BroadSoft and Cisco Overview & Cloud Calling Solutions

© 2018 BroadSoft. All Rights Reserved. Unauthorized distribution prohibited.22
OUR VALUE TO YOU
We offer partnership in getting to market quickly
and successfully with an attractive and
comprehensive cloud-based growth portfolio.
BroadSoft is a market leader, with 25 of the top
30 cloud providers in the world using our
platform.
© 2018 BroadSoft. All Rights Reserved.

. . . VOICE IS HOW WORK GETS DONE
71%
of knowledge
workers call from
phones often
65%
prefer to take
business calls
on a desk phone
91%
agree phone calls
remain an
important
communication
mode
Sources: National Statistics Council,
Ovum, Interaction Associates

THE TRANSITION TO CLOUD IS
UNDERWAY
Reduce Enhance
Complexity
Capex
Opex
Productivity
Mobility
Agility

Transitions
take time…
Nearly 42%
of enterprises
still running TDM
for at least half
their endpoints
40%
Voice Conferencing
30%
PBX
30%
Mobility
Enterprise
Voice Usage
(Cost)

Company
Pioneer
Cloud communications
since 1998 BroadSoft is now
part of Cisco
80+
Country Presence
Products
and
Channels
Cloud
Unified
Communication
25 of the top 30
Service Providers
by Revenue
600+
Channel
Partners
Leadership #1
Global Market Leader
45%
Market Share
(2017)
20M
Business Lines
Installed Base
(Q1 2018)
ABOUT BROADSOFT
Cloud business communications, collaboration and contact center SaaS

CISCO IS THE CLOUD MARKET LEADER
Cloud UC Call Control Installed Base
14 %
6 %
5 %
<1%
3 %
2 %
3 %
2.3%
Microsoft
Mitel
8x8
RingCentral
ZTE
Metaswitch
HCS
BroadSoft
Huawei
Source: Synergy Research Cloud & On-Premise IP PBX Market Share Report, June 2017
Market definition: Multi-tenant and multi-instance.
Does not include breakouts for Virtualized PBX
45 %

WE’RE IN PRIME POSITION TO HELP YOU
SUCCEED IN YOUR JOURNEY TO CLOUD
• Premise and cloud UC/PBX
market leader
• Strong video and contact center
• Mid-market and large enterprise
• Enterprise channel
• Cloud UC/PBX market leader
• Strong cloud calling, mobility
and contact center portfolio
• SMB offer
• Service Provider channel

CUSTOMERS ARE ON A JOURNEY TO THE CLOUD
Cloud
Open Intelligent Intuitive Interoperable
Premise
Unified Communications Manager
Meeting Server
Contact Center
Business Edition
Hybrid
The Transition Zone

© 2018 BroadSoft. All Rights Reserved.© 2018 BroadSoft. All Rights Reserved.
A TRUE MIGRATION PATH TO THE CLOUD

WITH FLEXIBILITY IN DEPLOYMENT
Integrated calling, meetings
and team collaboration
WebEx Hybrid Services
Tightly integrated user experiences
Cloud, on-premises
or hosted options
Cisco
Business Edition
(UC Manager)
Cisco Webex
Calling
SP Calling Services
(BroadSoft and/
or HCS)
Mixed deployments
for branch offices

LEADING SIP TRUNKING PROVIDER
UC-One SIP trunking service model overview
Connects with IP PBX and legacy PBXs
▪ Directly connect to select IP PBX solutions
▪ Use AudioCodes eSBC or certified gateways
from
multiple manufacturers for legacy PBX systems
Supports hybrid environments
▪ Leverage BroadSoft UC-One services
enterprise-wide
▪ Gain benefits of UC-One collaboration suite,
while protecting customer legacy PBX
investments
Some of The Top Trunking Providers
Offering BroadSoft SIP Trunking

PLUS INTEGRATED HARDWARE FOR BEST
COLLABORATION EXPERIENCE
Cisco IX5000
NEW
Cisco Room 70D
NEW
Cisco Room 70SCisco MX700
Cisco SX80
Cisco DX80Cisco 8832
NEW
Cisco Room Kit Plus
NEW
Cisco Room KitCisco SX10
NEW
Cisco Room 55
Cisco IP Phones
Any Mobile Device
Laptop / Desktop
NEW
Cisco Headsets

AND AN OPEN COLLABORATION PLATFORM
Solutions include elements from partners and from Cisco
Cisco MPP Phones
Our partners

THE CISCO CLOUD CALLING VISION

CLOUD CALLING PRIORITIES
Broad and
differentiated portfolio
Easy-to-sell and buy
solutions
Flexible and
graceful evolution
Global platform –
secure and reliable
Make solutions for all customer segments to enable transition to the cloud

CURRENT CLOUD CALLING PORTFOLIO
Calling Team Collaboration Customer CareMeetings
• All segments
• SMB and mid-market
bundled solutions
• Service Provider branded
• Mid-market to
large enterprise
• UCM capabilities
• Co-branded
• North America small to
mid-market segments
• Large/global future
• Cisco branded
• VAR and SP channels

CLOUD CALLING DIRECTIONS
Enhanced with
BroadCloud calling
capabilities
Enhanced with Cisco cloud
meeting and team
collaboration capabilities
Integrated with BroadCloud
calling and service provider
mobile networks
Hybrid
interworking
Unified Communications
Manager
Industry leading team, meeting and device experiences
Secure and reliable multi-tenant cloud calling platforms

ONLY BROADSOFT:
UC IN THE MOBILE CORE
PLMN
IMS
MNO
VoLTE BroadSoft Hosted

EXTENDED TO HCS AND UCM
PLMN
IMS
MNO
UCM
VoLTE
UCM Phones HCS Hosted

CHANGING THE GAME - MOBILE FIRST
Telstra Liberate

MOBILE FIRST EXPERIENCE
LIBERATE
• One number - desk & mobile
• PBX features on a Smartphone
• Native dialer and dual persona
• HCS integration planned
Cisco and BroadSoft Advantage: UC in the mobile core

UC-ONE EVOLVES WITH CISCO CLOUD
Integrated My Room
meeting experience
Compatible with Cisco video endpoints
Cross-launch to Webex
meeting experience

Why CBTS chose UC-One SaaS:
• Speed to market
• Cloud UC & mobile innovation
• Scalability
• Operational efficiencies
• Cost benefit of SaaS
• Trusted partnership with
BroadSoft since 2003
Onboarded in less than one day!
“Compared to a traditional deployment method,
introducing UC-One SaaS took 15% of that time.
It was exceptional.”
Tony King, Solution Lead at CBTS
CUSTOMER SUCCESS

CISCO CUSTOMER JOURNEY SOLUTIONS
Portfolio
Context Service Connected AI Connected Messaging
Cloud
Hybrid
Premises Contact Center Express Contact Center Enterprise
Hosted Collaboration Service
for Contact Center
CC-One + Spark Care
EnterpriseMid Market
Customer Journey Platform
Hybrid

GLOBAL PLATFORM, SECURE AND RELIABLE
Global Expansion
Japan
Australia
New Zealand 18’
Mexico ‘18
U.S.
Canada
France
Germany
Italy
Portugal
Spain ’18
U.K.
● Grew 25% year-over-year to
545,000 users in 2018
● Tripled channels to 148 in 2017
● Expanded countries from 9 in 2017
to 12 planned in 2018

CHANGING THE GAME FOR CUSTOMERS
• Large enterprise
features and
multi-site support
• Without cost
and complexity
Mid-market
• Simple to buy,
deploy and support
• Bundled and
mobile business
Small business
• Maintain and interwork
with existing estate
• Smooth migration
and hybrid solutions
Large enterprise
Mobile Smooth migration

MID-MARKET AND LARGE ENTERPRISE DIRECTIONS
Flexible migrations
• Maintain in-place estate
• Grow with Flex or cloud
• Add meetings, collaboration,
care and mobility
New sites
and users
Branch
offices
Contact
centers
Mobile
users
Hybrid
The Transition Zone

Team
Collaboration
Meetings
Calling
WITH ONE WAY TO BUY
Cisco Collaboration Flex Plan
One subscription covers
everything your customer needs

• Sold through
service provider
or VAR channels
• Cisco branded
• Cisco phones only
• Optimized for
mid-large enterprise
Service Provider or VAR channels
Calling Meetings Teams
CHANNEL OPTIMIZED APPLICATION EXPERIENCES
Customer Care

CHANNEL OPTIMIZED APPLICATION EXPERIENCES
• Sold through Service
Provider channel
• Service Provider branded
• Apps, microsites, collateral
• Customized calling options
• Cisco or 3rd Party
phone support
• Optimized for SMB
• Sold through
service provider
or VAR channels
• Cisco branded
• Cisco phones only
• Optimized for
mid-large enterprise
Service Provider channel onlyService Provider or VAR channels
Calling Meetings Teams Customer Care

POWERED BY BROADSOFT
DIGITAL PARTNER SUCCESS PROGRAM
Easy to growEasy to find
and try
Easy to buy
and use
Adoption
Selling Onboarding Adoption

CLOUD CALLING CHANNEL DIRECTIONS
• Continue cloud calling as
software, cloud
• Recommend move to hybrid
• UC-One brandable experience
• Exploring Flex plan options
Service Providers

CLOUD CALLING CHANNEL DIRECTIONS
• Continue cloud calling as
software, cloud
• Recommend move to hybrid
• UC-One brandable experience
• Exploring Flex plan options
Service Providers
• Selling Webex Calling and Flex
licenses
• Exploring how to sell Service
Provider calling combined with
WebEx Meeting and Teams
• Considering Flex plan options
Enterprise Partners

BETTER TOGETHER
Innovative experiences
Unrivalled flexibility
Smooth transition
A new way of working

BroadSoft and Cisco Overview & Cloud Calling Solutions

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