Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 April
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This document discusses how engagement and branding can serve as important ranking signals for search engines. It emphasizes that engagement metrics like time on site, bounce rate, and backlinks are less important for rankings than ensuring users are actively engaged with high-quality content that solves their needs. The document provides tips for identifying underperforming pages, increasing relevant content, using analytics to understand audiences, and employing different tactics like content marketing, social media, and other channels to engage users and build a brand.
Engagement and Branding as ranking Signals - SEO - BrightonSEO 2014 April
- 1. Engagement & Branding as Ranking Signals Tim Grice – Director of Search
- 5. SEO Task List Find relevant keywords Add keywords to content Build links (From anywhere) Anchor text
- 6. £ Traffic You have to Engage YOUR SITE Engage
- 8. Anyone Remember Panda? Low quality content Unclear or no call to actions Poor navigation Does your content serve the user …they leave
- 11. Cross Reference with Keyword Data
- 12. Most Panda issues can be solved through better Engagement
- 13. How do we increase Engagement?
- 14. Google Analytics Social Listening Market Research Customer Feedback Focus Groups Who are you trying to Engage?
- 17. Consumer Surveys
- 20. Content Strategy Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
- 21. Put your best content in front of people.
- 22. Rankings without Links 20% Bounce Reduction 200% Time on Page
- 23. If you have enough links to be in the top 5 you have enough to be at the top.
- 25. Your website has to be Popular
- 26. 60,500 22,200 14,800 12,100 33,100 14,800 All things being equal, branding wins…
- 29. You’ll always rank position ‘1’ for brand search
- 31. 2014 – The year of building better websites.