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BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
This document discusses how log file insights can help companies improve their crawling, indexing and organic marketing performance. It outlines some of the common issues companies face like not understanding search engine behavior and not reflecting on their past work. With log file insights accessible in real-time and automatically distilled, companies can answer critical questions to speed up their crawl times, see how search engines are handling their updated content and troubleshoot issues. The presenter promotes their solution, ContentKing, which provides real-time log file analysis from CDN logs to help companies learn what search engines know and keep sharpening their SEO strategies.
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BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
- 1. Improve Crawling and Indexingwith User-Friendly Log File Insights Slideshare.Net/Stevenvvessum @STEVENVVESSUM Steven van Vessum Conductor
- 2. Steven van Vessum Directorof Organic Marketing at Conductor Previously: Co-founder & VP of Community at ContentKing Title Slide Option
- 3. 3 Real-Time SEO Auditing& Monitoring About #brightonSEO
- 4. 4 Real-Time SEO Auditing& Monitoring About #brightonSEO
- 5. 5 Technical SEO isthe Foundation of Successful Organic Marketing Technical SEO Technical Ensure discoverability Content Address customer needs Insights Optimize performance Action Move faster About #brightonSEO
- 6.
- 7. We’re all havingissues getting content indexed.
- 8. Possible reasons… ● The webis growing faster than ever. ● The rise of AI generated content.
- 9. Photo by the awesomeLily Ray from Amsive Digital
- 10. Possible reasons… Crawling, rendering, indexing, storingand serving content is expensive.
- 11. Possible reasons… ● Google’s hasbeen raising the “content quality bar” over the last few years. ● Helpful Content Update in August 2022.
- 12.
- 13. The Issues WeSee at Companies
- 14. The issue we seeat companies They just ship an X amount of content pieces a month.
- 15. The issue we seeat companies They don’t reflect on the work they’ve done.
- 16. The issue we seeat companies They don’t understand and can’t explain obvious search engine behavior.
- 17.
- 18. Enablement Companies need easyaccess to log file insights.
- 19. Thinking critically and getting answers ● HasGoogle crawled these pages yet? ● Has Google tried crawling pages while they had issues?
- 20. ● How oftendo my pages get recrawled on average? ● Has Google reindexed the pages we updated? Thinking critically and getting answers
- 21. With these answers, they can…. ●Improve time to crawl ● Improve time to index ● Improve time to rank
- 22. ● Improve timeto traffic ● SEO forecast With these answers, they can….
- 23. By providing easyaccess to log file insights….
- 24.
- 25. You’ll make SEOfun.
- 26. You’ll get buy-infrom management.
- 27.
- 28. What are log files? ●Text files containing records of all the requests a server has received from both humans and crawlers. ● Its responses to these requests.
- 29. Why Are Logs Importantto SEO?
- 30. Logs show crawlers’ truebehavior
- 31. Log File AnalysisAs We Know It
- 33. Log file analysis aswe know it Inefficient and time consuming.
- 34. Often only performed oncea year. Log file analysis as we know it
- 35. Insights are kept withinsilos. Log file analysis as we know it
- 36. I get itthough.
- 37. But we NEED todo better (and we can)
- 38.
- 39. ● Log datais available in real-time. ● Insights are automatically distilled. It would be amazing if….
- 40. It would be amazingif…. ● Made easily accessible for web and content teams.
- 41.
- 42. Is….tricky ● Access logsaren’t there (anymore). ● PII concerns.
- 43. Is….tricky ● Office politics. ●Slow processes.
- 44. Enter CDN logs ●Real-Time ● Plug ‘n Play
- 45.
- 46. Connect log insights to content inventory ●Coupled to content ● Results in enlightenment
- 49.
- 50. New Pages Howlong does it take for search engines to crawl new pages?
- 51. New Pages Canyou speed up time to crawl with better content promotion?
- 52. New Pages Canyou speed up time to crawl with better internal linking?
- 53. New Pages Isthere a correlation between crawl frequency and internal links?
- 54. New Pages Isthere a correlation between crawl frequency and internal links?
- 55. Move away from manuallyparsing raw logs to automatically extracted insights.
- 56. Updated Pages HasGoogle already picked up my improvements?
- 57. Updated Pages Howsoon does Google refresh pages after making updates?
- 58. Updated Pages Isthere increased crawl activity after making changes?
- 59. A timeline with changesand whether they were seen by search engines.
- 60. Robots.txt Has Googlerecrawled the new robots.txt directives?
- 61. Robots.txt Has Googletried requesting the robots.txt while it had a Disallow: /
- 62.
- 63. XML Sitemap HasGoogle recrawled my XML sitemap after it was updated?
- 64. XML Sitemap Howfrequently does Google crawl my oldest XML sitemaps?
- 65. Learn what content searchengines know about.
- 66.
- 67.
- 68. Lots of companies underperformwithout insights from logs
- 69. Distilling actionable insights fromlogs is time-consuming and hard
- 70. Making insights easily accessibleacross teams is hard
- 71. Getting your hands onlogs is hard
- 72.
- 73. Enter CDN logs. (WithContentKing)
- 74. Learn how your workmoves the needle
- 75. And keep sharpening yourblade.
- 76.
- 77. FREE 45-day Trial ExperienceReal-Time Log File Analysis yourself. Improve your SEO game in under 20 seconds. contentkingapp.com/brightonseo