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Building Your Personal Brand
This document discusses building a personal brand through education, experience, networking, and marketability. It emphasizes that authenticity, platforms, understanding customers, and providing value are important for a great brand. Personal brands are built through storytelling and social media engagement. Developing a unique perspective and competitive advantage are keys to growing one's brand.
Building Your Personal Brand
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- 2. I need toremember that I’m a winner. I need to remember that I am better than everyone else. Bulletproof tiger, man. - Kenneth J. Powers 2
- 3. My Brand Take whatyou do seriously, not yourself. 3
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- 6. What is abrand? 6
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- 8. Catalyst A logo is not a brand A resume is not a personal brand 8
- 9. What makes agreat brand? Authenticity Platform + Ecosystem Voice-of-the-Customer Value 9
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- 11. Platform + Ecosystem Teach, Don’t Sell 11
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- 14. What do peoplelook for in a Brand? Warmth, Competency 14
- 15. Your brand Ed ExNt Mk Education Experience Network Marketability 15
- 16. Ed Education Not just formal education 16
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- 18. Ed Education Not just formal education Fox vs. Hedgehog 18
- 19. Flux The era ofGeneralists 19
- 20. EdEducation the MBA vs. the MFA Design as a competitive differentiator 20
- 21. Ex Experience Professional + Volunteer + Other Experience vs. Experiences 21
- 22. Nt Network 22
- 23. NtNetwork “No matter howbrilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team” 23
- 24. Nt Network “The value of our network is a function of our willingness to share it” Alliances vs. Weak Ties 24
- 25. I We The sum is greater than the parts “An individual’s power is raised exponentially with the help of a team (a network)” 25
- 26. MkMarketability Entrepreneurship vs. Intrapreneurship Know your target audience Benchmark 26
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- 28. Growing your personalbrand What makes you unique? Competitive Advantage 28
- 29. The start ofall great marketing is to have a great product. - Guy Kawasaki 29
- 30. You, The PermanentBeta Today is Day 1 30
- 31. Do you knowyou? The Best-Case Scenario 31
- 32. Storytelling has neverbeen more important Experience Design 32
- 33. What is socialmedia? Narcissism 2.0 Genuine, Provide Value, Remarkable 33
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- 40. Update permissions and/or“de-Otis” your profile 40
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- 42. Still relevant, 140+characters 42
- 43. Your world, inpictures 43
- 44. Aggregating 44
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- 46. You are whatyou… Read, Post, Tweet, Recommend, Criticize, Tag, Comment, etc. 46
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- 48. Questions? 48
- 49. Thank You! about.me/jasonloehr |[email protected] bit.ly/ISUbrandyou 49
- 50. Be Curious about.me/jasonloehr |[email protected] bit.ly/ISUbrandyou 50
Editor's Notes
- #12 How difficult it is to be simple. – Van Gogh (Doesn’t appear they’re trying hard) – The duck on the lakeGreat brands adapt – You should toDisruption
- #13 They listen. Have a foundation for learning. When to listen and when NOT to listen.
- #14 Blinding glimpse of the bleeding obvious
- #15 If customers don’t need or want the product, they won’t buy it.
- #18 TED
- #22 In the story, what I am/was responsible for.
- #23 Would have lost $110 million in box office returns without heavy ad push. Growth beyond the core audience.
- #24 The rule of 150. Help first to grow relationships, your network.
- #25 The rule of 150. Help first to grow relationships, your network.You are not a hoarder. 3 degrees for business vs. 6 degrees for kevin bacon
- #27 Outside-In vs. Inside-out
- #29 We were bornentrepeneurs
- #38 Don’t force it!
- #39 Don’t force it!
- #51 Stay hungry, stay foolish