@Garberson
Enterprise
Reporting on a
Startup Budget
with Data Studio
While Surviving Analysis Paralysis
@Garberson
While Surviving Analysis Paralysis
Enterprise
Reporting on a
Startup Budget
@Garberson
Making SEM
Data Decisions
with
Data Studio
Surviving Analysis Paralysis
Homage
@Garberson
“Too much data and too few
actionable insights”
Forrester
2018
@Garberson
“Marketers use
less than 5% of
data to make
data-driven
decisions”
JayDalvi
2017
@Garberson
Be
Like
@Garberson
Feel
Like
@Garberson
More
Like
@Garberson
“The noise is
increasing
faster than
the signal”
Nate Silver,
Signal and Noise
@Garberson
@Garberson
Andrew Garberson
@Garberson
Obligatory 20-second
definition of…
@Garberson
@Garberson
@Garberson
@Garberson
Enterprise Reports
Must Do 3 Things
@Garberson
C-Suite
IT
Sales
Ops
Client
Partner
Ads
PR
Creative
Ops
Supply
Email
Vendor
Legal
Social
AR/AP
Personalized Succinct
Dynamic
@Garberson
Free Report Templates
@Garberson
@Garberson
FreeTemplates:
lunametrics.co/ds-traffic
lunametrics.co/ds-ecomm
@Garberson
@Garberson
Simple AdWords in Gallery
lunametrics.co/ds-simple
@Garberson
AdWords by One PPC
lunametrics.co/ds-adwords
@Garberson
AdWords, FB,Twitter, Bing
lunametrics.co/ds-facebook
+65 Connectors
@Garberson
lunametrics.co/ds-gallery
@Garberson
Calculated Fields
@Garberson
@Garberson
lunametrics.co/ds-function
@Garberson
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
@Garberson
@Garberson
@Garberson
Quantifies to Create
Category Rollups
@Garberson
@Garberson
@Garberson
Important: LikeYour
”IF” Function in Excel
Filtering Outside of
Google Analytics
@Garberson
Important: LikeYour
”IF” Function in Excel
@Garberson
lunametrics.co/ds-fields
@Garberson
Wisdom
@Garberson
lunametrics.co/ds-track
@Garberson
@Garberson
@Garberson
@Garberson
lunametrics.co/ds-budget
@Garberson
bit.ly/smx-adv-fitbit-ds
@Garberson
“Today answers
are harder
because
questions
are harder”
Me,
Right Now
@Garberson
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX
Don’t Be
Overwhelmed
@Garberson
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX
Embrace It

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