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Brand yourself - Personal Branding - Market Yourself for Successful Career
The document discusses branding yourself for a successful career. It emphasizes that an individual's brand is the collection of their actions and how others perceive them. It provides a three-step process to build a personal brand, including creating a personal mission statement, positioning statement, and proposition statement. The document also provides suggestions for marketing an individual's personal brand such as becoming a subject matter expert, self-promotion, and defending their brand.
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Brand yourself - Personal Branding - Market Yourself for Successful Career
- 1. www. tamizhakarthic.com Presented by: TamizhaKarthic.A Brand Consultant | Digital Marketer • Market Yourself for a Successful Career BRAND YOURSELF
- 2. www. tamizhakarthic.com Only Through BRANDINGCan We Achieve Lasting Differentiation
- 3. www. tamizhakarthic.com What isa “Brand?”
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- 6. www. tamizhakarthic.com “Finger-Licking Good.” “We BringGood Things to Life.” “Quality is Job One.”
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- 10. www. tamizhakarthic.com Memorable Invaluable Unique
- 11. www. tamizhakarthic.com What isYOUR Brand?
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- 13. www. tamizhakarthic.com It’s a “PERCEPTION” thing. Askpeople how they perceive YOU?
- 14. www. tamizhakarthic.com •Your BRANDis the collection of all your actions. The Chazin Group The Chazin Group
- 15. www. tamizhakarthic.com • LIVEyour brand: – If you say you’ll do it…DO IT – Return ALL emails & phone calls – Subscribe to a “MORAL COMPASS” The Chazin Group The Chazin Group LIVEYour Brand
- 16. www. tamizhakarthic.com Your Journeyto Personal Exploration Begins The Chazin Group The Chazin Group
- 17. www. tamizhakarthic.com 17 The ChazinGroup DREAM JOB Passions Strengths Your Passions & Skills Collide
- 18. www. tamizhakarthic.com • PsychologicalAssessment Tools: – Keirsey Temperament Sorter (www.keirsey.com) – Myers Briggs (www.myersbriggs.org) – Hermann Brain Dominance Instrument: www.hbdi.com – DISC Tool: www.onlinediscprofile.com – Birkman Method (www.birkman.com) The Chazin Group The Chazin Group Take a Test
- 19. www. tamizhakarthic.com • YourGoals: – Identify Strengths & Areas for Improvement – Identify New Career Opportunities – Identify Ideal Industries and Companies – Identify Your Working Style The Chazin Group The Chazin Group Personal Exploration
- 20. www. tamizhakarthic.com WEBSITE/ BLOG LINKEDIN FACEBOOK GOOGLE+ TWITTER YOUTUBE SLIDESHARE IMAGES HOW DO YOUAPPEARON GOOGLE?
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- 24. www. tamizhakarthic.com Personal MissionStatement Positioning Statement Proposition Statement The Chazin Group The Chazin Group Brand Building Is a 3 Step Process
- 25. www. tamizhakarthic.com Your PERSONAL MISSION Statement TheChazin Group The Chazin Group STEP 1
- 26. www. tamizhakarthic.com The ChazinGroup The Chazin Group Elements to Consider Very Important Important Neutral Not Important N/A Security Financial Stability Challenge Creativity Competitiveness Personal Growth Promotional Opportunities Variety Routine Detail Orientation Organized Environment Culture: Values Integrity Energy Structure Celebrations What’s MOST Important to You?
- 27. www. tamizhakarthic.com The ChazinGroup The Chazin Group Elements to Consider Very Important Important Neutral Not Important N/A Environment Helping or Impacting Lives of Others Pace Physical Demands Work-Life Balance Recognition Rate of Pay Educational Requirements Personal Relationship with Manager Personal Relationship with Co- workers Physical location Commute What’s MOST Important to You?
- 28. www. tamizhakarthic.com The ChazinYourGroup Marke w w w . t ting i m e t h o u g h 5 t s . Ps c o m / g o a l s e t t i n g / mission-statements.htm MissionStatement Templates www.timethoughts.com/goalsetting/ mission-statements.htm
- 29. www. tamizhakarthic.com 1- "Mypersonal mission is to take time every day for reflection, to realize what I learned, what I should learn more about to say thank you, to give myself a pat on the back while looking into what I need to improve upon.” 2- "My Growth Is Based On Planting Seeds Of Skills In Young Minds..!" I help people to discover their best potential The Chazin Group The Chazin GroupAn Example
- 30. www. tamizhakarthic.com Your POSITIONING Statement The ChazinGroup The Chazin Group STEP 2
- 31. www. tamizhakarthic.com • Iam in a UNIQUE POSITION • Highlight your FEATURES & BENEFITS: – Core Competencies (Workforce Solutions, Candidate Screening, Training & Development) – Expertise (Leadership, Management) – Success Stories – Qualifications & Experience – Certifications – Language Proficiency The Chazin Group The Chazin Group Your Positioning Statement
- 32. www. tamizhakarthic.com Your PROPOSITION Statement The ChazinGroup The Chazin Group STEP 3
- 33. www. tamizhakarthic.com • Basedon my personal mission and my positioning statement, I PROPOSE that… • Here’s what I will do for your organization • Apply your background, skills and experience to their specific needs The Chazin Group The Chazin Group Your Proposition Statement
- 34. www. tamizhakarthic.com Marketing theBrand Called YOU… The Chazin Group The Chazin Group Your Brand Is Ready
- 35. www. tamizhakarthic.com • Becomea Subject Matter Expert • Get Published • Identify Your USP • Build Rolodex of References / Testimonials • Your Success Stories • Actively Promote Yourself AT ALL TIMES • Defend Your Brand (Name) Against ALL Attacks The Chazin Group The Chazin Group Self-Promotion = BRANDING
- 36. www. tamizhakarthic.com Know YourWorth Place a “VALUE” on Your Brand The Chazin Group The Chazin Group
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