiz was specifically designed to make reading more fun by rewarding young readers for spending their time turning pages, as well as helping them learn important organizational skills. The free app also encourages kids to learn about saving and purchasing power—by earning points for custom rewards, redeemed from their parents. Using the BookWhiz iPad app as their new reading companion, kids can: • Organize all of their books in one easy-‐to-‐access, virtual library • Keep track of their reading time • Create & download detailed reading logs • Inspire good reading habits by earning custom rewards • Earn cool badges for reaching milestones • Wishlist feature to search for new age-‐appropriate books • Seamless integration with Amazon’s book barcode API Available on iTunes for iPad: https://itunes.apple.com/us/app/bookwhiz/id929944191 CONTACT: Facebook: https://www.facebook.com/bookwhizapp Twitter: https://twitter.com/bookwhizapp (@bookwhizapp) For all media inquires— Andra Davidson Founder, BookWhiz Media, Inc. [email protected] 412-‐301-‐5220 www.andradavidson.com