marketing & monitization
ATTRACTCONVERTCLOSEAPPRECIATE
Stranger
Content - keyword rich
whitepaper, guide, or article
SEO - Keywords to drive traffic
to your website.
Social Posts - talk on social
channels with links to your give
aways.
Calls to Action - Incite action,
create a sense of urgency
Forms - Ask for contact
information.
Landing Pages - Have one
single topic with a call to action.
GIVETEACHSHOWPARTNER
Establish yourself as an
authority in your field.
Give away something
of value such as a white paper,
guide or sample, available on
your website.
e-Book
Webinar
Lunch & Learn
Visitor
LEADS
Customer
Fan
Customer Relationship
Managment -
Regular Communication to build
trust and confidence in your brand
One on One
Training or Coaching
VIP Group
Coaching
VIPCustomerExperience
All Inclusive VIP Experience
With Weekly Accountability
Meetings and Analytics
Long-term Strategy, Planning,
Consultation With Performance
Guarantee
Surveys
Targeted Content
Social Engagement
Corporate Gratuities
Personalized Thank You
by Innovate Social Media
www.innovatesocialmedia.com
WHERE THE MAGIC HAPPENS
Copywrite Innovate Social Media 2016
Affiliate Opportunities?
Do-It-Yourself Guide
What is what you know worth?
Do some market trials to see
what the market will bear.
marketing & monitization
by Innovate Social Media
Everything You Need to Get Started
Templates
New mobile-responsive templates ensure your emails look great on any device.
Stock Images
Find the perfect images for your emails with a library of free professional stock
images.
Download Campaign
Reuse your finished email as a flyer or poster by exporting it as a PDF, JPG or
PNG file that is ready for printing.
Look More Professional
How do you get started creating an opt-in, segmented prospect database? My tried
and true response to that is via an email service provider that can also double as a
CRM (Customer Relationship Management) tool.
I started my business on a shoestring budget. Constant Contact gave me marketing
tools that were scalable with my business. They offered me financially tiered,
increasingly sophisticated marketing solutions that grew with my business needs.
Their free DIY marketing library and live customer service gives real power to the
business owner. Who owns your contact database?
With Constant Contact, you do.
Copywrite Innovate Social Media 2016 www.innovatesocialmedia.com
Best Time to Send
Boost your open rate by 6%: Schedule emails when your subscribers are most
likely to engage with your campaign.
Preheader Text
Now people can read your key message via a powerful preheader (the text that is
shown in the inbox after your subject line) before they even open your email.
marketing & monitization
Embeddable Signup Forms
Grow your contact list even faster with our new web sign-up form that’s easy to add to
your website.
Learn more »
by Innovate Social Media
Improve Engagement & Results
Grow Your Contact List
Digital Advertising
Easily turn your email into a Facebook ad. You’ll find new local customers
and drive business results right from your account.
Learn more »
Constant Contact Mobile app
Our new app brings the full desktop experience to your smartphone or tablet,
giving you the tools to manage your email campaigns from anywhere.
Anytime.
Mobile Opens
Now when you send a campaign to your contacts you can see both your
desktop and mobile open rates to know how your audience likes to engage
with you.
Expand Your Reach with Mobile
Copywrite Innovate Social Media 2016 www.innovatesocialmedia.com
marketing & monitization
by Innovate Social Media
More Than Just Email
Social Campaigns
Create a promotion for your Facebook page in 15 minutes or less. There are three
optimized campaign types that are proven to get you more fans and create word of
mouth: Coupons, Downloadable Content, and Sweepstakes.
EventSpot: Run Successful Events with Online Event Management
Get the tools that manage the details for you. Create invitations that look
professional, reflect your brand, and make it easy for guests to RSVP on the
spot. Process payments and accept registrations online 24/7, day and night. You
can automatically issue trackable tickets to your attendees, too. No spreadsheets
necessary: track RSVPs, attendee preferences, and payments with our easy-to-
read reports.
Collect Donations and Fundraise Online
Your donors can easily view your page—and more importantly, donate—while
they’re on the go. Promote your fundraiser with Constant Contact's email and
social media tools. Secure and easy donation processing. Use WePay or PayPal
to make it secure for donors to make credit card donations from your page. Use
real-time reporting. Set a donation goal and timeline, and track your donations in
real-time.
Create Online Surveys and Polls
Constant Contact helps you keep customers happy, so they keep coming back.
Find out what your customers really think.
Constant Contact lets you get instant feedback so you can better understand
what your customers want. Use your online survey results to improve your
business and tailor your message to your audience.
Email Coupons to Promote Your Business
Drive more sales, reward regulars, and get new customers. Need to drive sales
and get more traffic to your door? There’s no better way than a coupon, and no
easier way to get it seen than through email. In fact, 7 in 10 people will use a
coupon within a week of receiving it! With a coupon through Constant Contact you
can get that email address (and permission to email them again!) as part of our
coupon claiming process.
Copywrite Innovate Social Media 2016 www.innovatesocialmedia.com
marketing & monitization
by Innovate Social Media
Helpful Apps
Buffer - Social Post Scheduler www.bufferapp.com
Free version allows you to pre-schedule social posts for a week on up to two media
channels.
Canva - Pre-formatted, pre-sized digital images www.canva.com
Create professional looking social post images, marketing materials
PicMonkey - Digital Image Editor www.picmonkey.com
Crop, resize, colorize, special effects, add text.
Most Have A Free Version to Get You Started
Color Cop - a free multi-purpose color picker for Windows, color match hex codes with
a click. colorcop.net/download/
LinkedIn Pulse - Blogging tool with built in SEO www.linkedin.com
Create professional looking social post images, marketing materials
Unbounce - Landing page design tool www.unbounce.com
Create professional looking landing pages that feed your Constant Contact mailing list.
WordPress - Website design tool www.wordpress.com
Create a simple website on a platform with great SEO tools.
Commun.it - Twitter community management commun.it.com
Know exactly who's following you, easy follows and unfollows, lead generation tool.
Must Reads
SEO by Moz - The Beginners Guide to SEO
PDF DOWNLOAD http://d2eeipcrcdle6.cloudfront.net/guides/Moz-The-
Beginners-Guide-To-SEO.pdf
Copywrite Innovate Social Media 2016 www.innovatesocialmedia.com

Brand Marketing Strategy and Monetization With Digital Marketing

  • 1.
    marketing & monitization ATTRACTCONVERTCLOSEAPPRECIATE Stranger Content- keyword rich whitepaper, guide, or article SEO - Keywords to drive traffic to your website. Social Posts - talk on social channels with links to your give aways. Calls to Action - Incite action, create a sense of urgency Forms - Ask for contact information. Landing Pages - Have one single topic with a call to action. GIVETEACHSHOWPARTNER Establish yourself as an authority in your field. Give away something of value such as a white paper, guide or sample, available on your website. e-Book Webinar Lunch & Learn Visitor LEADS Customer Fan Customer Relationship Managment - Regular Communication to build trust and confidence in your brand One on One Training or Coaching VIP Group Coaching VIPCustomerExperience All Inclusive VIP Experience With Weekly Accountability Meetings and Analytics Long-term Strategy, Planning, Consultation With Performance Guarantee Surveys Targeted Content Social Engagement Corporate Gratuities Personalized Thank You by Innovate Social Media www.innovatesocialmedia.com WHERE THE MAGIC HAPPENS Copywrite Innovate Social Media 2016 Affiliate Opportunities? Do-It-Yourself Guide What is what you know worth? Do some market trials to see what the market will bear.
  • 2.
    marketing & monitization byInnovate Social Media Everything You Need to Get Started Templates New mobile-responsive templates ensure your emails look great on any device. Stock Images Find the perfect images for your emails with a library of free professional stock images. Download Campaign Reuse your finished email as a flyer or poster by exporting it as a PDF, JPG or PNG file that is ready for printing. Look More Professional How do you get started creating an opt-in, segmented prospect database? My tried and true response to that is via an email service provider that can also double as a CRM (Customer Relationship Management) tool. I started my business on a shoestring budget. Constant Contact gave me marketing tools that were scalable with my business. They offered me financially tiered, increasingly sophisticated marketing solutions that grew with my business needs. Their free DIY marketing library and live customer service gives real power to the business owner. Who owns your contact database? With Constant Contact, you do. Copywrite Innovate Social Media 2016 www.innovatesocialmedia.com
  • 3.
    Best Time toSend Boost your open rate by 6%: Schedule emails when your subscribers are most likely to engage with your campaign. Preheader Text Now people can read your key message via a powerful preheader (the text that is shown in the inbox after your subject line) before they even open your email. marketing & monitization Embeddable Signup Forms Grow your contact list even faster with our new web sign-up form that’s easy to add to your website. Learn more » by Innovate Social Media Improve Engagement & Results Grow Your Contact List Digital Advertising Easily turn your email into a Facebook ad. You’ll find new local customers and drive business results right from your account. Learn more » Constant Contact Mobile app Our new app brings the full desktop experience to your smartphone or tablet, giving you the tools to manage your email campaigns from anywhere. Anytime. Mobile Opens Now when you send a campaign to your contacts you can see both your desktop and mobile open rates to know how your audience likes to engage with you. Expand Your Reach with Mobile Copywrite Innovate Social Media 2016 www.innovatesocialmedia.com
  • 4.
    marketing & monitization byInnovate Social Media More Than Just Email Social Campaigns Create a promotion for your Facebook page in 15 minutes or less. There are three optimized campaign types that are proven to get you more fans and create word of mouth: Coupons, Downloadable Content, and Sweepstakes. EventSpot: Run Successful Events with Online Event Management Get the tools that manage the details for you. Create invitations that look professional, reflect your brand, and make it easy for guests to RSVP on the spot. Process payments and accept registrations online 24/7, day and night. You can automatically issue trackable tickets to your attendees, too. No spreadsheets necessary: track RSVPs, attendee preferences, and payments with our easy-to- read reports. Collect Donations and Fundraise Online Your donors can easily view your page—and more importantly, donate—while they’re on the go. Promote your fundraiser with Constant Contact's email and social media tools. Secure and easy donation processing. Use WePay or PayPal to make it secure for donors to make credit card donations from your page. Use real-time reporting. Set a donation goal and timeline, and track your donations in real-time. Create Online Surveys and Polls Constant Contact helps you keep customers happy, so they keep coming back. Find out what your customers really think. Constant Contact lets you get instant feedback so you can better understand what your customers want. Use your online survey results to improve your business and tailor your message to your audience. Email Coupons to Promote Your Business Drive more sales, reward regulars, and get new customers. Need to drive sales and get more traffic to your door? There’s no better way than a coupon, and no easier way to get it seen than through email. In fact, 7 in 10 people will use a coupon within a week of receiving it! With a coupon through Constant Contact you can get that email address (and permission to email them again!) as part of our coupon claiming process. Copywrite Innovate Social Media 2016 www.innovatesocialmedia.com
  • 5.
    marketing & monitization byInnovate Social Media Helpful Apps Buffer - Social Post Scheduler www.bufferapp.com Free version allows you to pre-schedule social posts for a week on up to two media channels. Canva - Pre-formatted, pre-sized digital images www.canva.com Create professional looking social post images, marketing materials PicMonkey - Digital Image Editor www.picmonkey.com Crop, resize, colorize, special effects, add text. Most Have A Free Version to Get You Started Color Cop - a free multi-purpose color picker for Windows, color match hex codes with a click. colorcop.net/download/ LinkedIn Pulse - Blogging tool with built in SEO www.linkedin.com Create professional looking social post images, marketing materials Unbounce - Landing page design tool www.unbounce.com Create professional looking landing pages that feed your Constant Contact mailing list. WordPress - Website design tool www.wordpress.com Create a simple website on a platform with great SEO tools. Commun.it - Twitter community management commun.it.com Know exactly who's following you, easy follows and unfollows, lead generation tool. Must Reads SEO by Moz - The Beginners Guide to SEO PDF DOWNLOAD http://d2eeipcrcdle6.cloudfront.net/guides/Moz-The- Beginners-Guide-To-SEO.pdf Copywrite Innovate Social Media 2016 www.innovatesocialmedia.com