Business Plan-001

Business Plan-001

• 1.
  BUSINESS PLAN K EY S T O A S U C C E S S F U L H O T E L S A L E S P L A N P R E PA R E D B Y: A S S E M A N W A R
• 3.
  REVENUE GOALS Increase Rateof Growth Build Market Share Enter New Markets Increase Sales from Existing Customers
• 4.
  An aggressive revenueobjective is to not only increase sales but increase them at a greater rate each year. Being able to achieve this objective is an indication that the marketing strategies implemented by the company are successful. customers are aware of the company’s products and services, and the conversion rate of customer prospects to paying customers is on the rise. If revenues increased 5 percent in the previous year, for example, the revenue objective for the upcoming year could be 8 percent sales growth. INCREASE RATE OF GROWTH
• 6.
  BUILD MARKET SHARE Themarket for companies products and services can be compared to a pie. In a growing market the size of the overall pie increases each year the total potential revenue for the companies in the market is larger. Building market share means that company share of this revenue pie gets larger each year. Achieving this objective indicates that the strategies are effective in beating out the competition.
• 8.
  ENTER NEW MARKETS Enteringnew markets helps further revenue growth objectives, because the total number of customers available to your company will increase. Adding distribution channels allows to reach new markets as well. offers products to the retail market through distributors can also market these products directly to consumers through the company website.
• 10.
  INCREASE SALES FROMEXISTING CUSTOMERS Satisfied customers who continue to do business, because they will be willing to purchase new products and services what we offer that also meet their needs. Positive brand image, reputation for quality and excellent customer service will drive sales of products and services.
• 12.
  COMPETITIVE ANALYSIS Know yourcompetition inside and out. What is the condition of their product? Who are their top accounts? What rates are they charging, and what is their volume? - See more. What are their strengths and weaknesses? How is their staffing and service? Know the answers to these questions and you will be in a good position.
• 13.
  CURRENT ACCOUNTS We shouldknow what your property’s strengths, weaknesses, opportunities and threats are. We must be sure that to know who is staying with us and at what rate. Know who the decision makers for your clients are and have a plan to make sure that we are on top of every account and every decision maker within that account.
• 14.
  TOP TARGET ACCOUNTS Howare we going to do what we want to steal from our competitive set? Use the development of our sales plan to know how we are on top target accounts are. what they are paying and how we intend to get that particular account. We should have top target accounts when we make a sales plan. We don’t waste our valuable sales time.
• 15.
  PLAN FOR EACHTARGET SEGMENT If one of our goals is to increase business, we should have several tactics that will help you do that. - Analyze the Marketplace - Re-Evaluate our Products or Services - Examine Your Prices - Review Your Distribution - Test your Marketing Communications We will need to be sure that our pricing strategy and the training of all team member.
• 16.
  MEASURABLE GOALS Know whatperformance you need to hit by day of week and season of the year, and don’t forget that RevPAR (Revenue per available room) is the combination of rate and occupancy. We need to know how our plan on adjusting that mix while keeping on mind our hotel’s condition, staffing levels and a realistic assessment of what the price value of your property is.