Budgets, Forecasts, and Cashflow

    “A budget tells us what we can’t
    afford, but doesn’t keep us from
               buying it!”
By the End of This Meeting:
• Understand the difference between budgets and
  forecasts
• Understand your role (CEO) in the financial
  management process
• Understand:
  –   Your business income needs
  –   Forecasting annualized cash flow
  –   Your retirement needs
  –   Forecasting periodic cash flow
• Know your next steps
Budgets Versus Forecasts
                                Budgets               Forecasts
Create:                         Annually              Annually
Update:                         Quarterly             Weekly / Monthly
Purpose:                        Tells you where you   Tells you where you are at
                                want to go            and where you will likely
                                                      go given your current
                                                      heading
Best Used:                      Goal setting,         Managing day to day
                                incentives            operations
Who:                            Collaborative         Limited group to allow for
                                company /             faster turn around times
                                department / team
                                effort
Importance in Decision Making   Less                  More
Budget Versus Forecast

The “Budget”




               The “Forecast”
Budgets Versus Forecasts
                          Update Frequency
                                 Budgets     Forecasts
Sales:                           Quarterly   Weekly / Monthly
Raw Materials / COGS:            Quarterly   Weekly / Monthly
Labor:                           Quarterly   Monthly
Fixed Expenses (e.g. Rent):      Annually    Semi-Annually
Variable – Predictable Cost:     Quarterly   Monthly / Quarterly
Variable – Unpredictable Cost:   Quarterly   Weekly / Monthly
Asset Purchases / Disposals:     Quarterly   Quarterly
Debt Service:                    Quarterly   Quarterly
Equity Transactions:             Quarterly   Quarterly
CEO’s Role
        “In entrepreneurial companies, CEOs generally achieve success for reasons other than
                 finance. Failure to understand the numbers can kill your company.”

What:                           How:
Ensure timely and accurate      • Set meeting with finance team to review balance sheet, p&l 15
accounting and reporting          days after month close. Periodically ask to see reconciliations to
systems.                          each balance sheet account (e.g. how did this number get here?)
                                • Require weekly cash reports produced by Monday 9:00 am.
Identify the right numbers /    • Profit – sales, gross margin, EBITDA
key indicators to watch.        • Liquidity – debt / equity, quick ratio, working capital
                                • Operations – 3 – 5 KPIs
Know how to read the key        • Balance sheet – a snap shot in time
financial documents.            • P&L – what happened over a period of time
                                • Cash flow – what happened to cash between two periods in time
Manage cash flow.               • Don’t confuse sales and profit with cash
Use financial information to    • See previous slides
forecast the future.
Why Do You Need To Make More?
1. I want to provide a better lifestyle for my
   family today? (e.g. more vacations, college,
   new car)
2. I want to retire comfortably?
3. I want to leave something for my kids /
   legacy?
4. I just want to keep score (Donald Trump)?
What Do I Need to Make? - 1
Sales Budget Worksheet

Monthly Household Payments
Principal Home - Total Payment                         $      2,200.00
Auto Loans                                             $      1,200.00
Credit Card Payments                                   $      1,200.00
Child College / Education / Retirement                 $      5,150.00
Other Personal Debt                                    $        300.00

Total Monthly Payments                                 $     10,050.00
                                                                          Annualized     $   120,600.00

Gross Income Requirements - Personal                   $    402,000.00 Annualized / .3

Operating Company Ownership %                                      25%

Company Income Required - Pre Debt, No Owner Salary    $   1,608,000.00

Company Debt
Monthly Principle Payments - Long Term Debt            $      6,500.00
Monthly Lines of Credit Payments                       $      1,200.00

Total Monthly Payments                                 $      7,700.00 Annualized        $    92,400.00

Total Income Requirement                               $   1,700,400.00

Total Sales - Prior Year                               $   3,000,000.00
Net Income - Prior Year                                $     400,000.00
Officer Salaries                                       $     600,000.00

Extrapolated Net Income - Including Officers           $   1,000,000.00
Extrapolated Profit Margin                                        33.3%

Increased Sales Required to Produce Necessary Profit   $   2,101,200.00
Growth Required                                                   70.0%
Exercise 1 – What Do I Need to Make?
• Take 10 minutes to complete exercise – ask
  BGW team members for help if you need to.
Annualized Cash Flow
Annualized Cash Flow
   It’s difficult to change operating results over a long time period – therefore
                         forecasting cash flow can be simple.




Study of operating performance of over 10,000 public companies over a period of
10 years demonstrates convergence to a “standard.” In addition, the relationship
          to operating performance and asset growth stayed constant.
Annualized Cash Flow
Inputs                     Where / How
Net Income %               • Use historic averages from profit and
                             loss statements.
Sales Growth %             • Use sales budgets adjusted for historic
                             performance.
Opening Balance Sheet      •   Cash
                           •   Operating Assets (e.g. A/R, Fixed Assets)
                           •   Debt Service Requirements
                           •   Planned Equity Transactions (draws)
Annualized Cash Flow - Example
Sales Growth – 70% - Negatives are Use of Cash
INPUTS
Cash - End of Last Year         $ 150,000.00
Tangible Assets - Last Year     $ 275,000.00
Planned Owner Draws - This Year $ 1,008,000.00

Cash Forecast
                                                   From previous exercise
Beginning Cash                  $   150,000.00

Plus Net Income                 $ 1,700,400.00
Less Owner Salaries             $ (600,000.00)
Less Asset Growth               $ (192,610.00)       PY Asset * Growth Rate 70%
Less Debt Service               $ (92,400.00)
Less Owner Draws                $ (1,008,000.00)

Ending Cash                     $   (42,610.00)         D’oh!
Exercise 2 – Annualized Cash Flow
• Take 10 minutes to complete exercise – ask
  BGW team members for help if you need to.
My Retirement Needs
• Inputs (Conservative Method – Net of
  Inflation)
  – Income Requirements (previous exercise)
  – Current Retirement Savings
  – Desired Legacy Amounts
  – Planned Retirement
My Retirement Needs
4% - Net of Inflation

Annualized Income       $    402,000.00
Income in Retirement    $    261,300.00 65% of Annualized
Retire In                             15 Years
At Age                                63
EOL                                   95
Retirement Years                      32

My Income Needs         $   8,361,600.00

Existing Retirement     $    400,000.00 Investments + Property
Double In                             18 Years     72 / 4%
Future Value            $    733,333.33 Existing + Growth

Current Contributions   $     35,000.00    Annually
Annualized              $    525,000.00
Future Value            $    787,500.00

Total Planned           $   1,520,833.33

GAP                     $ (6,840,766.67) Gap to Close w/Biz Value
Exercise 3 – Retirement Needs
• Take 10 minutes to complete exercise – ask
  BGW team members for help if you need to.
Business Value – Close the Gap
• General Rule of Thumb:
  – COGS w/Physical Materials - .4 - .7 X Sales (lower
    multiple of net is lower, higher multiple if net is
    higher)
  – Services - .7 - 1 (lower multiple of short term
    contracts, higher multiple of long term contracts)
  – Technology – 1 – 2 X Sales
• Take Today’s Value Versus GAP value to
  understand required growth
• EX: $5m value today, gap $2m. Gap / Multiple =
  required sales growth.
Periodic Cash Flow
• Annualized data tells you the annual picture,
  but doesn’t tell you “when” or account for
  seasonality.
• Start small, then increase duration (e.g. a
  payroll cycle to 90 days).
Periodic Cash Flow
                             Example – Short Term – Each Week


                  Week 1    Week 2   Week 3      Week 4

Sources:

Beg Cash                                                   Cash from the end of the prior week.

Collections                                                Use A/R turns or actual A/R to project.

Uses:

Payroll / Labor                                            Use historic / planned data.

A/P                                                        Use actual A/P.

Rent                                                       Use actual – if not in A/P.

Debt Payments                                              Use actual – if not in A/P.

Equity (Draws)                                             Use historic / planned data.

Sources Less                                               Use this number as the beginning point
Uses                                                       for the next week.
Periodic Cash Flow
                                  Example – Long Term – Each Week


                    Month 1    Month 2   Month 3

Sources:

Beg Cash                                           Cash from the end of the prior month.

Collections                                        Use A/R turns or actual A/R to project month 1 and 2. Use
                                                   Month 1 (or prior month) sales to predict Month 3.
Uses:

Payroll / Labor                                    Use historic / planned data.

A/P                                                Use actual A/P for Month 1, 2. Use historic operating margin for
                                                   month 3.
Rent                                               Use actual – if not in A/P for month 1. Use historic / planned for
                                                   month 2, 3.
Debt Payments                                      Use actual – if not in A/P for month 1. Use historic /planned for
                                                   month 2, 3.
Equity (Draws)                                     Use historic / planned data.

Sources Less Uses                                  Use this number as the beginning point for the next week.
Tools / Next Steps
•   Diagnostic Checklist
•   BGW Dashboard
•   Steroid Dashboard
•   Sustainable Growth Rate
•   Trailing 12 Months
•   Daily Cash Report
•   Z-Score
•   Executive Summary

Budgets, forecasts, and cashflow presentation

  • 1.
    Budgets, Forecasts, andCashflow “A budget tells us what we can’t afford, but doesn’t keep us from buying it!”
  • 2.
    By the Endof This Meeting: • Understand the difference between budgets and forecasts • Understand your role (CEO) in the financial management process • Understand: – Your business income needs – Forecasting annualized cash flow – Your retirement needs – Forecasting periodic cash flow • Know your next steps
  • 3.
    Budgets Versus Forecasts Budgets Forecasts Create: Annually Annually Update: Quarterly Weekly / Monthly Purpose: Tells you where you Tells you where you are at want to go and where you will likely go given your current heading Best Used: Goal setting, Managing day to day incentives operations Who: Collaborative Limited group to allow for company / faster turn around times department / team effort Importance in Decision Making Less More
  • 4.
    Budget Versus Forecast The“Budget” The “Forecast”
  • 5.
    Budgets Versus Forecasts Update Frequency Budgets Forecasts Sales: Quarterly Weekly / Monthly Raw Materials / COGS: Quarterly Weekly / Monthly Labor: Quarterly Monthly Fixed Expenses (e.g. Rent): Annually Semi-Annually Variable – Predictable Cost: Quarterly Monthly / Quarterly Variable – Unpredictable Cost: Quarterly Weekly / Monthly Asset Purchases / Disposals: Quarterly Quarterly Debt Service: Quarterly Quarterly Equity Transactions: Quarterly Quarterly
  • 6.
    CEO’s Role “In entrepreneurial companies, CEOs generally achieve success for reasons other than finance. Failure to understand the numbers can kill your company.” What: How: Ensure timely and accurate • Set meeting with finance team to review balance sheet, p&l 15 accounting and reporting days after month close. Periodically ask to see reconciliations to systems. each balance sheet account (e.g. how did this number get here?) • Require weekly cash reports produced by Monday 9:00 am. Identify the right numbers / • Profit – sales, gross margin, EBITDA key indicators to watch. • Liquidity – debt / equity, quick ratio, working capital • Operations – 3 – 5 KPIs Know how to read the key • Balance sheet – a snap shot in time financial documents. • P&L – what happened over a period of time • Cash flow – what happened to cash between two periods in time Manage cash flow. • Don’t confuse sales and profit with cash Use financial information to • See previous slides forecast the future.
  • 7.
    Why Do YouNeed To Make More? 1. I want to provide a better lifestyle for my family today? (e.g. more vacations, college, new car) 2. I want to retire comfortably? 3. I want to leave something for my kids / legacy? 4. I just want to keep score (Donald Trump)?
  • 8.
    What Do INeed to Make? - 1 Sales Budget Worksheet Monthly Household Payments Principal Home - Total Payment $ 2,200.00 Auto Loans $ 1,200.00 Credit Card Payments $ 1,200.00 Child College / Education / Retirement $ 5,150.00 Other Personal Debt $ 300.00 Total Monthly Payments $ 10,050.00 Annualized $ 120,600.00 Gross Income Requirements - Personal $ 402,000.00 Annualized / .3 Operating Company Ownership % 25% Company Income Required - Pre Debt, No Owner Salary $ 1,608,000.00 Company Debt Monthly Principle Payments - Long Term Debt $ 6,500.00 Monthly Lines of Credit Payments $ 1,200.00 Total Monthly Payments $ 7,700.00 Annualized $ 92,400.00 Total Income Requirement $ 1,700,400.00 Total Sales - Prior Year $ 3,000,000.00 Net Income - Prior Year $ 400,000.00 Officer Salaries $ 600,000.00 Extrapolated Net Income - Including Officers $ 1,000,000.00 Extrapolated Profit Margin 33.3% Increased Sales Required to Produce Necessary Profit $ 2,101,200.00 Growth Required 70.0%
  • 9.
    Exercise 1 –What Do I Need to Make? • Take 10 minutes to complete exercise – ask BGW team members for help if you need to.
  • 10.
  • 11.
    Annualized Cash Flow It’s difficult to change operating results over a long time period – therefore forecasting cash flow can be simple. Study of operating performance of over 10,000 public companies over a period of 10 years demonstrates convergence to a “standard.” In addition, the relationship to operating performance and asset growth stayed constant.
  • 12.
    Annualized Cash Flow Inputs Where / How Net Income % • Use historic averages from profit and loss statements. Sales Growth % • Use sales budgets adjusted for historic performance. Opening Balance Sheet • Cash • Operating Assets (e.g. A/R, Fixed Assets) • Debt Service Requirements • Planned Equity Transactions (draws)
  • 13.
    Annualized Cash Flow- Example Sales Growth – 70% - Negatives are Use of Cash INPUTS Cash - End of Last Year $ 150,000.00 Tangible Assets - Last Year $ 275,000.00 Planned Owner Draws - This Year $ 1,008,000.00 Cash Forecast From previous exercise Beginning Cash $ 150,000.00 Plus Net Income $ 1,700,400.00 Less Owner Salaries $ (600,000.00) Less Asset Growth $ (192,610.00) PY Asset * Growth Rate 70% Less Debt Service $ (92,400.00) Less Owner Draws $ (1,008,000.00) Ending Cash $ (42,610.00) D’oh!
  • 14.
    Exercise 2 –Annualized Cash Flow • Take 10 minutes to complete exercise – ask BGW team members for help if you need to.
  • 15.
    My Retirement Needs •Inputs (Conservative Method – Net of Inflation) – Income Requirements (previous exercise) – Current Retirement Savings – Desired Legacy Amounts – Planned Retirement
  • 16.
    My Retirement Needs 4%- Net of Inflation Annualized Income $ 402,000.00 Income in Retirement $ 261,300.00 65% of Annualized Retire In 15 Years At Age 63 EOL 95 Retirement Years 32 My Income Needs $ 8,361,600.00 Existing Retirement $ 400,000.00 Investments + Property Double In 18 Years 72 / 4% Future Value $ 733,333.33 Existing + Growth Current Contributions $ 35,000.00 Annually Annualized $ 525,000.00 Future Value $ 787,500.00 Total Planned $ 1,520,833.33 GAP $ (6,840,766.67) Gap to Close w/Biz Value
  • 17.
    Exercise 3 –Retirement Needs • Take 10 minutes to complete exercise – ask BGW team members for help if you need to.
  • 18.
    Business Value –Close the Gap • General Rule of Thumb: – COGS w/Physical Materials - .4 - .7 X Sales (lower multiple of net is lower, higher multiple if net is higher) – Services - .7 - 1 (lower multiple of short term contracts, higher multiple of long term contracts) – Technology – 1 – 2 X Sales • Take Today’s Value Versus GAP value to understand required growth • EX: $5m value today, gap $2m. Gap / Multiple = required sales growth.
  • 19.
    Periodic Cash Flow •Annualized data tells you the annual picture, but doesn’t tell you “when” or account for seasonality. • Start small, then increase duration (e.g. a payroll cycle to 90 days).
  • 20.
    Periodic Cash Flow Example – Short Term – Each Week Week 1 Week 2 Week 3 Week 4 Sources: Beg Cash Cash from the end of the prior week. Collections Use A/R turns or actual A/R to project. Uses: Payroll / Labor Use historic / planned data. A/P Use actual A/P. Rent Use actual – if not in A/P. Debt Payments Use actual – if not in A/P. Equity (Draws) Use historic / planned data. Sources Less Use this number as the beginning point Uses for the next week.
  • 21.
    Periodic Cash Flow Example – Long Term – Each Week Month 1 Month 2 Month 3 Sources: Beg Cash Cash from the end of the prior month. Collections Use A/R turns or actual A/R to project month 1 and 2. Use Month 1 (or prior month) sales to predict Month 3. Uses: Payroll / Labor Use historic / planned data. A/P Use actual A/P for Month 1, 2. Use historic operating margin for month 3. Rent Use actual – if not in A/P for month 1. Use historic / planned for month 2, 3. Debt Payments Use actual – if not in A/P for month 1. Use historic /planned for month 2, 3. Equity (Draws) Use historic / planned data. Sources Less Uses Use this number as the beginning point for the next week.
  • 22.
    Tools / NextSteps • Diagnostic Checklist • BGW Dashboard • Steroid Dashboard • Sustainable Growth Rate • Trailing 12 Months • Daily Cash Report • Z-Score • Executive Summary