![Contact Information Kayleigh Platz Social Media Specialist, CPA X 31005 [email_address] @write_girl](https://image.slidesharecdn.com/businessfocusedsocialmedia-110718161006-phpapp01/75/Business-Focused-Social-Media-66-2048.jpg)
Uploaded byUniversity of Waterloo Stratford Campus
Business Focused Social Media
The document outlines a training agenda focused on social media strategies across various platforms such as Facebook, Twitter, LinkedIn, YouTube, and Flickr. It discusses the importance of engagement, transparency, and the effective use of social media tools, emphasizing the need for a strategic approach rather than viewing social media as a one-time event. Additionally, it highlights the role of crowdsourcing and viral marketing in social media campaigns.
More Related Content
Similar to Business Focused Social Media
Business Focused Social Media
- 1. Business Focused SocialMedia Training
- 2. Agenda Social mediaplatforms Real world applications Questions and break time Strategy and campaigns Tools Wrap-up and Questions
- 3.
- 4. Social Media PlatformsFacebook Twitter LinkedIn Youtube Flickr Other important definitions: Avatar Crowdsourcing Viral
- 5. Facebook Online socialcommunity Users create profile page, add friends, plan events, and communicate > 350 million active users; registration is required Primarily popular in North America, Europe and Australia Most engaging if updated at least on a weekly basis More personal than other SM channels
- 6.
- 7. Facebook Personal NewsFeed Top News
- 8.
- 9.
- 10. Facebook Fanpages Fanpage:public profile; share your business and products with Facebook users; visible to unregistered users Further reading: Pages vs Groups: What’s the Difference? http://mashable.com/2009/05/27/facebook-page-vs-group/
- 11.
- 12. Facebook Fan PageLanding Page
- 13. Twitter Online micro-bloggingsite; post entries limited to 140 characters Users are followed by others and choose to follow people. > 50 million registered users Useful tool to share information quickly Information is updated constantly, responses must happen quickly; needs to be monitored daily Effective tool to build buzz before, during and after events
- 14.
- 15.
- 16.
- 17.
- 18. Twitter Hashtags forevents (e.g., #SEWSM or #UwaterlooSEW) Makes it easy for people to search for information Searchable key words for YOU Retweet (RT) Be polite
- 19. LinkedIn Business-oriented socialnetworking site; build online resumes and network; companies post jobs and accept resumes online Unique; encourages users to build connections with previous known people, and then request introductions to 3 rd party connections Groups = company or common interest based Used by working professionals; discussion boards can be very active and should be monitored weekly
- 20.
- 21.
- 22. Youtube Video-sharing site; upload videos to channels; videos can be tagged, placed into specific playlists to aid in organization Easily placed into other web content (websites, e-newsletters, etc) Share footage from events and should be used as a depository for footage and information after major campus events > a billion views a day
- 23. Branded YouTube Channelwww.youtube.com/uwaterloo
- 24.
- 25. Flickr Imageand video hosting online community; create profiles and photo albums that can be tagged and classified Hosts > 4 billion images Useful tool to house photos posted in blogs and newsletters; albums should be clearly labeled and tagged
- 26.
- 27. Avatar Online representationof a person or company Can be 3D, 2D, 1D or text based (e.g. your online user name on Twitter is an avatar, as is the profile picture of yourself).
- 28.
- 29. Crowdsourcing Distributed problem-solvingand production model Problems are broadcast to an unknown group of solvers in the form of an open call for solutions Users - also known as the crowd - typically form into online communities, and the crowd submits solutions Crowd sorts through the solutions, finding the best ones Best solutions are owned by the entity that broadcasted the problem in the first place - the crowdsourcer - and the winning individuals in the crowd are sometimes rewarded
- 30. Viral Messages passedfrom person to person through their social networks To create successful viral messages: Identify individuals with high Social Networking Potential (SNP) Communicate information that high SNPs are likely to pass on through their social network Media that can be easily forwarded (e.g., video, text messages); effectively augments word of mouth transmission of the information throughout social networks
- 31. Social Media ToolsAggregators – tools that show and allow for multiple population of social media platforms in one interface (e.g., Tweetdeck, Seesmic, Friendfeed, Streamy)
- 32. Social Media Tools: Streamy
- 33. Social Media Tools:FriendFeed
- 34. Social Media Tools:Hootsuite
- 35. Social Media ToolsCotweet - Enables users to tweet from multiple accounts; multiple users can be “on duty” for a single account
- 36. Social Media Tools: CoTweet Multiple twitter accounts
- 37. Effects of SocialMedia What are the impacts of social media campaigns? Why should you be entering social media? It’s easier to show you!
- 38. BUT I DON’THAVE TIME FOR SOCIAL MEDIA…
- 39. Comcast didn’t havetime… … and didn’t listen
- 40.
- 41.
- 42.
- 43. University of Waterloodidn’t…
- 44.
- 45.
- 46.
- 47.
- 48.
- 49.
- 50. So, what didWaterloo learn from this? Listen, respond, be transparant
- 51. OK, so isthis a little scary?
- 52. The good sideof social media (because there is! A super super good side!)
- 53.
- 54.
- 55.
- 56. Comcast Cares! Comcasthas turned their customer service around Listen to what their customers say Respond as soon as possible Talk with their customers, not AT them
- 57. SOCIAL MEDIA STRATEGIESAND CAMPAIGNS
- 58. Social Media Strategiesand Campaigns What’s the difference between a social media strategy and a campaign?
- 59. Social Media isa process, not an event Dating is a process. So is losing weight, being a public company, and building a brand. On the other hand putting up a tradeshow booth is an event! So are going public and having surgery. Events are easier to manage, pay for, and get excited about. Processes build results for the long haul. Seth Godin (http://sethgodin.typepad.com/)
- 60. This isn’t RocketScience You should already have an existing media or communications strategy Build social media into it, the same you would with print or web Campaigns should be fun, not scary!
- 61. Listen to ConversationDON’T join every social media platfrom Spend a few weeks listening to different areas. Where are your customers? Key word searches and other analytics are key
- 62. Engage in ConversationJoin conversations Never pretend to be someone else
- 63. Transparent Behonest and open about who you are/ goals you have
- 64. Add Value Providesomething of use for your followers, friends or connections that is relevant to them Use all of your different social media platforms to offer different information to your different followers
- 65. QUESTIONS? Thank youfor attending!
- 66. Contact Information KayleighPlatz Social Media Specialist, CPA X 31005 [email_address] @write_girl
- 67. Resources - BooksTactical Transparency by Shel Holtz & John C. Havens The Social Media Bible by Lon Saffo & David K. Brake Groundswell by Charlene Li & Josh Bernoff Six Pixels of Separation by Mitch Joel Content Nation by John Blossom
- 68. Resources - WebMashable (http://mashable.com/) TechCrunch (http://techcrunch.com/) Brian Solis (www.briansolis.com/)