CHAPTER 14
    RESTAURANT OPERATIONS,
BUDGETING, and CONTROLLING COSTS
            •Front-of-the-House Operations
            •Back-of-the-House Operations
            •Control
               –Food
               –Beverage
            •Controllable Expenses
               –Labor
               –Guest Check Control
            •Productivity Analysis & Cost
             Control
FRONT-OF-THE-HOUSE
• Front of the house
  refers to the hosts,
  bartenders, servers &
  bussers.
• The visual appeal of the
  building & parking area are
  important to potential
  guests.
  – Guests receive a first
    impression known as
    curbside appeal—or, would
    you even stop or get out of
    the car?
FRONT-OF-THE-HOUSE
• The first thing restaurant
  managers do is to
  forecast how many
  guests are expected and
  share that information
  with the kitchen.
• A guest count is arrived
  at by taking the same day
  last year and factoring in
  things like today’s
  weather, day of the week,
  and so on.
FRONT-OF-THE-HOUSE
       • The elements of
         management are
         planning, organizing,
         communicating, decision-
         making, motivation &
         control.
       • Schedules and checklists
         help organize the
         restaurant.
       • A “lead sheet” lists staff
         on both shifts so you can
         easily see who is on duty.
BACK-OF-THE-HOUSE
            OPERTIONS:
• The back of the house is
  sometimes called the “heart”
  of the operation.
• The kitchen is the center of
  production.
• Production sheets are created
  for each station, detailing all
  the tasks necessary to bring
  the food quantities up to par
  stock of prepared items & to
  complete the preparation on
  time.
BACK-OF-THE-HOUSE
          OPERTIONS:
• The chef makes sure
  that all menu items are
  prepared in accordance
  with the standardized
  recipes and that the line
  is ready for service.
• During service, either
  the chef or a manager
  may act as a caller—in
  an attempt to control
  the ordering and
  expediting of plates at
  the pass.
CONTROL
• There is so much food and
  beverage in a restaurant that,
  unless management and owners
  exert tight control, losses will
  occur.
• Restaurants can use programs
  like Chef Tec, which shows the
  actual food cost compared with
  the ideal food cost. This is
  known as food optimization.
• The food cost percentage should
  be calculated at least monthly:
   – The formula for doing the
     food cost percentage is
     Cost/Sales × 100
LIQUOR CONTROL
• Control of liquor is critical
  to the success of the
  restaurant.
• Management decides on the
  selling price and mark-up
  for beer, wine, and liquor.
  – This will set the standard for
    the beverage cost percentage.
  – Normal pouring cost for beer
    is 24 to 25%.
  – Wine should have a pouring
    cost of 26 to 30%.
  – Liquor pouring costs should
    be 16 to 20% of sales.
  – Combined, the beverage
    pouring cost should be 23 to
    25% of beverage sales.
CONTROLLABLE EXPENSES
       • Term used to describe the
         various expenses that can
         be changed in the short
         term:
         –   Variable costs
         –   Payroll
         –   Operating expenses
         –   Marketing
         –   Heat
         –   Light
         –   Repairs
         –   Maintenance
LABOR COSTS

• Depending on the type of
  restaurant & the degree
  of service provided, labor
  costs may range from
  approximately 16% of
  sales in a quick-service
  restaurant to 24% in a
  casual operation & up to
  about 30% in an upscale
  restaurant.
LABOR COSTS
• Projecting payroll costs
  requires the preparation of
  staffing schedules &
  establishing wage rates.
• Staffing patterns may vary
  during different periods of
  the year, with changes
  occurring seasonally or when
  there are other sales
  variations.
• Payroll and related costs fall
  into two categories:
   • Variable (percentage ratio
     to payroll).
   • Fixed (dollar amount per
     employee on the payroll).
LABOR COSTS
• Variable items include
  those mandated by law:
  Social Security,
  unemployment insurance,
  Workers’ Compensation
  insurance & state
  disability insurance.
• The fixed items usually
  mean employee benefits &
  include health insurance,
  union welfare insurance,
  life insurance & other
  employee benefits.
GUEST CHECK CONTROL
• Without check control, a
  server can give food &
  beverages away or sell it &
  keep the income.
• Guest checks can be altered
  & substitutions made if the
  checks are not numbered.
  – To avoid such temptations,
    most restaurants require that
    the server sign for checks as
    received & return those not
    used at the end of the shift.
GUEST CHECK CONTROL
• For tight control, every guest
  check is audited, additions
  checked, and every check
  accounted for by number.
• Some operators control
  restaurant income by having
  servers act as their own
  cashiers.
  – They bring their own banks of
    $50 in change; they do not
    operate from a cash register
    but out of their own pockets;
    they deposit their income in a
    night box at the bank.
PRODUCTIVITY ANALYSIS &
      COST CONTROL
• Without knowing what each
  expense item should be as a
  ratio of gross sales, the
  manager is at a distinct
  disadvantage.
• The simplest employee
  productivity measure is sales
  generated per employee per
  year:
  – Divide the number of full-time
    equivalent employees into the
    gross sales for the year.
The End




Copyright © 2008 John Wiley & Sons, Inc.

Budgeting & controlling cost 6

  • 1.
    CHAPTER 14 RESTAURANT OPERATIONS, BUDGETING, and CONTROLLING COSTS •Front-of-the-House Operations •Back-of-the-House Operations •Control –Food –Beverage •Controllable Expenses –Labor –Guest Check Control •Productivity Analysis & Cost Control
  • 2.
    FRONT-OF-THE-HOUSE • Front ofthe house refers to the hosts, bartenders, servers & bussers. • The visual appeal of the building & parking area are important to potential guests. – Guests receive a first impression known as curbside appeal—or, would you even stop or get out of the car?
  • 3.
    FRONT-OF-THE-HOUSE • The firstthing restaurant managers do is to forecast how many guests are expected and share that information with the kitchen. • A guest count is arrived at by taking the same day last year and factoring in things like today’s weather, day of the week, and so on.
  • 4.
    FRONT-OF-THE-HOUSE • The elements of management are planning, organizing, communicating, decision- making, motivation & control. • Schedules and checklists help organize the restaurant. • A “lead sheet” lists staff on both shifts so you can easily see who is on duty.
  • 5.
    BACK-OF-THE-HOUSE OPERTIONS: • The back of the house is sometimes called the “heart” of the operation. • The kitchen is the center of production. • Production sheets are created for each station, detailing all the tasks necessary to bring the food quantities up to par stock of prepared items & to complete the preparation on time.
  • 6.
    BACK-OF-THE-HOUSE OPERTIONS: • The chef makes sure that all menu items are prepared in accordance with the standardized recipes and that the line is ready for service. • During service, either the chef or a manager may act as a caller—in an attempt to control the ordering and expediting of plates at the pass.
  • 7.
    CONTROL • There isso much food and beverage in a restaurant that, unless management and owners exert tight control, losses will occur. • Restaurants can use programs like Chef Tec, which shows the actual food cost compared with the ideal food cost. This is known as food optimization. • The food cost percentage should be calculated at least monthly: – The formula for doing the food cost percentage is Cost/Sales × 100
  • 8.
    LIQUOR CONTROL • Controlof liquor is critical to the success of the restaurant. • Management decides on the selling price and mark-up for beer, wine, and liquor. – This will set the standard for the beverage cost percentage. – Normal pouring cost for beer is 24 to 25%. – Wine should have a pouring cost of 26 to 30%. – Liquor pouring costs should be 16 to 20% of sales. – Combined, the beverage pouring cost should be 23 to 25% of beverage sales.
  • 9.
    CONTROLLABLE EXPENSES • Term used to describe the various expenses that can be changed in the short term: – Variable costs – Payroll – Operating expenses – Marketing – Heat – Light – Repairs – Maintenance
  • 10.
    LABOR COSTS • Dependingon the type of restaurant & the degree of service provided, labor costs may range from approximately 16% of sales in a quick-service restaurant to 24% in a casual operation & up to about 30% in an upscale restaurant.
  • 11.
    LABOR COSTS • Projectingpayroll costs requires the preparation of staffing schedules & establishing wage rates. • Staffing patterns may vary during different periods of the year, with changes occurring seasonally or when there are other sales variations. • Payroll and related costs fall into two categories: • Variable (percentage ratio to payroll). • Fixed (dollar amount per employee on the payroll).
  • 12.
    LABOR COSTS • Variableitems include those mandated by law: Social Security, unemployment insurance, Workers’ Compensation insurance & state disability insurance. • The fixed items usually mean employee benefits & include health insurance, union welfare insurance, life insurance & other employee benefits.
  • 13.
    GUEST CHECK CONTROL •Without check control, a server can give food & beverages away or sell it & keep the income. • Guest checks can be altered & substitutions made if the checks are not numbered. – To avoid such temptations, most restaurants require that the server sign for checks as received & return those not used at the end of the shift.
  • 14.
    GUEST CHECK CONTROL •For tight control, every guest check is audited, additions checked, and every check accounted for by number. • Some operators control restaurant income by having servers act as their own cashiers. – They bring their own banks of $50 in change; they do not operate from a cash register but out of their own pockets; they deposit their income in a night box at the bank.
  • 15.
    PRODUCTIVITY ANALYSIS & COST CONTROL • Without knowing what each expense item should be as a ratio of gross sales, the manager is at a distinct disadvantage. • The simplest employee productivity measure is sales generated per employee per year: – Divide the number of full-time equivalent employees into the gross sales for the year.
  • 16.
    The End Copyright ©2008 John Wiley & Sons, Inc.