Breakfast segment analysis 2

Breakfast segment analysis 2

• 1.
  Indian Breakfast MarketAnalysis
• 2.
  Indian Breakfast Market Largely Unorganized Market Value 2000 cr Branded breakfast food 500 cr People prefer to eat at home Nuclear families Double income families Lot of new breakfast products in Working professionals esp. women the market Changes in Families
• 3.
  North South West East • Paratha • Idli • Poha • Luchilkochuri • Puri Sabzi • Vada • Upma • Panta bhath • Chhole • Dosa • Ghatia • Bread • Jalebi • Poha • Jalebi Omelet • Upma • Dhokla • Rice • Kesari Bhath • Shira • Aloo Dum • Thepla • Thalipith • Bhakri
• 4.
  Commonalities in Breakfast across States Common Dishes Common Ingredients • Bread • Rice • Poha • Wheat • Milk • Potato • Egg • Dal • Puri Sabzi • Jalebi • South Indian Dishes
• 5.
  • Abundant availabilityof raw material Strength • Vast domestic market • Inadequately developed linkages between R&D labs and industry. Weakness • Seasonality of raw material • Inefficient supply chain due to a large number of intermediaries • Opening Global Markets • Rising income levels and changing consumption Opportunity patterns • Favourable demographic profile and changing lifestyles • Affordability and cultural preferences of fresh Threat food • Seasonality of raw material
• 6.
  Current Trends Breakfast at Food on the go café, McDonalds Health conscious Acceptance of western breakfast Breakfast at office & outside Still prefer home made breakfasts
• 7.
  Sample Size :126 Target Audience : Working Professionals College Students Consumer Research Kids Analysis Method: Through questionnaire Via Online survey Telephonic interviews Personal interviews
• 8.
  82 44 Age Group 12% 49% Male Female 39% Statewise 5-29 30-44 45 & above 14% 29% 71 55 33% 24% Ready Ready North South West East to eat to cook
• 9.
  40 126 Quality 2.9 Prep Time 2.5 56% No. of people skip their 35% breakfast Health 2.7 9% Taste 1.9 Less 20 to 30 Rs. than 30 Rs. And Rs.20 above
• 10.
  Votes 120 100 No of Consumers 80 60 40 20 0 North South Dishes Dishes(Paratha/ Egg Dishes Bread Dishes Poha/Upma (Idli/Vada/Dosa) Puri Sabzi) Votes 92 88 71 113 89
• 11.
  North South 40 35 No of Consumers No of Consumers 30 30 25 20 20 15 10 10 5 0 0 South North South North Dishe Dishe Egg Bread Dishes Dishes Poha/ Egg Bread Poha/ s s(Para Dishe Dishe (Idli/V (Parat Upma Dishes Dishes Upma (Idli/V tha/ s s ada/D ha/ ada… Puri… osa) Puri… North 17 36 25 33 18 South 30 11 10 24 25
• 12.
  West East 50 20 No of Consumers No of Consumers 40 15 30 10 20 10 5 0 0 South North South North Dishe Dishe Egg Bread Dishes Dishes Poha/ Egg Bread Poha/ s s(Para Dishe Dishe (Idli/V (Parat Upma Dishes Dishes Upma (Idli/V tha/ s s ada/D ha/ ada/… Puri… osa) Puri… West 36 23 27 38 40 East 9 18 9 18 6
• 13.
  Analysis Summary People stillprefer Indian authentic Western food has also become a breakfast part of our breakfast Taste of people from different People do not prefer the same region vary, yet there are few breakfast everyday, they like to common preferences eat different breakfast daily Though people have turned health There is a change in lifestyle and conscious yet Taste and preparation food habits – this has led to time top the chart. people skipping their breakfast or accept ready to eat foods
• 14.
  Ingredients for IdealBreakfast Combination of Indian and western Should cater to both vegetarians and breakfast Non – vegetarians It should consist variety of tastes or Should be economical choices Fast to make Ready to eat v/s Ready to cook Can be eaten on the go Should cater to all age group people Should be in quantity as per individual Should suit the palate of people from requirement all regions
• 15.
  Desi Sticks Desi Sticks
• 16.
  Vegetarian Non - Vegetarian •Aloo Paratha •Chicken Mayonnaise •Chhole •Mutton •Idli & chutney •Kheema •Butter •Boiled egg masala •Paneer •Cheese For Kids Desi Sticks •Chocolate Features: •Fruit and nut •No cooking time required •Jam & jelly •All your favourite dishes in one *With extra nutrients •Can be eaten on the go Preparation: Put the Desi sticks for •Can be made in quantity as required 30 seconds in Microwave to heat it. •Both veg & non – veg stuffing It can also be heated on tawa or deep fried.
• 17.
  Desi Sticks Desi Sticks Desi Sticks Desi Sticks Desi Sticks Assorted Box
• 18.
  Thank You !!!