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Uploaded byJames Dalman
Building a Great Business Brand and Experience
The document emphasizes the importance of building a brand in today's competitive landscape, highlighting that a brand encompasses the total experience individuals have with a company rather than just its logo. It discusses methods for discovering one's brand identity and compares personal branding to business branding, noting the pros and cons of each. It concludes with actionable ideas for creating a memorable brand experience and the significance of attention to detail.
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Building a Great Business Brand and Experience
- 2. Three Reasons toFocus on Building YOUR Brand
- 4. 1) There ismore competition than ever before and we have an incredible amount of choices. 2) People and companies who stand out will thrive. Those who don’t stand out will likely not survive. 3) You will be branded anyways (unless you work with dead people, but then you won’t have a very profitable market).
- 5. What is aBrand?
- 7. [Hint: It’s NOTa logo]
- 8. It’s the COMPLETEand TOTAL experience that a person will have with you or your company.
- 9. • The wayyou respond to emails or phone calls. • How your website looks and feels to your online visitors. • The design of your packaging for physical goods or products. • How you conduct yourself at conferences or speaking engagements. • The conversations and views you share by social media. • How you communicate in print media such as brochures or business cards. • Even the way you dress will define you. In a nutshell, the brand experience is defined by every touch point with you or your company.
- 10. This is WHYit’s important to get your brand right, as much as possible, at every opportunity!
- 11. You also needto make a strong emotional connection to the people you want to reach.
- 12. How to DiscoverYour Brand
- 14. It ALWAYS startswith asking the difficult question first. And you HAVE to be honest...
- 15. Who am Ireally?
- 16. I am JesseJames.
- 17. I am JesseJames. I AM A POSER!
- 18. • What ismy true authentic identity? • How do others see me or my company? • What type of brand do I want to be? Is it possible to change it? • Will I need to make changes in order to make the perception and reality match? The biggest issue I’ve seen from so many people trying to create and build a brand is that they try and tell a story that isn’t accurate.
- 19. Don’t Be aPoser.
- 20.
- 22. There are Prosand Cons for Each.
- 23. Thoughts on PersonalBranding.
- 24. • Personal brandingwill always stay with you, wherever you go. • Personal branding can be easier for a freelancer because you are selling “you.” • Personal branding can establish stronger emotional connections. • Personal branding can be easier to build and maintain long-term. • Personal brands can seem “smaller” than company brands. The biggest issue you have to consider is whether you will ever want to walk away from or sell your business. It’s not easy to sell your personal name.
- 25. Thoughts on BusinessBranding.
- 26. • Business brandscan be built, sold, and transferred. • Business brands allow you to hide behind them - to a degree. • Business brands can appear more professional to certain clients • Business brands can take longer to build but may offer more stability. • Business brands can be created to be more memorable. If you want to build a company that goes outside of what you can personally do or offer, then you should create a business brand name and not use your own.
- 27. Whatever you decideon, remember that building a brand should be viewed as building a legacy or a lifelong reputation.
- 28.
- 30. What makes agreat and memorable brand name?
- 31. • Can youget the domain name or is already registered? • Is the business name easy or difficult to remember? • Will your business or brand name be too long for people to say? • Does the name have negative connotations or meanings? • Is the name timeless or will it be outdated in a year? • Does the name invoke an emotional response? A great business or brand name can really make a difference between success and failure. Even so, don’t take forever to decide on one or you will never get going!
- 32. How to Createan Awesome Brand Experience
- 34. Think through theENTIRE process and experience of how a client might work with you ... then deliver on that better than every one else in your space.
- 35. Seven Ideas forBuilding Your Brand
- 36. • Have theright appearance and message for your audience. • Be exceptional at communicating with your clients or customers. • Deliver on your promises ... and then deliver some more! • Do great work. • Treat people with respect and always be a person of integrity. • Don’t be a jack of all trades, master of none. • Make working with you EASY to do and MEMORABLE!!! Honestly, one of the best ways you could ever build your brand is to always focus on the small stuff first. People like attention to details.
- 37.
- 38.