Twitter : #MDMParis                  2 juin 2010
                      Hôtel de Crillon – Paris 8ème
Business & Decision profile


                                                                         • Founded in1992
                                                                         • Across 19 countries
     An expert in business processes which delivers global strategic
                                                                         • 237,1 M€ revenue
     projects to major customers with the highest level of
     commitment                                                          • 2800 employees

     Consulting & System Integrator :
       – Business value discovery & assessment
       – IT project delivery
       – Change management, continuous improvement



     Multi-specialist in :
       • Business Intelligence
       • Performance Management                                        • Business Intelligence & Performance Management
       • Enterprise Information Management                                                                  “BI Global Magic Quadrant”. Gartner
       • Customer Relationship Management
                                                                       • Master Data Management
       • E-Business
                                                                             “MDM European Survey relative market share leaders”. MDM Institute

                                                                       • Customer Relationship Management
     Founded in 1992.
                                                                                                        “CRM Europe Magic Quadrant ”. Gartner

                                                                       • E-Business
                                                                                                       “E-Business European Top 10”. Forrester


2
Digital economy ?




      Ray Wang : CEO Constellation Research




3
Could you be hurt by a Data Deluge ?




    • « The intrusion led to exposure of sensitive data of 77 million users... Sony then
      discovered a database dating from 2007, including over 22 000credit cards
      numbers … »
    • « Experts believe that this security incident highlights the growing lack of
      interest as the location of sensitive data in business information system. »
    • «I've given so many cases where people put in place the right technologies,
      procedures and rules but are unable to reference all their data. It is really
      surprising that unfortunate event has to before the situation gets improved. »
     Eric Holmquist, President Holmquist Advisory




4
Information as a strategic asset?



       1) Know your                                           3) Value the whole
         customer                                                 eco-system
                       2) Extend your
                      portfolio (long tail)




5                            Sources : S Distinguin, Amazon, the hidden empire, faber Novell, may 2011
Master Data Management Summit, Paris




6
What is Master Data Management ?

    Master data sets are synchronized copies of core business entities used in
    traditional or analytical applications across the organization along with their
    associated metadata, attributes, definitions, roles, connections and taxonomies.
    .
    Master Data Management is a technology enabled discipline in which business &
    the IT organization work together to ensure the uniformity, accuracy, stewardship,
    semantic consistency and accountability of the enterprise official , shared master
    data assets                                                                     Gartner




          People             Things             Les
                                                Places            Organisations                  Other
                                                Lieux
      Customer
                                                                                            Rules &
      Citizens          Products           Points de                                        policies
                                           Countries             Accounts
                        Services           vente
      Consumers
                                           Shops
                                           Warehouses                        Territories               SLA
            Suppliers                               Entre-
                        Assets             Agencies pots
                                           Filiales                                        Configurations
     Employees                                                    Projects

                                                   Offices       Operational & legal
             Business            Tariffs                         organizations              Standard
                                                   Real estate
             Partners                                                                       codifications
7
MDM market : Different DNAs, but a common destination :
    multi-domain MDM




9
MDM @Business & Decision : our key expertise ?


     Information                         Analyze                           Organize                          Integrate the                      Manage the
      Modeling                           quality                          governance                          IT solution                      MDM program
                                                                                                               Synchronize applications
                                                                                                             against a single point of truth
                                  Continuously improve master data
     Uniform the concepts and      quality and provide certification    Align organization with the new        Ensure traceability and
           vocabularies                         paths                       data governance model             auditability of master data
      Brake silos and stimulate                                             Empower business with
         knowledge sharing                                                                                           Secure access
                                                                       accountability on their master data



                                                                         Identify stakeholders                                                   Drive the relation
       Map information                                                                                         Position MDM in the
                                     Investigate the data                    and describe                                                         between IT and
          domains                                                                                                 IT landscape
                                                                            profiles, roles &                                                   Lines if Businesses
                                                                             contributions

                                                                                                                                                 Communicate with
       Conceptualize                Specify rules for data                                                        Select the MDM
                                                                                                                                                 the sponsors and
     business concepts                quality checking                                                                solution
                                                                                                                                                     key users
                                                                              Formalize
                                                                          governance politics

       Project models                 Measure the gaps
                                                                                                               Implement the Proof               Guide action plan
     across the different             and deliver quality
                                                                                                                   Of Concept                    towards the target
       business views                     reporting
                                                                          Model acquisition,
                                                                           contribution and
     Review data models                                                  validation processes                   Formalize business              Manage the different
       through system                     Cleanse data                                                          process integration               aspects of the
      generated forms                                                                                               strategies                       project


      Integration of the                                                    Model business
                                                                         information lifecycles                  Define integration                Set-up quality
       generated data                     Correct data
                                                                                                                     standards                  insurance programs
          services




10
Roundtable : MDM, the big jump

     With      Pascal Dessouliers,                     Nicolas Desachy,
               Enterprise Architect , resp             Information Management
               of the program «Information             Marketing Leader
               & decisions»


     And for

               Raphaël Bénoliel,                       Gilles Liguori,
               EIM practice Director                   CRM practice Director

                            Jean-Paul Otte,

                            Information Governance Practice Manager
                            Business & Decision BeNeLux


       Moderated by Jean-Michel Franco,
        Solutions Director
11
Select and prioritize the use cases




12
Deliver on the MDM promises




                               Sources : Gartner
13
A maturity model for data governance



             Embedded                                           Agility     Data        Enable
                                                                      Governance     proactivity
                                                                                     and agility
              Proactive
                                                                           Focus

             Controlled                                               Trust

           Manageable
                                          Be efficient            Data
                                          in reactively
                                          managing
                                                                  Quality
          Unpredictable
                                          issues                  Focus       Risk
     Copyright 2011 Business & Decision – all rights reserved
14
Key elements of the maturity model

                                        People                    Processes Technology
                                  • Data Quality Culture         • Optimized Value Chain
                                                                                                                           • Information as a key asset
                                  • Data Governance Office       • DQ as part of any
        Embedded                  • Empowered Data                 project/Business
                                                                                                • Operational MDM          • Single version of the
                                                                                                                            truth
                                    Stewards                       process

                                                                 • Data Quality integrated in   • Data Governance
                                  • Proactive behaviour on         Business Process               Workflow support tool
                                    DQ                                                                                     • Coherent and shared
         Proactive                • Recognized Data
                                                                   Management
                                                                 • DG Policies
                                                                                                • DG Dashboards
                                                                                                                             information
                                                                                                • Centralized Metadata
                                    Stewards                     • Centralized Metadata           Platform
                                                                                                • DQ Platform & Firewall   • DQ level monitored
                                                                 • Documented Business
                                  • Assigned Data Stewards                                      • Analytical MDM
                                                                   Definitions and Rules                                   • Communicated DQ value
        Controlled                • Accountability of Business
                                    Process Owner
                                                                 • Shared metadata
                                                                                                •Shared metadata
                                                                                                repositories
                                                                                                                           • Business Driven
                                                                   management                                                information mgt
                                                                                                •Business Glossary

                                                                 • Business definitions exist                              • Able to assess DQ level
                                                                 • DQ Assessment                • DQ tool
                                  • Awareness Growth                                                                         and impact
                                                                                                • DQ cleansing
      Manageable                  • Emerging Data Stewards         Methodology in place
                                                                                                •Metadata repositories     • Information is also a
                                                                 • “Silo” metadata
                                                                                                                             business concern
                                                                   management

                                                                 • No common language
          Unpre-                  • No awareness                 • Project by project
                                                                                                • No specific tools        • Unknown level of quality
                                  •No responsibility             • No metadata
          dictable                                                 management


     Copyright 2011 Business & Decision – all rights reserved
15
Where to start : Data Governance Boot Camp




Copyright 2011 Business & Decision – all rights reserved
From MDM to EIM : « think big, start small » OK, but where
 should you start




17
Workshops




19
Twitter : #MDMParis                  2 juin 2010
                           Hôtel de Crillon – Paris 8ème
20

Business & Decision MDM Summit (english version)

  • 1.
    Twitter : #MDMParis 2 juin 2010 Hôtel de Crillon – Paris 8ème
  • 2.
    Business & Decisionprofile • Founded in1992 • Across 19 countries An expert in business processes which delivers global strategic • 237,1 M€ revenue projects to major customers with the highest level of commitment • 2800 employees Consulting & System Integrator : – Business value discovery & assessment – IT project delivery – Change management, continuous improvement Multi-specialist in : • Business Intelligence • Performance Management • Business Intelligence & Performance Management • Enterprise Information Management “BI Global Magic Quadrant”. Gartner • Customer Relationship Management • Master Data Management • E-Business “MDM European Survey relative market share leaders”. MDM Institute • Customer Relationship Management Founded in 1992. “CRM Europe Magic Quadrant ”. Gartner • E-Business “E-Business European Top 10”. Forrester 2
  • 3.
    Digital economy ? Ray Wang : CEO Constellation Research 3
  • 4.
    Could you behurt by a Data Deluge ? • « The intrusion led to exposure of sensitive data of 77 million users... Sony then discovered a database dating from 2007, including over 22 000credit cards numbers … » • « Experts believe that this security incident highlights the growing lack of interest as the location of sensitive data in business information system. » • «I've given so many cases where people put in place the right technologies, procedures and rules but are unable to reference all their data. It is really surprising that unfortunate event has to before the situation gets improved. » Eric Holmquist, President Holmquist Advisory 4
  • 5.
    Information as astrategic asset? 1) Know your 3) Value the whole customer eco-system 2) Extend your portfolio (long tail) 5 Sources : S Distinguin, Amazon, the hidden empire, faber Novell, may 2011
  • 6.
    Master Data ManagementSummit, Paris 6
  • 7.
    What is MasterData Management ? Master data sets are synchronized copies of core business entities used in traditional or analytical applications across the organization along with their associated metadata, attributes, definitions, roles, connections and taxonomies. . Master Data Management is a technology enabled discipline in which business & the IT organization work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise official , shared master data assets Gartner People Things Les Places Organisations Other Lieux Customer Rules & Citizens Products Points de policies Countries Accounts Services vente Consumers Shops Warehouses Territories SLA Suppliers Entre- Assets Agencies pots Filiales Configurations Employees Projects Offices Operational & legal Business Tariffs organizations Standard Real estate Partners codifications 7
  • 8.
    MDM market :Different DNAs, but a common destination : multi-domain MDM 9
  • 9.
    MDM @Business &Decision : our key expertise ? Information Analyze Organize Integrate the Manage the Modeling quality governance IT solution MDM program Synchronize applications against a single point of truth Continuously improve master data Uniform the concepts and quality and provide certification Align organization with the new Ensure traceability and vocabularies paths data governance model auditability of master data Brake silos and stimulate Empower business with knowledge sharing Secure access accountability on their master data Identify stakeholders Drive the relation Map information Position MDM in the Investigate the data and describe between IT and domains IT landscape profiles, roles & Lines if Businesses contributions Communicate with Conceptualize Specify rules for data Select the MDM the sponsors and business concepts quality checking solution key users Formalize governance politics Project models Measure the gaps Implement the Proof Guide action plan across the different and deliver quality Of Concept towards the target business views reporting Model acquisition, contribution and Review data models validation processes Formalize business Manage the different through system Cleanse data process integration aspects of the generated forms strategies project Integration of the Model business information lifecycles Define integration Set-up quality generated data Correct data standards insurance programs services 10
  • 10.
    Roundtable : MDM,the big jump With Pascal Dessouliers, Nicolas Desachy, Enterprise Architect , resp Information Management of the program «Information Marketing Leader & decisions» And for Raphaël Bénoliel, Gilles Liguori, EIM practice Director CRM practice Director Jean-Paul Otte, Information Governance Practice Manager Business & Decision BeNeLux  Moderated by Jean-Michel Franco, Solutions Director 11
  • 11.
    Select and prioritizethe use cases 12
  • 12.
    Deliver on theMDM promises Sources : Gartner 13
  • 13.
    A maturity modelfor data governance Embedded Agility Data Enable Governance proactivity and agility Proactive Focus Controlled Trust Manageable Be efficient Data in reactively managing Quality Unpredictable issues Focus Risk Copyright 2011 Business & Decision – all rights reserved 14
  • 14.
    Key elements ofthe maturity model People Processes Technology • Data Quality Culture • Optimized Value Chain • Information as a key asset • Data Governance Office • DQ as part of any Embedded • Empowered Data project/Business • Operational MDM • Single version of the truth Stewards process • Data Quality integrated in • Data Governance • Proactive behaviour on Business Process Workflow support tool DQ • Coherent and shared Proactive • Recognized Data Management • DG Policies • DG Dashboards information • Centralized Metadata Stewards • Centralized Metadata Platform • DQ Platform & Firewall • DQ level monitored • Documented Business • Assigned Data Stewards • Analytical MDM Definitions and Rules • Communicated DQ value Controlled • Accountability of Business Process Owner • Shared metadata •Shared metadata repositories • Business Driven management information mgt •Business Glossary • Business definitions exist • Able to assess DQ level • DQ Assessment • DQ tool • Awareness Growth and impact • DQ cleansing Manageable • Emerging Data Stewards Methodology in place •Metadata repositories • Information is also a • “Silo” metadata business concern management • No common language Unpre- • No awareness • Project by project • No specific tools • Unknown level of quality •No responsibility • No metadata dictable management Copyright 2011 Business & Decision – all rights reserved 15
  • 15.
    Where to start: Data Governance Boot Camp Copyright 2011 Business & Decision – all rights reserved
  • 16.
    From MDM toEIM : « think big, start small » OK, but where should you start 17
  • 17.
  • 18.
    Twitter : #MDMParis 2 juin 2010 Hôtel de Crillon – Paris 8ème 20