The Pulsar Virtual Summit Europe 2021 presented a commercial consent management system designed to handle electronic message consents for over 80 million citizens, facilitating compliance among 100,000 service providers. The system emphasizes a highly scalable and reliable architecture, utilizing microservices and event-driven design to manage high throughput and low latency reads. Key challenges addressed include message backlog management and database bottlenecks, showcasing the use of Apache Pulsar for efficient data processing and integration.