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Branding 101 - Future Farmers
Tim Gentle presented on branding 101. The key points covered included: - A brand is more than a logo or slogan, it represents customer relationships and perceptions. - Developing a strong brand provides purpose, direction, engaged customers, and more sales. - To develop a brand, one must define the vision, mission, and values which articulate what the brand is, how it operates, and why it exists. - Taking a brand online involves using social media, websites, and tools to represent the brand consistently across digital channels.
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Branding 101 - Future Farmers
- 1. BRANDING 101 P RE S E N T E D B Y TIM GENTLE
- 2. WHO AM I? DigitalSkills Trainer Entrepreneur Regional, Rural & Remote Advocate @timgentle @AgriFoodSkills #ybpf
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- 8. WHO ARE YOU? BeefFarmers > Grow Your Business Agribusiness Professionals > Grow your profile/clients Hungover from last night!
- 9. 101WHAT WILL WE COVERTODAY What is a Brand Benefits of a Brand Developing a Brand Taking a Brand online
- 10. WHAT IS ABRAND? THINK.DIGITAL
- 11. IS MORE THANJUST A LOGO, ADVERTISING SLOGAN, IT’S ABOUT CUSTOMER RELATIONSHIPS, HOW YOU ARE PERCEIVED AND HOW EASILY RECOGNISABLE YOU ARE A BRAND!
- 12. “ A BRANDIS NO LONGER WHAT WE TELL THE CONSUMER IT IS – IT IS WHAT THE CONSUMERS TELL EACH OTHER IT IS” - SCOTT D. COOK- P & G A BRAND!
- 13. WHAT PEOPLE SAYABOUT YOU AT THE PUB! A BRAND!
- 14. WHAT DO THESEBRANDS HAVE ON COMMON?
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- 16. BENEFITS OF ABRAND THINK.DIGITAL
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- 25. Vision Mission Values = WHAT HOW WHY WHERE = = Building Your Brand=Purpose YBPF 2015 Roma
- 26. WHY Why you dowhat you do (purpose)
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- 28. VISION Where you wantto be in 5 years
- 29. MISSION What you doeach day to get there!
- 30. VALUES How you dowhat you do
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- 34. TAKING A BRANDONLINE THINK.DIGITAL
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- 38. KINBOMBI BEEF Family Run Ethical 100%Australian Owned Naturally Tender Beef
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- 40. WHERE ARE WEGOING? THINK.DIGITAL
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- 43. WHAT WE HAVE COVEREDTODAY THINK.DIGITAL
- 44. 101WHAT HAVE WE COVEREDTODAY What is a Brand Benefits of Building a Brand Developing a Brand Taking a Brand Online
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- 46. 101NEXT STEPS Build andnurture your brand Continue educating yourselves Print it and place on the wall!
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