Business plan for Absolute Telecom

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BUSINESS PLAN
OWNERS
Brian A. Fuller, Proprietor
ABSOLUTE Telecommunications Solutions, LLC
1200 John Barrow Road Suite #322
Little Rock, AK 72205
Telephone (501) 954- 9069
Fax (501) 954-9079
E-Mail: brianafuller@comcast.net
Website: www.absolutetelecomsolutions.com

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INTENTIONALLY
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I. Table of Contents
I. Executive Summary
II. Principle Officers
III. Corporate Information
IV. Business Objectives
V. Products & Services
VI. Marketing Plan
VII. Sales Plan
VIII. Competitive Advantages
IX. Pricing
X. Cash Flow
XI. Warranty Information
XII. Quality Assurance
XIII. Contact

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II. Executive Summary
INTRODUCTION
ABSOLUTE Telecommunications Solutions, LLC is an engineering firm with expertise in
hardwire cable installations for voice, data, and fiber optic networks.
We can handle any job, from single-drop wiring for small offices to the design,
testing and deployment of complex networks for government, institutions and
corporate enterprise.
Founded in the summer of 2009 by Brian A. Fuller, ATS is headquartered in
Little Rock, Arkansas and is classified with the Small Business Administration
(SBA) as a minority-veteran owned disadvantaged business.
The Company
Mr. Fuller has assembled a world-class team of industry professional consisting of U.S. Army
electronics specialists and Bell© trained telecom engineers capable of delivering unparalleled
expertise in a broad array of sophisticated environments. Their background and skill sets vary
from Information Technology Services, Systems Engineering and Integration, Network Security
Consulting, Digital Forensic Services, and comprehensive Information Assurance services,
which includes Disaster Recovery and Risk Management.
The foremost endeavor of ATS is to become a leading hardwire and wireless installation
services contractor in the United States.

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Principle Officers
BRIAN A. FULLER, PRESIDENT
Telecommunications Project Manager/Certified Cable-Wire Technician
B.A. in Political Science
Southern University - Baton Rouge, Louisiana
Mr. Fuller is a telecommunications engineer and former U.S. Army certified
Signal Officer (25C) and Cable/Wire Installer (31L). In his military
occupational specialty, Mr. Fuller was responsible for supervising, installing,
operating, and performing preventive maintenance checks and services
(PMCS) on a variety of Army Special Operations communications systems,
this included COMSEC devices and related equipment. His work also
involved installing, repairing and maintaining cable and wire systems, Digital Group
Multiplexers (DGM), Remote Multiplexing Combiners (RMC), repeaters, and related equipment.
Brian Fuller is an Alcatel Certified telecom wiring technician and has participated the installation
and turn-up of sophisticated networks.
ROBERT PETERSON, MBA
Senior Project Manager / Telecom Engineer
Mr. Peterson is a Senior Level consultant having successfully managed a
variety of complex telecommunications projects for leading LECs/CLECs
and IXO‟s. He is a former BellSouth© Authorized Contractor and Digital
Loop Electronics Engineer. In that role, Robert Peterson was responsible for
designing and configuring telecommunications equipment utilizing a UNIX
/NOVELL Netware Platform and implementing a cross-connect database for
the entire city of Atlanta, Georgia using LEIM. Mr. Peterson brings proven leadership experience
to ATS through his work as a Network Design Engineering Manager contracted with BellSouth.
He managed a team of engineers, maintenance crews and construction foremen in the design and
refurbishing of buried copper wire, cell sites, aerial plant and riser cable in new and existing high
rise buildings. In addition to his MBA degree from DeVry University, Mr. Peterson holds a
Bachelor of Science in Technical Management and certificates in electronics engineering.

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HUSSAIN F. HAMLIN
Telecommunications Engineer
B.S. Electronic Engineering Technology
DeVry Institute of Technology, Decatur, GA
Mr. Hamlin is a Bell® certified Plant Engineer with
extensive field experience designing aerial and buried
copper and FITL cable installations for apartments and
subdivisions.
His core capabilities include planning, designing and
implementing distribution, feeder and special circuits (DSL,
ISDN and Megalinks) jobs for residential, cell sites and
commercial buildings utilizing copper and fiber cables. Past
work experience required his expertise in telephony loop
designs, Ring Networks (OC-3, OC-3+ and OC-12), SONET and implementation of high-speed
multiplexers (DDM2000, FLM150 and FLM600).
Contract Telecom Engineers
ATS maintains a database of thoroughly vetted and
screened telecommunications professionals with the right
skill sets, temperament, customer service mentality and
drive to work with our team.
This includes experts with diverse backgrounds ranging
from Information Technologies, System Architecting,
System Analysis and Design, Interface and Data
Architectures, Validation and Verification, System
Integration, Project Management and Operations, Lifecycle Cost Analysis & Estimation,
Network Security, Decision Analysis and Sales.
Staffing
ATS is operated by two (2) managing partners, an office administrator and approximately forty
(40) contracted telecom engineers, and 10 part-time students.

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III. Business Objectives
Mission Statement
We can handle any job, from single drop wiring for small offices to the design, testing and
deployment of complex systems for government, private corporations or telecom giants.
Company Goals and Objectives
ATS Telecom will pursue several objectives that will allow us to quickly gain market penetration
and ensure long term growth. Our objectives are to;
1. Offer a high value, high quality product, coupled with a strong value proposition. Our
value proposition is aimed at commercial accounts, telecom providers and local
government who are dissatisfied with escalating pricing, poor and inadequate service
from ATS competitors.
2. Emphasize the value of improved emerging technologies, enhanced services all while
giving our customers billing options that fit their budget.
3. As part of our goal to ensure customer retention and loyalty, ATS customers will go
through a post-sale briefing in which they will understand the tremendous value received
from ATS. A post-sale brief includes giving the customer a written price guarantee and
warranty‟.
In order to achieve its‟ goals, ATS' realizes that success hinges on being able to articulate
the company value statement which distinguishes ATS from its‟ competitors. The
uniqueness of ATS is that we are able to; identify emerging trends and integrate them into
our marketing strategy, respond quickly to technology changes/be there early, provide
unmatched customer service, invest time and money into guerilla marketing and sales,
remain profitable, and stay ahead of the "technology curve."
“Our mission at Absolute Telecom Solutions is to; get the job done right the first time, and
ensure that it’s profitable to both the client and ATS.’ – Brian A. Fuller, President

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Business Philosophy
At Absolute Telecom Solutions we don't sacrifice quality for price
(even if we have to miss the sale as a result). We stand behind our
products and services with old fashioned customer service and
ethical business practices.
Market Potential
The market potential is huge for ATS Telecommunications Solution's products, evidenced by
what appears to be the unstoppable growth of the telecom industry is quite promising. Currently,
the telecom industry is the strongest growth industry and is responsible for huge gains in the
capital markets.
Broadband Internet service is forecasted to achieve record penetration.
Within three years it is expected that 85% of the population will have access to some sort of
broadband connection with 60% of that group subscribing.
ATS will target two market segments.
1. The first is Tier 2 telecom operators. This segment has an 8%
annual growth rate and 116 million potential customers.
2. The second targeted market segment will be Tier 3 telecom
operators. While the annual growth rate of this segment is less
at 6%, there are more potential customers, 2,011.

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Competitive Advantage
ABOLUTE TELECOM Solutions keeps abreast of emerging computing and network centric
technologies as they relate to providing better, faster and more efficient innovative telecom
solutions. ATS is fully committed to helping clients embrace next-generation system solutions to
replace out-dated legacy system architectures with fully integrated, automated and data-driven
enterprise architectures.
We proudly offer high quality ISO/TL-9000 compliant telecommunications services to
government, OEMS‟s, and carriers both domestic and
OCONUS.
For a comprehensive definition of the model for
customer excellence, ATS's plan includes:
I. Develop long-term relationships with our
customers.
II. Avoid clients who do not have long-term
potential.
III. Do whatever it takes to please the customer.
IV. Create an unmatched value proposition of
best total solution for our clients.

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Quality Assurance
Utilizing SIX SIGMA® quality assurance principles and DMAIC assessment tools, ATS
measures success strictly in terms of customer satisfaction. .
The Six Sigma methodology follows the DMAIC principle of problem solving. The acronym is
taken from the first letters for each phase: Define, Measure, Analyze, Improve, and Control. The
DMAIC methodology provides a structure for logic progression through a problem solving
activity.
The ATS Solutions project management philosophy supports a paradigm shift towards „complete
life cycle management‟ or “cradle-to-grave” relationships. This simply means that we see project
as much more than a Scope of Work, but as a long-term partnership in which our contributions
play a significant role.

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IV. Products and Services
Core Competencies
 Telecom Network Engineering
 Project Management / PMO
 Telecom Network Design and
Re-engineering & Deployment
 Installation of Fiber Rings (OC3,
OC12, OC48)
 SmartRing, SmartPath and Sonet
 Digital Loop Carrier Plant
 Cable Wire Installation (Coaxial,
Fiber Optic, Cat5E, Cat6)
 Fiber / Cable Testing & Certification
 Cable/DSL/ADSL Broadband
Network Installation
 Qualified Network Engineers,
Maintenance Crews and Installers
ABSOLUTE Telecom Solutions specializes in the design,
installation, repair and certification of voice and data
hardwire cable networks for the following applications;
• Professional Office / Warehouse
• Mall /Retail Outlet
• Condominium Structures
• Residential Communities
• Government Facilities
Types of Cable
 Cat 3 Cable
 Cat 5E Cable
 Cat 6 Cable
 Cat 7 Cable
 Coaxial Cable
 Fiber Optic
Our aim is to provide the most cost effective, long term
solutions for our clients‟ needs. Whether the project involves
the design and installation of networks requiring; fiber rings
(OC3, OC12, OC48) SmartRing, SmartPath and Sonet;
Digital Loop Carrier plant (SLC96, SLC5, FUJITSU
SCL2000) and NGDLC (Litespan, DISC*S), we have a
successful track record of performance in these areas.

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Technical Specifications
All installations are completed by Absolute Telecommunications Solutions personnel who are
fully trained and accredited. All work is carried out in accordance
with current regulations and BICSI standards.
Every installation is completed with full test documentation for
Category 5e/6 and is offered complete with a 15 year warranty.
Outlet layout plans and numbering systems are also available to
ensure that additions and alterations can be carried out effectively.
 Full network design service
 Category 5 enhanced and Category 6
 Fibre-optic installations and testing
 Wireless solutions
 Voice & data network integration
 Fully qualified technicians
 Minimal disruption to your business
 Project management for real peace of mind
 Tested and Certified
 15 year warranty on all installations
CableTestingCertification
Testing and Certification are the most important steps in any cable installation. Because today‟s
Fast Ethernet transmission speeds "push the envelope" of any cabling system, it is critical that all
components be thoroughly tested. Plugging the network equipment together and verifying that it
"works" is not enough. Certification is especially important to prevent expensive upgrades to
your cabling system when upgrading to faster networking technologies in the future.
Cable Certification Reports
Category 5E and Category 6 certification requires special test equipment called scanners. Every
cable and connector that we install is scanned and a printed report is provided verifying
compliance to the Category 5 and Category 6 standards. Accept no less in your
network cabling installations. ATS provides cable installation, testing and
certification services designed to meet the highest performance standards.
Installation of these components is performed in accordance with the recognized
standard TIA 568-A (Telecommunications Industry Association).

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V. Marketing Plan
The ten-year outlook in the telecommunication cable and wire service industry is excellent. According to
an August 2009 article entitled, "Communication and Energy Wire and Cable Manufacturing Industry in
the U.S. and its Foreign Trade [2009 Edition]" published by Supplier Relations US, LLC's new report the
industry is experiencing double-digit growth with profitability and revenue up 18.18% among key firms.
There are a number of trends that are driving this growing industry. The most significant ones are rapidly
expanding networks, and technological advances. New services and applications
such as advanced messaging, data and video transmission, location technology, and
remote monitoring are in the early stages of what most analysts predict will be a
period of explosive growth.
Research has shown that up to 50% of all network problems are related to
network cabling, but only 2% of network investments are allocated for data
cabling. A cabling system should be a long-term investment, so be sure that it is
properly designed to avoid future network problems.
ATS has identified at least four marketing strategies that must be implemented to penetrate the market
successfully and generate sales. These efforts include:
1) Profitability, product simplification and target marketing; ATS will evaluate all projects
on a case-by-case basis to assess the complexity of the Scope of Work and its‟ profitability.
In order to ensure profitability ATS will increase prices, add enhancements, reduce cost, or
all of the above.
2) Continuous reduction of overhead; ATS will on a consistent basis evaluate insurance
needs, its‟ reliance on outside consultants and service providers, and cut back on unnecessary
equipment or supplies.
3) Leverage our relationships with existing strategic partners and constantly acquire new
partners; the 80/20 rule in business tells us that 80% of our customers will come from 20%
of our existing customers. Therefore, ATS must network with established firms and probe for
opportunities to serve their clientele.
4) Create and maintain the highest level of customer service.

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Marketing & Sales Strategy
Our strategy continues to be refined and improved and initially includes: Location and
identification of regional and federal contracting opportunities. Developing partnerships with
Prime contractors and established telecom firms; (LECs/CLECs, IXOs, cable television services
providers and corporations).
There are over twenty (20) telecom industry associations and networking groups in which ATS
will join. The objective being to participate in round-table discussion, network and develop a
pipeline of prospective clientele. These efforts require little to no financial cash outlay.
Within ATS's stated primary and secondary markets, we have developed a “Stepped Target
Market Strategy." This strategy is based on two key elements:
a) Telecom operators have a strong desire to purchase from a vendor with installations
similar to their own, and
b) Larger vendors are moving upscale to larger operators as they gain more experience
and as IT resources continue to become scarce. The primary market of this type of
vendors is Tier 1 operators.
ATS‟s first installation base will consist primarily of telecom firms offering broadband wireless
services directly to the end-user or corporations with their own VPN. Our goal is to leverage the
experience, resources and contacts of our partners to penetrate other „sleeper „accounts, network
opportunities and secondary markets.
Our business objectives will be accomplished through the successful implementation of our 961
Plan. This refers a tactical sales and marketing strategy covering a ninety (90 day), six (6) month
and one (1) year period beginning in December of 2009. {See Marketing Plan}
ATS management has established a first year earnings goal of $2.5 million. By second year and
thereafter ATS should realize a five (5) percent annual growth in sales. Our sales and marketing
strategy will directly contribute to our success in this regard. It should also be understood that
ATS purchases high quality materials at outstanding wholesale prices, our personnel are not
salaried but are paid „consultancy fees‟ based on revenue generated from each project, in
addition, we have very low overhead. These unique factors help us realize a minimum 32% gross
profit margin.

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Sales Plan
Absolute Telecommunications has a tactical sales and
marketing strategy covering the actual tasks and work to
be performed during the first ninety (90 days), six (6)
months and one (1) year period beginning of launching
our sales campaign to begin November of 2009.
During this timeframe the following tasks will be
accomplished:
(1) Recruitment and training of ten independent agents with relevant experience in
telecommunications data network sales. (Training period of 5 days)
(2) Articulation of quantitative and qualitative benchmarks as they relate to
prospecting, making telephone sales presentations and premise visit and effecting
closure. (Weeks 2 through 4). During this period sales agents will perform daily
sales calls as a team. Sales reports will be submitted to a team leader by Monday
morning 8am of each week. This is to effectively assess, evaluate and monitor
sales activity.
(3) City, state and federal government contracting opportunities are being
aggressively pursued. (90 to 120 day window). This includes the work of
physically locating, identifying and responding to – RFPs, bids and proposals.

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Promotion Strategy
One of the key responsibilities of marketing is lead generation. The following methods are used
for lead generation:
 Advertising in Trade Journals
 Trade Shows and Conferences
 Telemarketing
 User Group Direct Mailing

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Pricing
DESCRIPTION FEE
Hourly Rate $ 95.00
Two Port Mail – Including Auto Attendant 299.00
Four Port Mail – Including Auto Attendant 399.00
Six Port Mail – Including Auto Attendant 499.00
Control Unit - Stand Alone 99.00
Control Unit – Small 199.00
Control Unit - Medium 299.00
Paging Control Unit 62.50
Message On Hold 47.50
Reporter 95.00
Reuse Wire Run – Including Station 127.50
Reuse Wire Run – Including Doorphone 127.50
Reuse Wire Run – Including Speakers 127.50
Reuse Wire Run – Including Horns 127.50
Standard Wire Run – Including Station 175.00
Standard Wire Run – Including Doorphone 175.00
Standard Wire Run – Including Speakers 175.00
Standard Wire Run – Including Horns 175.00
Wire Plus – Including Station 247.00
Wire Plus – Including Door-phone 247.00
Wire Plus – Including Speakers 247.00
Wire Plus – Including Horns 247.00
Stand Alone Auto Attendant 95.00
Wire Run – Cat 5E = < 150‟ 147.50
Wire Run - Cat 6 = < 150‟ 225.50
Standard Station 55.00
Reception Station 75.00
All fees are inclusive of parts and labor
Equipment costs do not include consultancy srvcs
Regional fees possible on an as needed basis
PROFESSIONAL SERVICE FEES
DESCRIPTION FEE
Standard Hourly Rate (8am – 4pm) $ 95.00
Premium Hourly Rate (4pm – 8am) weekends 142.50
Holiday Hourly Rate 190.00
Premise Visit 47.50
Out-of-State (or 300+ miles from base office) ADD 25%
Travel fee where applicable quoted in advance
Regional fees possible on an as needed basis

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Payment Terms
 Point-of-Sale (Major credit card / business check)
 15 to 30 day – Credit/ Purchase Order Receivables
 45 day – Credit / Purchase Order Receivables
Extended Pricing
ATS offers two (2) customer service packages to meet the needs of various operator
requirements:
 Extended 24/7 Customer Service
 24x7 Technical Support Desk
 Problem Solving
 Maintenance Releases
 On-site Support
 Proactive Operational Visits
 Software Upgrades

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Contact
ABSOLUTE Telecommunications Solutions, LLC
1200 John Barrow Road Suite #322
Little Rock, AK 72205
Telephone (501) 954- 9069
Fax (501) 954-9079
E-Mail: brianafuller@comcast.net
Website: www.absolutetelecomsolutions.com

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