Building a Social Recruiting Strategy
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The document outlines effective social media recruiting strategies, emphasizing the importance of engaging with passive candidates and integrating various platforms. It discusses the need for a documented social media plan that aligns with business objectives and leverages storytelling to attract talent. Key platforms and metrics for engagement and audience identification are also highlighted to foster community building and enhance recruitment efforts.
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Building a Social Recruiting Strategy
- 1. Social Media StrategiesMore Than Post & PrayBSHRM & BRN September 27, 2011@alexputman#bhamshrm #brn_birmingham
- 2. AgendaWhat is Social Recruiting?
- 3. Strategy
- 6. Integration of other Platforms
- 7. Engagement / Building Communities
- 11. Keys platforms in your strategyVolunteerChoose a volunteer and have a 3 minute conversation:I introduced myself in a social setting
- 13. Identified what they do (more than job)
- 15. Engagement: spoke with this person (not “to” or “at”)
- 16. Trust: gained trust through reputation
- 17. Candidate: not “seeking” a candidate, just engaging a community!I now have one candidate in 3 minutes of engagement!
- 18. Hiring RoutineReceive Requisition | Post | Resumes Roll InHow many people have a documented Recruiting Strategy/Plan (for getting hires)?
- 19. Statistics Don’t LieAccording to data from the Bureau of Labor and Statistics, here is the breakdown of job seeker status:32% passively looking
- 20. 34% not looking
- 22. 14% actively lookingHow are you engaging the missing 86%?
- 25. Do you have a documented Social Media Recruiting Strategy/Plan?
- 26. Social TechnologyThere are great technologies to help you develop and run successful social programs for your end users (candidates in our case). But, the right technology won’t do much for you unless based on: sound strategy aligned to your business goals effectively enabled across your organizationby have engaging and relevant stories to tell
- 27. 3 Keys to Social MediaKey Question: What does the business want or need?Strategy: plan that marries your business objectives and your business insights to your user (candidates)Enablement: active commitment to becoming a social business, make the social component a part of the company DNAContent: Storytelling! What your saying must pass the “Who gives a crap” test!
- 28. How Are You Currently Using Social Media?Blast jobs out via Twitter
- 29. 70% of information goes unread
- 30. Only appears in the stream of your followers
- 31. Post jobs to LinkedIn profile status
- 32. Short viewable shelf life
- 33. Who sees it?
- 34. Post to all your friends on Facebook
- 35. Post in your G+ StreamSocial Media StrategyMission Statement
- 36. Goals
- 39. Benchmarks
- 40. Tracking“Big 3” Basics Professional networking site, primary focus is building a network of business contacts. Most people mix personal relationships with personal.Users are more “power users” of social media and tool provides quick response to evangelist. Users see it as more personal and not a place to mix “biz & personal”. Will be the standard social platform
- 41. Mission Statement“Begin with the end in mind” - Stephen CoveyHow does our ____ platform tie into the overall social media goals?
- 42. What do I want this to look like in the end?
- 43. “Keep it real”, will I really engage people
- 44. Is it just a sourcing tool?
- 45. Doing it because all the cool kids are?Share Your Mission Statement
- 46. “Big 3” Mission Statements Drive professional human resources conversation, engage business minded users and answer questions by human resources professionals.Engage and share information via links from other corporate platforms.Engage members of our communities on a personal level.
- 47. GoalsWhat do you want to achieve?
- 48. Attack Plan
- 49. What do I know about social media?Rank each platformWhat information is accessible?
- 50. What skills do I need to master?
- 51. What other resources should I use?
- 52. Is this the best way to do it, or is there some other way?GoalsDip toes in the shallow end: What is the little goal?
- 53. Timetable: Create a set of workable goals focused on end result.Share Your Goals
- 54. GoalsDrive traffic to the corporate website
- 55. Cross pollinate content to other social media communities for other corporate platforms.
- 56. Provide a calendar of events for members and non-members of corporate communities.
- 57. Promote revenue generating events.
- 58. Conversation on HR related topics and business questions.
- 59. Promote membership opportunities and reasons to be member of overall organization (4,400 members on LI only 2,500 paid memberships)GoalsDrive corporate sponsored events
- 61. provide #hashtags for engagement
- 62. Drive content from blog and discussions in other platforms
- 63. Cross tweet other corporate related content and relevant industry/related content
- 64. ERE
- 65. SHRM National / Regional SHRM GroupsGoalsPromote all events other calendar events
- 66. Encourage personal interaction/connections with corporation visually.
- 67. Provide pictures and video of meetings, charity, community work and other events.
- 68. Provide a calendar of key events to drive attendance to functions.
- 69. Highlight blog content, key questions and conversations from other platforms.Plan: Business StatementYou should be able to summarize your complete plan (not mission) in one statement.What does everything you do on this platform feed back to?
- 70. Mission and goals should be condensed into this statement.
- 71. Your social media content should reflect this statement.Share Your Plan’s “Business Statement”
- 72. “Big 3” Business Statement The LinkedIn community is a platform of business minded HR professionals providing peer to peer questions and answers. Drive engagement to other corporate platforms Our Facebook page is designed to showcase our company and provide a visual of the group and their interactions
- 73. Types of Social Media Users
- 74. Target AudienceWho are you trying to reach?JobseekersPeople with certain skillsPeople who know people with certain skillsCommunities of people with B&CInfluencers/mouthpiece for your organization
- 75. Share Your Target Audience
- 76. “Big 3” Target Audience HR professionals with a business mindset vs. a more “social” platform. Users may not be as apt to utilize personal networks such as Facebook or Twitter. HR Professionals / potential corporation membersHighly active users of social media (power users) Evangelist Engaged users of company HR Professionals seeking a personal connection with company
- 77. Benchmark How do you currently measure platform adoption?
- 78. Are people engaged? Not just about the “likes”
- 79. # users
- 80. # of shares
- 81. Mentions of your platforms
- 82. Brand spokespeople“Big 3” Benchmarks As of 9/6/2011 the LinkedIn page has 4,277 members. Currently adding 5-10 new user per week. 16 active subgroups, largest has 59 members. 2-3 active tweets per day from corporate account 3-4 retweetsfrom power user members. As of 9/6/2011 we have 1,482 followers. Convert users into spokespeople and members.9/6/2011 we have 467 “likes” Average approximately 2-3 post per week.Receive 2-4 “likes” per post.
- 83. TrackingWhat works and what does not work.Measure against current stats
- 86. Are you reaching your target audience?
- 87. How are they engaging (video, blog, RT’s)
- 88. Creators, Critics, Collectors, Joiners, Spectators and Inactives.
- 89. Are you achieving goals?
- 90. Are the goals still relevant?Take Action on Your StrategyIdentify your social media team.
- 91. Who is your company evangelists?
- 92. Start with the platform that makes sense for your organization.
- 93. Assign a coordinator to each platform.
- 94. Everyone your company has been in contact with is a potential evangelist (if you are aware of your candidate experience)Marketing A Recruiting Firm
- 95. StrategyHow Do I Use Social Media as a Social Marketing Tool?
- 98. PPC
- 99. Talent Community
- 100. Sourcing Tool
- 101. Users: 25 million + and growing
- 102. Reach: Everyone
- 105. http://www.googleplussearchengine.comFindpeopleonplus.com
- 106. Search: java alabama | 40 results | 13 of interest
- 107. Build a Circle of Community
- 108. Control Your Circles
- 111. PPC
- 112. Talent Communities
- 113. Referrals!!
- 114. Questions
- 115. Leverage Past & Present Employees
- 116. Integrate into other sites
- 117. Mobile
- 118. Static
- 119. Facebook Apps
- 122. Facebook PPC
- 128. Integrate Into All Platforms
- 130. Social Plugins
- 133. Recruiter View of LinkedIn
- 134. LinkedIn Recruiting StrategyNot going to discuss “talent identification” in this presentation:Advertising
- 135. PPC
- 138. LinkedIn PPC
- 142. Strategy: Community
- 144. Quick SurveyHow many Twitter users in the room?
- 145. Twitter Stats42.3% of the entire American population was using Facebook in Feb 2011
- 146. Twitter‘s penetration rate was much lower, sitting at around 7% of the total population and 9% of the Internet-using population
- 147. Twitter, on the other hand, is driven largely by so-called power users, and only 21% of registered users are actually active on the site.
- 148. Another interesting and related Twitter usage stat: 22.5% of users are responsible for 90% of all tweets.
- 149. Twitter’s penetration rate was around 7%, and by the end of this year it’s expected to be at 11% for American Internet users, or 16.5% of the population that also uses other social networksTwitter Recruiting StrategyCompliment to other platforms
- 150. Tweetajob.com
- 151. Data gathering
- 152. Bio
- 153. URL
- 154. Tweets
- 155. Links sharedSourcing Tool? Yes it Can Be!Within Twitter: www.Twitter.com/search use Advanced Search or Twitter Search Operators
- 156. More Twitter SourcingBoolean Search (Google or Bing)
- 157. Try: site:twitter.comphp AND (saas OR cloud) –job -jobs
- 158. Twitter Search Engines or Directories
- 159. IceRocket: search on key words in stream & profile
- 160. Tweepsearch: Profile and bio search
- 161. Twellow: Yellow pages for twitter, good search tool!
- 162. Using Twitter Lists
- 163. Try listorious.comEngage Your CommunityAnswer questions
- 165. Find and follow talent
- 166. Keywords
- 167. Events
- 168. Associations
- 169. CompaniesIntegrate With Other MediaCareer site
- 170. Blogs
- 171. Facebook Fan Page
- 172. LinkedIn profiles
- 174. Email signatures
- 175. Print literature
- 176. YouTube StatsMore video content is uploaded to YouTube in a 60 day period than the three major U.S. television ever!
- 177. As of February 2011, YouTube has 490 million unique users worldwide per month.
- 178. Who rack up an estimated 92 billion page views each month.
- 179. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years.
- 180. And those stats are just for the main YouTube website — they don’t incorporate embedded videos or video watched on mobile devices. n networks created in 60 years.YouTube as a Recruiting Tool? Before anyone joins a company they want know what the culture is like….show them!Create visual content around your company
- 181. Don’t tell someone “you want to work for us” show them the realness.
- 182. Incorporate video with other platformsNOT A TALENT IDENTIFICATION TOOL
- 183. Strategy: Community EngagementAdvertise: drive ads via other platforms or cool tools (QR codes are great hear)
- 184. Vlog: video interview tips from the recruiting team (“How to” video #1 viewed)
- 185. Engage: testimonials from your employees & customers
- 186. When I see “message from our CEO”, I already know what she/he has to say!
- 187. Blog Recruiting StrategyEngage readers via writing and vlogging
- 188. Guest post from experts
- 189. Provide a catalogue of specific information
- 190. Format is not “formal”, let your hair down
- 191. Provides insight into organization vs. statsNOT A TALENT IDENTIFICATION TOOL….or IS IT?
- 192. Community EngagementAllow comments & respond to all!
- 193. Vlog – video “how to” | “what to do”
- 194. Content should pass the “who gives a crap” test!
- 195. Be a storyteller
- 196. Great source to find interactive / web / developers
- 197. site:wordpress.com (java AND developer) alabama --job -jobsBlog Search StringKEYWORD1 KEYWORD2 (inurl:~blog|intitle:~blog)
- 199. Try replacing blogspot.com with any of these popular blog hosts: blogs.msdn.com, livejournal.com, myspace.com, spaces.live.com, 360.yahoo.com, typepad.com, wordpress.com, technorati.com, xanga.com, weblogs.com and weblogger.com. Note that you can only do one site: at a time! [email protected] || [email protected]/synergisIT || Twitter.com/alexputmanLinkedIn Groups: Synergis || Linkedin.com/in/alexputmanwww.socialTrex.comwww.synergishr.com