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Building successful nonprofit brands
The document discusses key aspects of building a successful nonprofit brand, including that a brand is more than just a logo and must be grounded and responsive to its audience. It emphasizes the importance of differentiating your nonprofit's brand and building trust and connections with audiences. Other important aspects highlighted include focusing the brand, being transparent and authentic, and managing and living the brand by sharing control and knowing why the brand exists before deciding how to express it.
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Building successful nonprofit brands
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- 2. We think ofbrand as
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- 5. Build it &they will come
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- 7. How does yourbrand show up?
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- 28. Brand Evaluation ! Where are they strongest? ! Where can they improve?
- 29. Robin Hood update “WhenI teach CRAM now, I have made the M into messenger as a way to discuss the increasing importance of WHO is speaking for a cause. I think the WHO is the power of social media.” My four questions for testing CRAM, which I developed post-book. You’ve got to answer for your audience: Why me? What for? Why now? Who says?