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5 ways to make big data small, presented by Sharon Crost
The document outlines five strategies presented by Sharon Crost from Hitachi Data Systems for managing big data effectively. These strategies focus on understanding audience influence, identifying relevant content, gaining insights from unstructured data, and measuring business impact. Additionally, it emphasizes the importance of a clear vision and execution to turn data into valuable information for stakeholders.
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Similar to 5 ways to make big data small, presented by Sharon Crost
5 ways to make big data small, presented by Sharon Crost
- 1. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO 5 ways tomake big data small SHARON CROST HITACHI DATA SYSTEMS DECEMBER 9–11, 2013
- 2. 5 WAYS TOMAKE BIG DATA SMALL HITACHI DATA SYSTEMS SHARON CROST @SHARONHDS
- 3. THIS IS OURBUYER’S JOURNEY
- 4. BRAND’S DATA HASGONE VIRAL SlideShare YouTube FacebookTwitter
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- 6. THE FUTURE OFBIG DATA GOES BIG 1. Who is out there? 2. Is anyone influential? 3. What content is relevant? 4. Any intelligent insight? 5. How do I get business impact? ? @SharonHDS
- 7. 1. WHO’S OUTTHERE? Views of Slideshare “Big Data” “Slidecast” reach over 20,000 in about a week @SharonHDS
- 8. 1. FEELING THELOVE “Can you feel the love tonight? The peace the evening brings The world, for once, in perfect harmony With all its living things” –Tim Rice @SharonHDS
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- 10. 2. IS ANYONEINFLUENTIAL? Number of Twitter Followers – Hitachi Data Systems Brand and Employee Accounts Our friends and family account for 87% of top followers, HDSCorp is only 13% of conversation @SharonHDS
- 11. 2. YOU’VE GOTA FRIEND Number of Twitter Followers – Hitachi Data Systems Brand and Employee Accounts “ There isn't anything I wouldn't do for you We stick together and see it through 'Cause you've got a friend in me” –Randy Newman @SharonHDS
- 12. YOU’VE GOT AFRIEND IN ME HDSCORP Subject Experts Functional Communities Topical Communities Partners Brand Enthusiasts Social Sponsors Weekly content schedule Internal Content Platform HDS Hub and Spoke Model
- 13. 3. WHAT CONTENTIS RELEVANT?
- 14. 3. WISH UPONA STAR “Like a bolt out of the blue Fate steps in and sees you through When you wish upon a star Your dreams come true” –Leigh Harline and Ned Washington
- 15. WHEN YOU WISHUPON A STAR Organic Reach 2349 Paid Reach 51,000 Putting extra thrust on performing conversation can give uplifts of over 20X organic performance
- 16. 4. IS THEREINSIGHT IN THIS BIG DATA? >50% Data is unstructured Big Data mashups turn data into insight
- 17. 4. A WHOLENEW WORLD “A whole new world A new fantastic point of view No one to tell us no Or where to go Or say we're only dreaming” –Tim Rice
- 18. A WHOLE NEWWORLD Twitter (API) Sentiment analysis Event calendar Competitors Search terms
- 19. A WHOLE NEWWORLD Content Insight • Key search terms • Share of Voice Buzz Insight • Industry events • Volume of Conversation Competitive Insight • Negative social sentiment • Competitive Conversation Shed light onto >50% unstructured data
- 20. 5. HOW DOI GET BUSINESS IMPACT?
- 21. 5. A SPOONFULOF SUGAR Videos: Vision in Action Our success in 2013 and our trajectory for 2014 are the result of a clear vision and the ability to execute on our strategy. Our vision is to create a better world through social innovation technologies. Our strategy for achieving that vision centers on helping customers turn data into valuable information. “Just a spoonful of sugar helps the medicine go down In a most delightful way” –Robert B. Sherman and Richard M. Sherman
- 22. SPOONFUL OF SUGAR Week1 Week 2 Week 3 Small data is win win – if it’s good news you get thriving stakeholdersand if not, you get budget
- 23. THE DATA THATDRIVES OUR WORLD Who is out there? Who is influential? What content is relevant? Is there insight in this data? How can I impact the business?
- 24. 5 WAYS WEBRING BIG SMALL Can you feel the love? You’ve got a Friend in Me Wish Upon a Star A Whole New World A Spoonful of Sugar
- 25. AMAZING JOURNEY WITHCUSTOMER Nurture right % of 20,000 87% Closer Relationship Insight from >50% unstructured data 200% ROI Boosts 20X ROI Boosts 52 Stakeholder Touchpoints Each Year
- 26. IT’S A SMALLWORLD AFTER ALL ♪♬♪ ♩♬ ♪ “It’s a world of laughter, A world of tears It’s a world of hopes, And a world of fears. There’s so much that we share, That it’s time we’re aware, It’s a small world after all” –Robert B. Sherman and Richard M. Sherman
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- 28. HDS BIG DATAPLAYLIST - CREDITS ♪♬♪ ♩♬ ♪ Song Artist Film Can you feel the love tonight Music by Elton John, Lyrics by Tim Rice The Lion King You’ve Got a Friend In Me Randy Newman Toy Story When You Wish Upon A Star Leigh Harline and Ned Washington Pinocchio A Whole New World Tim Rice Aladdin A Spoonful of Sugar Robert B. Sherman, Richard M. Sherman Mary Poppins It’s a Small World Robert B. Sherman, Richard M. Sherman
- 29. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Learn more aboutpast and upcoming events DECEMBER 9–11, 2013 SOCIALMEDIA.ORG/EVENTS