Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justin Hergianto (VP, Media Strategy for North America, DAZN)

Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justin Hergianto (VP, Media Strategy for North America, DAZN)

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  DAZNISPUTTINGTHEFANFIRST GIVINGTHEMCHOICE,FLEXIBILITYANDACCESS TOTHEBESTCONTENTACROSSTHEGLOBE 78% OF ALLSPORTS FANS WOULD PAY MORE FOR ONLINE STREAMING THAN TRADITIONAL LINEAR CHANNELS
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  3 THEDAZNFANFIRSTPHILOSOPHY ACCESSIBILE
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  4 EXPANDINGTO200+MARKETSIN2020
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  5 THEWORLD’S#1SPORTSAPP
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  LETS CHANGE THE GAME 6 TheRole of PARTNERSHIPS
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  ACQUISITION WE SELL CONTENT…WITHCONTENT RETENTIONAWARENESS
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  SOCIAL CREATINGA360ECOSYTEMACROSSALLSCREENSANDPLATFORMS OWNED PLATFORMS INFLUENCERS TALENTEXPERIENTIAL PUBLISHER PARTNERS ON-PLATFORM OFF-PLATFORM DAZN
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  CONTENT + DISTRIBUTION ACQUISITION RETENTION AWARENESS SOCIAL PARTNERS DAZNO&O
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  OWNINGTHECONVERSATIONDURINGBIGEVENTS #1 Trending topic onsocial During Tier 1 fights #1 Video on YouTube for Sports highlights Across all social platforms 607.5M Impressions across Fight Season social content +706K New fans added on social platforms 168.5M Video views across Fight Season social content 10M Engagements across Fight Season content
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  DAZN PARTNER VALUE
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  12 ▪ AUDIENCEDEVELOPMENT ▪ CLICKSTODAZN ▪EARNEDMEDIA ▪ REVENUE RULESFORDAZNPARTNERSHIPS MARKETING CONTENT MEDIA PARTNERS
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  LETS CHANGE THE GAME 13 Examplesof PARTNERSHIPS
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  AWARENESS ORIGINAL CONTENT SERIES RETENTION
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  ACQUISITION RETENTIONAWARENESS WATCH PARTIES@ MLB STADIUMS
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  ACQUISITIONAWARENESS REGIONAL LTO @PARTNER LOCATIONS
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  ACQUISITIONAWARENESS REGIONAL LTO @PARTNER LOCATIONS
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  ACQUISITION RETENTIONAWARENESS EXCLUSIVE OFFER& LIVE INTEGRATION
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  DAZN PARTNERSHIPS OVERVIEW ▪DEFINEVALUEFOREACHPARTNERSHIP ▪MUTUALBENEFITAMUST ▪BUILDTRUST&CHALLENGE MARKETINGCONTENT MEDIA PARTNERS