BUSINESS TO BUSINESS MARKETING.pptx

BUSINESS TO BUSINESS MARKETING.pptx

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  BUSINESS TO BUSINESSMARKETING Topic: Business Marketing for Global Markets Students:1) Sagar Chavan | ZB21016 2) Hrishiklesh Chaughule | ZB21017 Div: Zibacar A
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  Business Marketing • Introduction •Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. It is a way to promote business and improve profit too. • Business marketing is also known as industrial marketing or business-to-business (B2B) marketing. Business-to-government marketing, while still classified within the B2B discipline due to the sharing of dynamics, does differ slightly.
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  Global Markets • Aglobal market is an exchange for goods or services that spans national boundaries to encompass the entire world or nearly the entire world.
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  Global marketing • Globalmarketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives".
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  Business marketing forglobal markets Strategies for marketing: A global marketing strategy (GMS) is a strategy that encompasses countries from several different regions in the world and aims at coordinating a company's marketing efforts in markets in these countries. Global segmentation: • The firms most likely to engage in GMS are those present in global markets. Global markets are those where customer needs, wants, and preferences are quite similar across the globe. Typical product categories are technology products, including consumer electronics, cameras and computers, branded luxury products, and also apparel, personal care, and entertainment categories where, for certain segments, globally standardized products are desired by all.
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  • The globalmarketing mix: • Global products and services: Standardization of the product or service is usually a major feature of a global marketing mix. “Product Standardization” means uniformity of product or service features, design, and styling. • Global brands: • Keeping the same brand name everywhere has become the signature feature of a global marketer, and “global branding” has become an obsession among many multinationals.
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  ADVANTAGES
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  Language Foreign Exchange Politics Trade barriers Culture Challenges for Globalmarketing
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  Thank You