Crowdcube is a crowdfunding platform that connects entrepreneurs seeking small amounts of funding with individual investors. It aims to make financing more accessible than traditional routes like venture capital. Crowdfunding allows entrepreneurs to appeal to large numbers of ordinary investors for small donations. Crowdcube works by entrepreneurs posting funding pitches and investors choosing which projects to fund. Since launching in 2011, Crowdcube has funded 6 businesses, raising over £1.4 million total with nearly 6,000 registered investors.