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Burson Marsteller Somessozurich08

The document discusses the shift in corporate communication from controlling messages to creating dialogues with stakeholders, reflecting the growing power of consumers. It underscores the importance of trust, authenticity, and relationship-building in today's digital landscape, where traditional media is losing ground to user-generated content. Major takeaways include the need for companies to embrace social media, listen to consumer feedback, and adapt their strategies to meet the evolving expectations of their audiences.

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Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08
Burson Marsteller Somessozurich08

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