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Uploaded byTasos Pagakis
Borrow My Brain on e-BusinessSocialWorld - June 21 2018
The document discusses the landscape of ad tracking and personal data consent in the context of corporate marketing practices, particularly under GDPR regulations. It highlights the roles of ad tech companies, publishers, and various platforms like Google in tracking and conversion strategies. Additionally, it touches on the importance of media ownership and regulatory considerations for audience engagement and loyalty.
Borrow My Brain on e-BusinessSocialWorld - June 21 2018
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- 8. Corporate, PR, Marketing,Retail, Budgets, Acquisitions, Employees, Experiences, Stakeholders, Customers, Technology, Media, Online, Social, Conversion, and KPI’s the Brand
- 12. Consent for adtracking Consent for personal data (GDPR) • Add this & thousands plugins/widgets • Many tracking of websites • Ad Tech companies • Ad exchange servers & DSP’s • Publishers • Adwords, Search (and paid) • Gmail ads, Maps, Youtube • Google network (cross-device targeting) • Programmatic Data leakage is also theft of your audience Media owners should ask for regulation
- 13. Likelihood to recommendLowHigh Likelihoodtore-purchase Low High “Hostages” Loyalists “Defectors” “Mercenaries” Marketers new scope