Business Model Exercise Series : nr.1 - ideation
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The document outlines a creative exercise by Dr. Alex Osterwalder aimed at generating innovative business model ideas through a playful approach using a 'cow exercise.' Participants are prompted to sketch three business models featuring cows, encouraging out-of-the-box thinking in a limited timeframe. Dr. Osterwalder invites feedback and further exploration of business model design on his blog.
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