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Business Womens Forum
This document discusses using social media, including Facebook, Twitter, YouTube, blogs and mobile apps, for business purposes. It provides examples of how real estate agents can create pages and profiles, post content, advertise and interact with clients on these platforms. The key benefits mentioned are better traffic, search engine optimization, interacting with customers and building loyalty in a fun, empowering and low-cost way.
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Business Womens Forum
- 1. Social Media inBusiness FREE stuff that works! with Charlie Gunningham
- 2. My Mission“ puttingmedia power back in our clients’ hands ”
- 3. Social Media inBusiness1. Facebook, Twitter & Youtube(& others…)2. Blogging3. Mobiles & ‘Apps’- what are the stats? should you do it? - how do you do it? what not to do?- examples? Q+A…
- 4. I’m lucky, I’veseen the future!… and it’s good news!
- 5. ”“Beware the patientwho has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them”
- 6. Power that isSOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)
- 7. SOCIAL MEDIA –defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …
- 8. Mark Zuckerberg, Founder,Facebook
- 9. Biz Stone, Founder,Twitter.com
- 10. Chad Hurley, Cofounder,Youtube.com
- 11. 1994 AgeofSurf1998 Age ofSearchNOW Age ofSocial (media)
- 12. “Markets are conversations”conversationsamong humans sound humannatural, uncontrived, honestpublic switch quicklytell us something! (then we might speak to you)business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com
- 13. SOCIAL MEDIA +Biz = X?- do we need it?- should we?- is it right?
- 14. SOCIAL MEDIA +Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others
- 15. SOCIAL MEDIA inAus _ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ social media/ blogs more pop than personal email 10% of ALL time on Internet = on social media
- 16. Cont…to reach 50mnusers- it took radio 38 yrs, TV 13 yrs, Internet 4 yrs… … it took Facebook9 mths to get 100mn!
- 17. At its mostbasic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER
- 18. Advantages SOCIAL MEDIA-Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
- 19. BLOGS- a “weblog”- leave comments, post- Start your own* go search/read/comment*
- 20. THE RULES…not expensivein $’sBlog often, blog interestingShow yourpassionEncourage staff to blogBe authenticIdeas spreadAllow publicto comment
- 21. BENEFITS? You’re askingthe wrong question, but since you asked…Better Traffic & SEO to your siteFun, empowering for you/staffListen + Learn from your publicGather interesting contentWhat goes around comes around“Markets are conversations”
- 22. Look at blogs,read loads of themIf you had a soap box, what you speak about? Start one today(it’s free – www.blogger.com)How could your media (your website) have a blog?
- 23. Blogs are fantasticfor SEO!
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- 26. Do your ownFACEBOOK Pagefree ‘n’ easy to set upyou’re in control600,000 in Perthmore > 40 than < 20500/day in Perth join
- 27. Set up aFACEBOOK Group/Business Pageinvite people inpublish events, goings oninteractive shop windoweveryone gets to knowwww.facebook.com/yourname
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- 29. Linda Davis, realestate selling agent, Ledyard, CT
- 30. Ledyard, CT communitypage(a landingPage)We could feedIn your listingstoo!
- 31. Linda Davis, Ledyard,CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!
- 32. Post your ownFACEBOOK AdsDirect + targettedSet a budgetEasy to set up, edit, cancel + monitor27mn+ views ($4000)
- 33. FACEBOOK PolicyAddictiveTime WastingHaven’tgot time!You need a policy, and stick to itHave a reason, WIIFT, part of marketing
- 34. TWITTER! (your own+ company)100,000+ in PerthGrowing fastVery easy to update‘micro-blogging’Word out, top of mindTwitter.com/yourname
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- 38. “perth real estate”search on Youtube…
- 39. LINKEDIN.COMFacebook for grownups?ProfessionalsWorth having a profileOnline CV40 million members +
- 40. Lower ad coststargetted,effective marketingRaise Traffic + improved rankingsFun, empowering; learn & interactDrive client loyaltymore sales and profitsMOST powerful when you mix them
- 41. MOBILE_ Last year,it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile
- 42. MOBILE 1. Yoursite on mobile 2. Mobile apps* we already do mobile sites * & offering apps soon
- 43. Sherry Chris, CEO,Better Homes & Gardens Real Estate
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- 48. It’s no longerthe 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant”
- 49. Social Media inBusiness Thank you & Good Luck!- [email protected] 0411 092 669- email me for these slides- facebook.com/aussiehome- twitter.com/aussiehomeMORE?- SEO / Foursquare
- 50. REIWA Property ManagementBreakfast, 16th July 2009 Slide 50
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- 63. Business applications?_ downloadthe app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ work_ ask people for reviews (tips)