Branding LOGO- HOw to Maximise your Business week 3 lesson.pptx

Branding LOGO- HOw to Maximise your Business week 3 lesson.pptx

• 2.
  The logo forMcDonald’s is the golden arches of the letter M on a red background. The M stands for McDonald’s, but the rounded m represents mother’s mammaries (breast), Freudian symbolism of a pair of nourishing breasts.
• 4.
  LG is thebrand that is Delightfully Smart. "Life's Good" slogan. The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best.
• 6.
  The combination ofred, white, and dark blue inside a spherical shape looks incredibly appealing due to a “smile” effect, created by the white swirl inside the sphere.
• 8.
  The trefoil logowas meant to showcase the diversity of the products while still incorporating the iconic three lines that the brand was quickly becoming known for. The three leaves represent the North America, Europe, and Asia- the three continents where Adidas shoes were sold.
• 10.
  symbolize speed, endurance andagility. In Rudolf Dassler’s view, these same qualities are presented in the movement of an athlete.
• 12.
  The Versace logois the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back.