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Blackwater Creative is an "un-agency" that prides itself on establishing strong client relationships and providing exceptional service. They consider budgets but prioritize long-term relationships and client satisfaction. Their diverse team supports clients in achieving their goals efficiently. Blackwater operates primarily on a retainer basis to provide ongoing support and spread out costs for clients. They aim to be a true marketing partner rather than just an agency focused on profits.

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BLACKWATER CREATIVE Suite 200, 906 12th Ave SW, Calgary, Alberta, T2R 1K7 info@blackwatercreative.com blackwatercreative.com BlackwaterCreative Blackwateryyc BLACKWATERCREATIVE—WEARETHE‘UN-AGENCY’
WELCOME TO BLACKWATER CREATIVE We are a team of mentally unstable, yet highly creative masterminds. Some may call us crazy but pushing the boundaries is what sets us apart. We take pride in establishing strong relationships with our clients and providing them with exceptional service, high quality work and reliable support. Here at Blackwater, we consider ourselves the “un-agency,” because we like to do things differently. While budgets are important, long-term business relationships and client satisfaction are what really matter to us. We work with clients to understand their goals and needs and recognize that they are also experts in their own domains. We listen (weird right?) to what they want out of a partnership, because hiring Blackwater is working with a partner, not just hiring an agency. We understand the needs you have, regardless of budget. We know that you sometimes have very short deadlines and we have no problem with that. We are known for our ability to produce high quality work with a quick turn around. The method to our madness is having a diverse, well-rounded team with unique strengths. This creates a collective network to support our clients in achieving their goals in an effective and efficient way. We value collaboration over competition and are a crew that truly enjoys working together. Our philosophy is that by allowing every individual, artist or business to utilize their strengths, we maximize the outcomes for both clients and ourselves. We know that with the right creative minds, possibilities are endless. Teamwork makes the dream work. BENTLEY - OUR IN HOUSE SPACE CADET / MASCOT
COMMON BUSINESS MODEL We’ve worked in the big agency world and we know all too well how they operate. Your goals are secondary to budget and agency profitability. While that works great for the agency, it rarely works well for your business. The costs of build- out, leasing, legal services, accounting and staffing needs are just a portion of the headache that can come with starting a new business. Most agencies are equipped to provide you with a pretty package of branding materials for launch. However, their commitment to you usually ends there, leaving you with just the initial set of materials and a hefty invoice but no support to create new materials or support tools. OUR BUSINESS MODEL ON BOARDING Cash flow is the lifeblood of any business; we get that. But at Blackwater we don’t believe that the above model is a fair way to do business. Instead, our business model is built on long-term relationships and primarily functions on a retainer basis. This means we are able to front load the bulk of those key launch materials while spreading out your cash flow over a longer period of time. After you launch, we’re still right there. CONTINUED SUPPORT We prefer to say yes, and we deliver. Need to redo the menu? No problem. Need more online materials? No problem. Need to tweak the art direction? No problem. Happy with current materials but would like to brainstorm some new ideas? We’re happy to help. PARTNERSHIP At Blackwater we are not as concerned with your budget as we are with your needs. Our partnership-based relationship pushes us to bring you quality tools that help you meet your goals. Blackwater is an all-in-one, in-house marketing team. This means we’ve got all your design, web development, strategist and media buyer skill sets under one roof, eliminating excess outsourcing that can often rack up budgets and extend deadlines. Blackwater is a people business and as we’ve grown, we’ve continued to add skilled team members that fit, not only our culture, but our clients as well. Now we’ve grown to the point where we have all the tools at your disposal… and we’re ready to hustle. WHAT DOES THIS MEAN TO YOU? For a fraction of the cost and hassles of an “agency,” you have access to many of the key marketing services you need on an as-needed basis. We deliver quality work, promptly, with your best interest in mind. That’s the Blackwater way. OUR ADVANTAGE OUR BENEFIT A brand is often defined as “a name, term, design, symbol, or any other feature that identifies a seller’s good(s) or service(s) as distinct from those of other sellers.” Blackwater knows that a brand is more than that. A brand lives and evolves in the minds and hearts of potential customers. With the endless number of choices offered to consumers these days, many companies are looking for unique ways to connect with consumers. Your brand helps set you apart from the competition. So think about it, how do you stand out? Do you stand out at all? This is where we come in; to distinguish you from the rest. “A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE, OR COMPANY.” – Marty Newmeier, The Brand Gap Consumers love and trust brands - two small words with a lot of impact. They believe in the inherent superiority of the experience so much, that even in a negative economy, 60% are often or always willing to pay more for it. Creating an identity that resonates with your consumer is vital. This is what we do. We are about creating lasting impressions and brands that people will recognize even when the name is not present. People tend to do business with companies they are familiar with. If your brand is consistent and easy to recognize, it will help people feel more at ease when purchasing your product or service. A memorable brand generates referrals. People love to tell others about the brands they like. People wear, eat and listen to brands and are constantly telling others about the ones they love. On the flip side, you can’t tell someone about a brand you don’t remember. Here at Blackwater we recognize that your brand isn’t only geared towards customers, it is just as important that your brand provides motivation and direction for your staff. A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win and how to meet the organization’s goals. The best branding is built on a strong idea; an idea that you and your staff can hold on to, commit to, and deliver upon. This is where the magic happens for your business and the consumers. WE ARE THE ‘UN-AGENCY’
IF YOU DON’T BELIEVE US, HOW ABOUT WHEN THESE SOURCES SAY IT? The best branding today is based on a strong idea. The best brands have remarkable creativity in advertising to help them break through people’s wall of indifference to create brand heat and product lust. – Forbes Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. – Sir Richard Branson, CEO Virgin Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place. – New York Times Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that’s most likely when they are sinking in with customers. – AllBusiness.com A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. – Scott Bedbury – Nike, Starbucks
SERVICES Blackwater Creative is your in-house marketing team. Whether you’re looking for online assets or more traditional media outlets, we’re equipped and ready to create visually stunning campaigns to get your brand where it needs to be. With a plethora of design, web, strategic and creative tools at our fingertips, we have the knowledge and skill sets to not only brainstorm custom concepts for your company, but effectively execute them as well. With partnerships in print media publications, ticketing platforms and promoters, we are also able use our network to make sure your brand gets noticed. BLACKWATER CREATIVE STRATEGIC PLANNING MEDIA SERVICES ACCOUNT SERVICING ROAD MAP CREATIVE SERVICES DIGITAL MARKETING SERVICES EVENTS, SPONSORSHIP & PROMOTIONS MEDIA BUYING & PLANNING
Public Speaking Forum, Comment, & UGC Spam Press & Public Relations & repetition Higher avg cost to acquire a new customer THE VALUE OF DIGITAL MARKETNG THE ROI OF SOCIAL MEDIA Is social media marketing really effective? Return on investment is a business metric, and within social media, it’s been a contentious topic. More businesses than ever are devoting an increasing amount of resources into social / media marketing. How do you determine whether those efforts are successful? 74% of CMOs believe they’ll tie social media efforts to hard ROI this year 96% of businesses are using social networking for business objectives 76% of marketers are integrating social media into their marketing plans 64% of businesses using social media marketing have been using it for more than 3 years 11% of businesses using social media marketing have been using it for less than a year 9%are starting to look past sales goals & web metrics to identify the benefits of social media marketing efforts MAKING SENSE OF THE IMPRECISE SOCIAL MEDIA MARKETING TODAY 2. Influencers they follow Websites they’ve visited Emails they’ve opened Blog articles they’ve read Products they’ve bought Content they’ve downloaded Venues they’ve checked into Searches they’ve conducted CREATE SOCIAL PROFILES etc... DRIVE SOCIAL ROI4. of small businesses marketing budget is allocated to inbound marketing Inbound marketing leads costs than traditional outbound leads 61% LESS $135 $341 43% avg. cost of inbound marketing lead avg. cost of traditional lead ATTRACT MORE LEADS1. of businesses who blog once per week generate customers via their blog 77% 51% 50% Content search leads close than traditional leads 8X MORE of marketers say Facebook is the most effective social sharing tool for B2C marketing of marketers say Linkedin is effective in B2B marketing more clicks come from emails that have been tailored to specific audiences through segmentation 66% INCREASE IN EMPLOYEE ENGAGEMENT INCREASE IN SALES PRODUCTIVITY INCREASE IN SALES REVENUES IMPROVEMENT IN FINDING INFORMATION & EXPERTISE QUICKLY SOCIAL COLLAB. BENEFITS3.
Maps | Business View A premium quality, 360° virtual tour of your business powered by Street View technology It’s simple, fast and affordable Invite customers inside to experience your businesses ambiance and decor with familiar Street View navigation Add premium imagery to your presence in Google Search results, Google Maps and Google+ Customers can Google Maps Business View on their computers, smart-phones or tablets Contact mike@blackwatercreative.com for more information or to book your shoot today! Why get Business View? ROOSEVELT FOOD & DRINK BENSONHURST PIZZA CO. Street Team In house printing & distribution BE SEEN STREET TEAM WWW.BESEENSTREETTEAM.CA 403.383.3979 Be Seen Street Team is Calgary’s inaugural poster printing and distribution service. The name says it all; we are about getting your promotional materials noticed right on the busy streets of Calgary. We work with Calgary’s premier clubs, restaurants, special events and promoters and pride ourselves on our ability to get your posters printed and distributed fast, hassle-free, at an affordable rate. We also offer other print materials such as handbills, business cards and custom tickets. Get noticed with the Be Seen Street Team.
THE TEAM AVERY LEE PROJECT LEAD ALANNAH POHRAN DESIGNER JAS KULLAR CONTROLLER SHAYLON HABERMAN WEB DEVELOPMENT BREWSTER PRINT SHOP MANAGER BENTLEY SPACE CADET / MASCOT CHRIS MURPHY DIGITAL MEDIA / PHOTOGRAPHER BRITTANY LEMOINE ACCOUNT MANAGER / EVENTS ALEXANDRA KERGEN ACCOUNT MANAGER MIKE TRUDEAU SENIOR DESIGNER / PHOTOGRAPHER AVI BUTALIA THE BOSS ZAK MCGURK ART DIRECTOR
PORTFOLIO
In the landmark 4th Street Rose building, an anchor of the neighborhood in the ‘80s, Añejo has elevated the Mexican experience to another level. Basing their entire brand around the classic sugar skull, this bold, new restaurant quickly noticed their brand relevancy was not creating a lasting impression with their guests. They needed a stronger brand presence. Subsequently, a new advertising campaign was created while still incorporating the sugar skull from the logo. We took the Añejo sugar skull and overlaid it on the faces of real people in photographs. The effect made their faces look like they had the design of a sugar skull underneath their skin. This concept originally stemmed from Añejo’s tag line: “Tequila, it flows through our veins,” and was a huge hit with patrons. Añejo was able to launch the new campaign through traditional media with great success. Online traffic increased immediately as well as social media engagement. The feedback on the look was nothing short of inspiring. Añejo has continued to redevelop their campaign and bring the new “look” into all touch points of their business. We are proud to remain their agency of choice. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions AÑEJO RESTAURANT January 2013 – Present
I T E Q U I L A ANEJOYYC H A L F Y H O U R 3 - 5 P M D A I LY 1/2 PRICE TEQUILAS & TACOS | $5 MARGARITAS & BEERS LUNCH | HALFY HOUR | DINNER | LATE NIGHT | 200+ TEQUILAS
The Pig & Duke is a small Calgary pub located on the Downtown Beltline. Despite its size, this pub has made a serious impression on the Canadian bar scene, winning titles such as enRoute Magazine’s top 15 bars in Canada, and Food Network’s top 7 burgers in Canada. However, it was not always smooth sailing. Upon opening, the restaurant struggled to attract a wider demographic as the original Pig & Duke branding, tone, artwork and messaging did not appeal to a younger crowd. We were able to create a new brand, incorporating the original concepts, but updating them to a more relevant design. Shortly after the rebrand, the Pig & Duke saw huge increases in sales and a wider range in audiences and bill totals. They attribute a large part of their growth to their new brand direction and continue to work closely with us to develop new brand and art directions for both their current and future establishments. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions THE PIG & DUKE March 2012 – Present
Black Betty ownership noticed their marketing concepts were not consistent across all their materials. The goal for our team was to establish a solid art direction while maintaining their current brand. We have been able to re-align their artwork and marketing materials to a level of consistency that has helped to solidify their identity while staying true to their brand definition. Since then, Black Betty has seen an increase in online and corporate bookings as well as traffic during their Friday and Saturday night events. The new design also highlighted key menu items, leading to a strong increase in sales. Black Betty continues to be a client, and we always look forward to working with them. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services BLACK BETTY July 2013 – Present
Moti Mahal has been a staple in Calgary, boasting some of the best Indian food in the city. They have a great reputation as far as food quality and service are concerned, but wanted their branding to be stronger and more memorable; just like their dishes. We came up with an eye catching and striking campaign with the objective to leave any patron breathless. We redid their art direction and menus and as a result received amazing feedback from owners, staff and customers. | Strategic Planning | Account Servicing | Creative Services MOTI MAHAL August 2013 – Present
Hapa Izakaya is a modern Japanese dining experience with locations in Vancouver, Toronto and most recently, Calgary. Hapa launched in Vancouver in 2003, setting a high standard for the host contenders that followed. With significant recognition already, Hapa Calgary felt their brand and art direction didn’t match the quality of food and ambiance in their restaurant. They wanted something edgy and upscale. Respectively, we went with a brand new art direction, fusing iconic Japanese imagery with an edgy, modern twist sure to catch the eye of any passers by. From rebranding, to new menu design, we have brought together a new artistic direction that is visually stunning. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions HAPA IZAKAYA September 2014 – Present
When we started working with 80th & Ivy, they had already established their brand, however, the typography used in their logo and storefront sign did not display the name clearly. In order to bring clarity to their brand they needed to tie the name to the art direction. We came up with the concept of integrating the ivy consistently throughout their marketing campaign and promotional materials so people would recognize the signature look and title. We enjoy our continued work with them and keep on keeping on. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions 80TH & IVY January 2014 – Present
Roosevelt had already been open a few months before we started working with them. Shortly after their launch, they realized their brand wasn’t cohesive with their promotional materials. They were having an identity crisis. We took Roosevelt’s concept and polished their branding and art direction in aims to move the brand collectively forward. As part of Group 933 Roosevelt’s individual brand identity remained the focus. We have worked with Group 933 on brand consistency, marketing materials, menu design and print assets. Roosevelt remains one of our clients today, and we love working with them. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions ROOSEVELT January 2014 – Present
When we started working with 1410, they already had a well established brand and were already considered a staple on 17th Avenue. 1410 reached out to us because they needed a more consistent art direction and wanted to make their image and marketing materials congruent. Since the beginning projects with 1410 and subsequently, 1600, we have cultivated the World Bier Haus concept while continuing to grow the brand in new directions. We continue to work with the World Bier Haus brand today, and look forward to assisting them with future campaigns. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions WORLD BIER HAUS January 2014 – Present
Since we were already working for Añejo, the owners brought us in to rebrand and create a more modernized image for The Living Room. We recreated their logo, updated their interior photos, launched a new website and designed new menus. In order to create consistency between their image and marketing materials we established a simple yet sophisticated concept that transitioned through all of their materials updating their brand as a whole. We went for a contemporary interactive vibe and they continue to incorporate it today. We continue to work with them on all their marketing needs. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services THE LIVING ROOM January 2013 – Present
The owners of Bensonhurst came to us with a distinct name and concept in mind. We worked with them to create an art direction and bring their vision to life. They aimed to become the first authentic New York pizza company in Calgary, naming their restaurant after the Brooklyn neighbourhood in N.Y. and designing their interior to resemble gritty N.Y. cityscapes. The challenge with this one was for us to interpret and accurately execute the owner’s clear vision. Blackwater played a key role in creating branding, art direction, menus, promotional materials and uniforms for staff, keeping all materials consistent with the New York, east coast vibe. We continue to work with Bensonhurst today and remain their agency of choice. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions BENSONHURST PIZZA CO. July 2013 – Present
Vagabond Ownership group needed a brand before they raised their capital. They had their name and idea, but they needed graphic elements to help illustrate their concept. The theme chosen was inspired by World War II and the heroes that fought for us. They wanted to make sure that an attitude was portrayed through this brand and artwork, while remaining relevant to a wide demographic. Using inspiration from World War II, we proposed a brand that brought about a sense of revolution. Through this concept we were able to stay true to the general theme, while introducing a more “street” aspect. We used illustration, layers of colour and distress to encapsulate the brand messaging into one cohesive unit. Initial response to the branding and artwork was very strong and complimented. Opening in the summer of 2013 they had a great response with stampede traffic, and in the winter months the hockey season brought a large response to their establishment. The venue continues to develop and we continue to work with Vagabond today. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions VAGABOND January 2013 – Present SOLIDSTATETRANSMISSIONSI N D I E . R O C K . C L A S S I C S
The owners of Paros Souvla grew up in a Greek family that owned a successful Greek restaurant where they worked and learned all the ins and outs of Greek cooking and the industry. So it’s no surprise that when they were ready to branch out on their own they knew exactly the type of restaurant they wanted to create and we were ready to help them bring that dream to life. With the aim to open a high-end, fast food, Greek eatery, Paros needed everything from logos, signage and menu boards to social media assets, a website and swag. Through getting to know the owners, their heritage and their passion, as well as checking out their funky new space, we were able to create a brand with an eye-catching modern look that still reiterates Greek authenticity. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services PAROS SOUVLA July 2013 – Present
The Beltliner, named for the old streetcar that ran down 12th ave in the early part of the last century, is a modern and casual interpretation of the classic diner. There was a distinct vision and feel to the room, clean and crisp with very detailed elements representing historic Calgary and the Route 5 of the Beltliner. They came to us with a mission of having everything ready for their grand opening. They had a logo already in hand, but nothing else already created was quite up to their standards. Keeping with the diner vibe, we incorporated all the details into the art direction focusing on the historical detailing. We created all print and digital materials, in-store signage, window decals, website, and labels for their hand crafted hot sauce and custom coffee blend. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions THE BELTLINER July 2013 – Present HEALTH NUTS WARM STEEL CUT OATMEAL . . . . . . . . . . 7 Dried goji, raisins, toasted walnuts, seasonal fruit HOUSE-MADE GRANOLA & YOGURT . . . 13 Rolled oats, almonds, pumpkin seed, sesame, pine nuts, raisins, apricot, Greek yogurt & honey FRUIT SALAD . . . . . . . . . . . . . . . . . . . . . . 7 Seasonal TO START WAKE & BAKE . . . . . . . . . . . . . . . . . . . . . . . . . 9 House made pastries with cultured butter and preserves. (Add Schmaltz $2) RICOTTA & HONEY . . . . . . . . . . . . . . . . . 13 Served with baguette PRETZEL BITES . . . . . . . . . . . . . . . . . . . . . . . 7 With coddled egg and spicy mustard FRIED PICKLES . . . . . . . . . . . . . . . . . . . . . 10 Gherkins, cornichons, aioli trio MOLDED YOLKS & CAVIAR . . . . . . . . . . . . . 11 Canadian sturgeon caviar, caraway crackers, Maldon GRIDDLE CLASSIC BUTTERMILK WAFFLES . . . . . . . . 9 NUTELLA & CHANTILLY CREAM WAFFLES 10 PB & J PANCAKES . . . . . . . . . . . . . . . . . . . 10 Pistachio butter and fig jam CRÈME BRÛLÉE FRENCH TOAST . . . . . . . 10 BAKED CHOCOLATE MILK FRENCH TOAST . . . . . . . . . . . . . . . . . . . . . . 11 (served with choice of fries, green salad, tomato soup or chicken noodle soup) Special BLUE PLATE An ever changing daily feature, ask your server for details. EGGS CLASSIC 2 x 2 x 2 . . . . . . . . . . . . . . . . . . . . . 9 2 eggs, 2 bacon (or sausage), 2 toast FRITTATA . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Kale, chorizo, red pepper BREAKFAST SANDWICH . . . . . . . . . . . . . . . . 10 Pork belly bacon, smoked meat, fried egg, American cheese, lettuce, butter pickles, tomato STEAK & EGGS . . . . . . . . . . . . . . . . . . . . . . 18 8 oz Rib eye, 3 eggs, hash browns, toast BENEDICTS >> SMOKED PICKEREL . . . . . . . . . . . . . . . . . . . 12 Red onion, cream cheese & caperberries >> MUSHROOM . . . . . . . . . . . . . . . . . . . . . . . 10 Charred leeks, truffle hollandaise & Grana Padano >> SPICY SALAMI . . . . . . . . . . . . . . . . . . . . . . . 11 Caramelized onions & banana peppers   ALL DISHES ARE >>>>>>>>>>>>> CHOCOLATE CHIP PANCAKES BACON & EGGS & TOAST CEREAL Choice of Fruitloops / Rice Crispies / Frosted Flakes MAC N CHEESE BUTTERMILK WAFFLE WITH STRAWBERRIES Kids GLUTEN FREE . VEGETARIAN These items can be prepared gluten free, please request specifically from your server. SEASONAL BERRIES TOAST HANDCUT FRIES                BACON   HASH BROWNS                   2 EGGS (Any style)           CHORIZO   KOLBASA MERGUEZ ODDS & ENDS APPLE PIE SASKATOON BERRY PIE BANANA CREAM PIE LEMON MERINGUE PIE OF THE MONTH (Add a scoop of Fiasco Vanilla Bean Gelato $2) PIE! PIE! PIE! HOUSE SPECIALS THE BIG SALAD . . . . . . . . . . . . . . . . . . . . 13 Butter leaf lettuce, blanched carrots, fresh snap peas, shaved radish, heirloom tomatoes, goat cheese, black sesame, roasted tomato dressing, fried egg BELTLINER BURGER . . . . . . . . . . . . . . . . . . 14 Ground chuck, potato bun, roasted shallot dijon, pickled red onion, American cheddar, lettuce, tomato, fried egg   HANGTOWN FRY . . . . . . . . . . . . . . . . . . . . . 18 Soft scrambled eggs, crisp bacon, deep fried oysters, arugula, crème fraîche, caviar MERGUEZ N EGGS . . . . . . . . . . . . . . . . . 14 Stewed tomatoes, onions & peppers, preserved lemons, merguez sausage and 2 soft poached eggs PORK BELLY BOWL . . . . . . . . . . . . . . . . . . . . 15 Bok choy, mirin, brocolini, ginger, anise, chili oil, sake, fried egg, steamed rice FRIED CHICKEN & WAFFLES . . . . . . . . . . . . 19 Crispy thighs, buttermilk waffles, white gravy LUNCH (AFTER 11AM) VEGGIE BURGER . . . . . . . . . . . . . . . . . . . 13 Black bean patty, lettuce, tomato, aioli EGG SALAD SANDWICH . . . . . . . . . . . . . . . . 12 Celery, onion, radish, dijon, pickle juice REUBEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Montreal style cured & smoked meat, Swiss cheese, Russian dressing GRILLED CHEESE . . . . . . . . . . . . . . . . . . 13 Provolone, aged cheddar, jalapeño cheddar, cheese curds, red onion   TUNA MELT . . . . . . . . . . . . . . . . . . . . . . . . . 16 Albacore rillette, lemon preserve, capers, American cheese, chives SOUPS & SALADS TOMATO SOUP . . . . . . . . . . . . . . . . . . . . . 6 Roasted and stewed Romas, basil oil CHICKEN NOODLE SOUP . . . . . . . . . . . . . . . . 6 Fusilli, carrot, fried chicken skin KALE SALAD . . . . . . . . . . . . . . . . . . . . . . . . 13 Pea shoots, maple dressing, waffle croutons BEET SALAD . . . . . . . . . . . . . . . . . . . . . . . . 12 Tri coloured beets, pecans, dill, goat cheese, sour cream panna cotta From Granite Country Quebec, a syrup that endeavours to carry on the maple sugaring traditions of familal ancestors. Harvested and boiled entirely from a single patch of pristine Appalachian forest, St. Leon is a salute to family and countrymen, the stewards of the mountains and the chamberlains of the woods. St. Leon MAPLE SYRUP OUR SYRUP GAME IS STRONG.... ///////////////////////////////////////////////////////////////////////////////////////////////// OPEN7:30–10PMDAILY $ 4 $ 5 $ 7 Cicerone Bill Bonar has curated a fun, funky and highly poundable list of craft and small batch brews entirely from Western Canada. Enjoy! R O OT B E E R O N TA P $ 3 CLASSIC FOX’S U-BET EGG CREAM . . 3 JIC JAC SODA . . . . . . . . . . . . . . . . . 3 black cherry / lemon lime / blue raspberry / grape MEXICAN COKE . . . . . . . . . . . . . . . . 3 RISE KOMBUCHA . . . . . . . . . . . . . . 3 mint / hibiscus / ginger FRESH SQUEEZED OJ . . . . . . . . . . . 4 VEGGIE SMOOTHIE . . . . . . . . . . . . . 5 Kale, apple, cucumber, ginger, pineapple, yogurt FRUIT SMOOTHIE . . . . . . . . . . . . . . 5 Strawberries, blueberries, banana, pomegranate, yogurt Root Beer Floats GRIZZLY PAW SMALL BATCH DRAFT ROOT BEER & VANILLA BEAN GELATO $ 5 An old time, classic batch, available every Saturday & Sunday Eau Claire Vodka, spices, Serrano, pepperoni THE cure for your hangover. BOTTLES & CANS DRAFT LIGHTER GREAT WESTERN PILSNER . . . . . . . . . . . . . . 5 Saskatoon, SK (355ml ) WILD ROSE ELECTRIC AVENUE LAGER . . . 6 Calgary, AB (341ml ) PADDOCK WOOD CZECH MATE PILSNER . 6 Saskatoon, SK (355ml ) MT. BEGBIE HIGH COUNTRY KOLSCH . . . . 6 Revelstoke, BC (355ml ) HOWE SOUND LAGER . . . . . . . . . . . . . . . . . 6 Squamish, BC (355ml ) DEAD FROG VIENNA LAGER . . . . . . . . . . . . 6 Aldergrove, BC (341ml ) TOOL SHED PEOPLE SKILS CREAM ALE . . 6 Calgary, AB (355ml ) FRUITIER WILD ROSE WRASPBERRY. . . . . . . . . . . . . . 6 Calgary, AB (341ml ) ALLEY KAT MAIN SQUEEZE GRAPEFRUIT . . 7 Edmonton AB (341ml ) YUKON DEADMAN CREEK CRANBERRY WHEAT . . . . . . . . . . . . . . . . . . . $ Whitehorse, YT (341ml ) DARKER BIG ROCK TRADITIONAL . . . . . . . . . . . . . . 6 Calgary, AB (330ml ) PADDOCK WOOD LONDON PORTER . . . . . 6 Saskatoon, SK (355ml ) VILLAGE BLACKSMITH . . . . . . . . . . . . . . . . 6 Calgary, AB (355ml ) PADDOCK WOOD BETE NOIR OATMEAL STOUT. . . . . . . . . . . . . . . . . . 6 Saskatoon, SK (355ml ) TOOL SHED RED RAGE . . . . . . . . . . . . . . . . . 7 Calgary, AB (355ml ) HOPPIER PHILLIPS BOTTLE ROCKET ISA . . . . . . . . . 6 Victoria, BC (355ml ) RUSSEL BLOOD ALLEY BITTER . . . . . . . . . . 6 Vancouver, BC (341ml ) PHILLIPS HOP CIRCLE IPA . . . . . . . . . . . . . 6 Victoria, BC (341ml ) CENTRAL CITY RED RACER IPA . . . . . . . . . 6 Surrey, BC (355ml ) WILD ROSE IPA . . . . . . . . . . . . . . . . . . . . . . . . 7 Calgary, AB (341ml ) LAST BEST SHOW PONY . . . . . . . . . . . . . . . 6 Calgary, AB (500ml ) ROUTE 5 DRIP . . . . . . . . . . . . . . . . . 250 AMERICANO. . . . . . . . . . . . . . . . . . . 325 AMERICANO MISTO. . . . . . . . . . . . . 375 CHAI LATTE . . . . . . . . . . . . . . . . . . . 375 CAPPUCCINO/LATTE . . . . . . . . . . . . . 4 VANILLA LATTE . . . . . . . . . . . . . . . . 425 MOCHA. . . . . . . . . . . . . . . . . . . . . . . 425 LOOSE LEAF TEA . . . . . . . . . . . . . . . 325 mint / green / black / red rooibos HOT CHOCOLATE . . . . . . . . . . . . . . 375 *SOY OPTION 50¢ *ALL COFFEE DRINKS 2 SHOTS D RIN K S COFFEELAND House Made GREEN TOMATILLO BLOODY MARY BRUNCH Punch Beer List BELTLINER ///////////////////////////////////////////////////////////////////////////////////////////////// EXECUTIVE CHEF SHAWN GREENWOOD | SOUS CHEF PASCAL LEROY THEBELTLINER | WWW.BELTLINER.COM $ 9 $ 6
The Roadhouse has been around for over 12 years now and through the years have noticed fluctuations in their clientele. Respectively, they aimed to elevate their image and branding to attract a wider demographic. The goal of our team was to produce a new art direction that would appeal to the broad demographic they were targeting. In order to generate a strong brand presence, we composed a new marketing campaign with a simple and sultry vibe, setting them apart from an overloaded print campaign. Roadhouse has decided to close their doors and redesign their establishment and brand by working closely with our creative team. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services THE ROADHOUSE November 2014 – Present
The owner of Bespoke reached out to us with a simple idea in mind: to create a world-class nightclub experience in Calgary. Right from the get-go we began development by taking his vision and putting a face to the name. We visualized and executed a recognizable brand, impressionable art direction and all corresponding promotional assets and materials. We were involved in branding, print and online materials, stationary packages, events and photography. Bespoke is still one of our current clients and we can’t wait to work with them on future projects. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions BESPOKE July 2013 – Present
Online ticketing has been a particularly lacking experience for promoters, venues, and customers alike. The industry is tainted with high costs, low value and low service options. The founding partners of Zoobis online tickets were in search of an alternative to traditional ticketing platforms. They wanted to develop a high quality option, featuring an effective tool set for small to medium sized venues, promoters and events. The idea came to fruition when the partners at Zoobis set out to make this change and accomplish what very few ticketing companies were willing to do. Currently, Zoobis is one of the largest online ticket providers in Western Canada, with reach across the country and even the United States. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions | Roadmap ZOOBIS July 2011 - Present
Badlands Music Festival is a DJ centered music festival that celebrated its inaugural year during the first week of Stampede 2013. Showcasing headline acts from around the world, the team at Badlands needed to create a compelling brand. Our goal was to design something that could become iconic, and could act as a symbol for years to come…not simply a one-off event poster. Badlands Music Festival aimed to compete with major world music festivals such as Coachella and Lollapalooza. Blackwater played a key role in all aspects overseeing the production, talent and management including: ticketing, staffing, venue, marketing and promotion. Badlands Music Festival ended up selling 50 percent of their tickets within the first few hours of launching. Sales continued to grow with traffic coming from Canada, USA and even as far as South Korea and Denmark. Total attendance over the three days was just over 15,000 and the festival completely sold out by the final day with guests having to be turned away due to capacity. Merchandise sales were very strong, and continued to sell months after the festival ended, still being worn today. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions BADLANDS MUSIC FEST July 2013 / 2014
2013 2013 2013 2014 20142014
Northern Lights had its inaugural year one year prior to onboarding Blackwater Creative. The Northern Lights team felt their brand was not as memorable as they would have liked it to be. The original artwork was simple imagery of the Northern Lights. In order to keep the identity of the brand intact, we simply explored their art direction from a new angle. From there, we incorporated the now iconic space astronaut, integrating aspects of the original concept into the new imagery. This amped up the visual impact to create a lasting impression. They continue to use our art direction in their marketing materials today. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services NORTHERN LIGHTS MUSIC FEST March 2014
Originally Deeptech did not have a clear vision or concept for their design. The original imagery struggled to stand out and make an impression. We wanted to create something that would be unique and eye catching that Deeptech could use to carry out all their materials. We created a new logo and art direction by playing with the word ‘deep’ leading us to explore the ocean, water, and liquid concepts. This is where the concept of the ink in water came alive. Mixing images with the deep movement of liquid force provided the imagery with movement, creating a stunning visual result. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services DEEPTECH MUSIC FEST November 2014
Designed and published by Blackwater Creative, Freq Magazine is Calgary’s premier culture arts and music magazine. It provides readers with the opportunity to have their finger on the pulse of Calgary’s underground scene, exploring the most cutting edge topics, insights and opinions of the season, as well as the latest and best in fashion, culture, music and lifestyle. Freq’s eclectic team of creative writers, editors, account managers and advertisers has—over the past two years—transformed the publication from a 24-page monthly insert into a full- fledged, 50-page, quarterly magazine. Simultaneously, Freq Magazine’s online growth has exploded and is attracting readers from all over the world. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions FREQ MAGAZINE September 2011 - Present
FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 2015 7 MUSIC KINDNESSA L T E R I T Y , V U L N E R A B I L I T Y , A N D P O P M U S I C FEATURE TYCHOW H E R E T H E A U R A L A N D V I S U A L I N T E R S E C T FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 2015 35FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 201534 FEATURE KATIEGREENS E A R C H I N G F O R S T I L L N E S S Green says in hindsight she did have expectations for her trip. One in partic- ular influenced the way she absorbed the harshness and the beauty of the traversed landscape. “I wanted to discover what happens in this moment of stillness, when the world around you is hushed and a new space is presented to you,” said Green. “A space in which you feel a profound connection to your surroundings and sense of self. A feeling I thought I would encounter being secluded in nature. Instead, in my constant search for this stillness, I found struggle, I found moments of disconnect." Green came to the realization early in her search, through changing seasons, rapids, and portage hikes that were days long, that she was embarking on one of her most challenging experiences. Unlike her initial expectations, her latest exhibition, titled In Stillness, captures not just a story of the Peel Watershed and the possible loss of natural diversity if devel- oped. Documented, too, through “visual exploration” are the thoughts and events that took place during Green’s determined search for stillness. “At first, making work about this experience was challenging, because I was still in the midst of processing what that trip meant for myself and how I wanted to create art about it,” said Green. The untouched 68,000 km swath of Yukon landscape where the Peel River meanders is one of the last pristine areas of its kind in North America. But whether this area will remain undeveloped is uncertain. The Yukon government, insistent upon developing eighty percent of the land surrounding the river, have been met with resistance from First Nations and environ- mental groups wishing to see a significant portion of the land free of infrastructure and urban influence. In response to a nationwide call, artist and recent ACAD graduate Katie Green found herself in the company of six other artists canoeing for three weeks on the Peel River. Despite the politics surrounding the watershed and its land use, The Peel Project never had a political agenda. The project, initiated and spurred by videog- rapher and outdoor enthusiast Calder Cheverie, will be used to tell what the program’s website calls a “uniquely Cana- dian story.” Through photos, sculpture, video, photographs and songs, artists aim to broaden awareness, recording a fleeting moment in history, through first hand interpretations. “Many people would ask me prior [to the trip], ‘what do you hope for?’” said Green in an email interview. “What do you think will happen? What do you think it will be like? Quite often, my response would be ‘I have no expectations’.” Creating each piece soon became Green’s release, allowing her to process and find resolution in what she describes as a “ profound experience.” Green says that this project represents the most personal body of work she has ever created. “Over the past few years, my work has focused primarily on man’s connection with nature. This was the first experi- ence I had encountered where I was so submersed in something that has been such a focus for my work. An honest moment for my artistic practice.” When walking the gallery floors, whether you choose to leave without further contemplation of the environmental issues, or not, Green’s final body of work is reve- latory. To the observer, her search for still- ness wasn’t futile, instead, it was a journey leading towards a deeper understanding of her role within nature’s context. “My efforts to be involved in the Peel Project helped me become more aware and assist in enriching my artistic practice,” said Green. “As I share my work with the public I only hope that I can help to create more conversation around this constantly changing topic about human' s relation- ship with nature.” For work by Katie Green go to her site at www.katiegreen.com • BY SHEENA JARDINE-OLADE
DJ Mag Canada approached us and asked us to integrate the existing design standards from their UK publication to create a new look for DJ Mag Canada. We re-worked the logo, following client parameters, then laid out and designed the magazine for print and online publication. After the first few issues, we were able to hand off the design to their in-house team. | Creative Services DJ MAG CANADA November 2012
MOTI MAHAL We were referred to Blackwater Creative by others in the industry when needing new menus and advertising for our restaurant. The team at Blackwater delivered beyond expectations with many new ideas and a quick turnaround time whenever changes needed to be made. The results have been amazing with many positive remarks from many of our guests. Clear and competitive pricing also helped with a small business such as ours. We will continue using and I would recommend Blackwater Creative for others with similar needs. JESSE MANN General Manager M2i DEVELOPMENT CORPORATION How can we ever thank-you enough? Your team went far beyond the regular call of duty. Your caution with some of our requests did not go un noticed and we appreciate you looking out for us. Your creative talent is wildly evident and we feel lucky to have you! Looking forward to a long partnership (If you’re not tired of us yet...)! M2I BLACK BETTY Black Betty and myself have worked with Avi and Blackwater for over a year now. Since my first meeting with Avi, Black Betty as a brand has grown tremendously and thanks to the help of Blackwater, we have created something that people recognize. Avi took time to sit down and really understand our brand and our goals. He has done a great job of channeling that through his team. There has never been a time when him or his team has told us no. He should have! My team and I are constantly doing things last minute and everything always seems to be rushed. Still Blackwater delivers. I highly recommend both Avi and his team. They’re efficient, creative and professional. NATHAN NEWMAN General Manager GROUP 933 HOSPITALITY For the past year we have used Avi and his team over at Blackwater Creative. We have been very pleased as a company in all aspects of his team’s creative content and their ability to help us find brand recognition in our market place. We also love the fact that he and his team constantly make themselves available to communicate face to face and really make it a personal relationship and not just a business relationship. JAIME MANSOUR Operations Leader PIG & DUKE The Pig and Duke has used the services of Blackwater Creative since December 2011. They have helped us with Concept, Web Development, POS Materials and other beneficial services. They are a great Partner. I would highly recommend their team for any Project that needs results. STEPHEN LOWDEN Owner Operator PAROS SOUVLA My name is Louis Tzigalanis and I am signing officer and one of the voting owners at Paros Souvla Inc. We are a modern fast casual restaurant specializing in authentic Greek cuisine. This is our first store for this concept and work began in November 2014. Being a new build there was a lot involved to make this happen for our opening day of April 1st 2014. Avi Butalia from Blackwater was referred to me by a close friend which had used him before. I reached out to Avi over the phone and explained what the scenario was. I knew after our brief conversation that me and my soon to be open business was in good hands. Avi put a detailed plan together for me, and kept it within our budget. He got to work right away and took our deadline into great consideration. Avi and all his wonderful crew members worked with me closely to ensure everything needed was being done to my liking. Whether over email, phone or in the office they were always around when I needed them. From our branding to logos, website to business cards, Avi and the crew were on it. I can make an extensive list for what Blackwater had done for my business specifically, but all I have to say is everything. They took care of everything and anything you could think of when it comes to opening up a new business. Today we still work together, whether it’s updating our website or social media accounts, to getting new work shirts or take out material printed. I am at ease knowing I have them one call away to get the things I don’t always have time for done. Blackwater is an asset to us at Paros Souvla, and will continue to be throughout our time in business and hopefully many new stores. Thank you to everyone at Blackwater from everyone here at Paros. LOUIS TZIGALANIS Owner Operator

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bw_proposal_hospitality

  • 1.
    BLACKWATER CREATIVE Suite 200, 90612th Ave SW, Calgary, Alberta, T2R 1K7 [email protected] blackwatercreative.com BlackwaterCreative Blackwateryyc BLACKWATERCREATIVE—WEARETHE‘UN-AGENCY’
  • 2.
    WELCOME TO BLACKWATERCREATIVE We are a team of mentally unstable, yet highly creative masterminds. Some may call us crazy but pushing the boundaries is what sets us apart. We take pride in establishing strong relationships with our clients and providing them with exceptional service, high quality work and reliable support. Here at Blackwater, we consider ourselves the “un-agency,” because we like to do things differently. While budgets are important, long-term business relationships and client satisfaction are what really matter to us. We work with clients to understand their goals and needs and recognize that they are also experts in their own domains. We listen (weird right?) to what they want out of a partnership, because hiring Blackwater is working with a partner, not just hiring an agency. We understand the needs you have, regardless of budget. We know that you sometimes have very short deadlines and we have no problem with that. We are known for our ability to produce high quality work with a quick turn around. The method to our madness is having a diverse, well-rounded team with unique strengths. This creates a collective network to support our clients in achieving their goals in an effective and efficient way. We value collaboration over competition and are a crew that truly enjoys working together. Our philosophy is that by allowing every individual, artist or business to utilize their strengths, we maximize the outcomes for both clients and ourselves. We know that with the right creative minds, possibilities are endless. Teamwork makes the dream work. BENTLEY - OUR IN HOUSE SPACE CADET / MASCOT
  • 3.
    COMMON BUSINESS MODEL We’veworked in the big agency world and we know all too well how they operate. Your goals are secondary to budget and agency profitability. While that works great for the agency, it rarely works well for your business. The costs of build- out, leasing, legal services, accounting and staffing needs are just a portion of the headache that can come with starting a new business. Most agencies are equipped to provide you with a pretty package of branding materials for launch. However, their commitment to you usually ends there, leaving you with just the initial set of materials and a hefty invoice but no support to create new materials or support tools. OUR BUSINESS MODEL ON BOARDING Cash flow is the lifeblood of any business; we get that. But at Blackwater we don’t believe that the above model is a fair way to do business. Instead, our business model is built on long-term relationships and primarily functions on a retainer basis. This means we are able to front load the bulk of those key launch materials while spreading out your cash flow over a longer period of time. After you launch, we’re still right there. CONTINUED SUPPORT We prefer to say yes, and we deliver. Need to redo the menu? No problem. Need more online materials? No problem. Need to tweak the art direction? No problem. Happy with current materials but would like to brainstorm some new ideas? We’re happy to help. PARTNERSHIP At Blackwater we are not as concerned with your budget as we are with your needs. Our partnership-based relationship pushes us to bring you quality tools that help you meet your goals. Blackwater is an all-in-one, in-house marketing team. This means we’ve got all your design, web development, strategist and media buyer skill sets under one roof, eliminating excess outsourcing that can often rack up budgets and extend deadlines. Blackwater is a people business and as we’ve grown, we’ve continued to add skilled team members that fit, not only our culture, but our clients as well. Now we’ve grown to the point where we have all the tools at your disposal… and we’re ready to hustle. WHAT DOES THIS MEAN TO YOU? For a fraction of the cost and hassles of an “agency,” you have access to many of the key marketing services you need on an as-needed basis. We deliver quality work, promptly, with your best interest in mind. That’s the Blackwater way. OUR ADVANTAGE OUR BENEFIT A brand is often defined as “a name, term, design, symbol, or any other feature that identifies a seller’s good(s) or service(s) as distinct from those of other sellers.” Blackwater knows that a brand is more than that. A brand lives and evolves in the minds and hearts of potential customers. With the endless number of choices offered to consumers these days, many companies are looking for unique ways to connect with consumers. Your brand helps set you apart from the competition. So think about it, how do you stand out? Do you stand out at all? This is where we come in; to distinguish you from the rest. “A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE, OR COMPANY.” – Marty Newmeier, The Brand Gap Consumers love and trust brands - two small words with a lot of impact. They believe in the inherent superiority of the experience so much, that even in a negative economy, 60% are often or always willing to pay more for it. Creating an identity that resonates with your consumer is vital. This is what we do. We are about creating lasting impressions and brands that people will recognize even when the name is not present. People tend to do business with companies they are familiar with. If your brand is consistent and easy to recognize, it will help people feel more at ease when purchasing your product or service. A memorable brand generates referrals. People love to tell others about the brands they like. People wear, eat and listen to brands and are constantly telling others about the ones they love. On the flip side, you can’t tell someone about a brand you don’t remember. Here at Blackwater we recognize that your brand isn’t only geared towards customers, it is just as important that your brand provides motivation and direction for your staff. A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win and how to meet the organization’s goals. The best branding is built on a strong idea; an idea that you and your staff can hold on to, commit to, and deliver upon. This is where the magic happens for your business and the consumers. WE ARE THE ‘UN-AGENCY’
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    IF YOU DON’TBELIEVE US, HOW ABOUT WHEN THESE SOURCES SAY IT? The best branding today is based on a strong idea. The best brands have remarkable creativity in advertising to help them break through people’s wall of indifference to create brand heat and product lust. – Forbes Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. – Sir Richard Branson, CEO Virgin Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place. – New York Times Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that’s most likely when they are sinking in with customers. – AllBusiness.com A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. – Scott Bedbury – Nike, Starbucks
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    SERVICES Blackwater Creative isyour in-house marketing team. Whether you’re looking for online assets or more traditional media outlets, we’re equipped and ready to create visually stunning campaigns to get your brand where it needs to be. With a plethora of design, web, strategic and creative tools at our fingertips, we have the knowledge and skill sets to not only brainstorm custom concepts for your company, but effectively execute them as well. With partnerships in print media publications, ticketing platforms and promoters, we are also able use our network to make sure your brand gets noticed. BLACKWATER CREATIVE STRATEGIC PLANNING MEDIA SERVICES ACCOUNT SERVICING ROAD MAP CREATIVE SERVICES DIGITAL MARKETING SERVICES EVENTS, SPONSORSHIP & PROMOTIONS MEDIA BUYING & PLANNING
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    Public Speaking Forum, Comment,& UGC Spam Press & Public Relations & repetition Higher avg cost to acquire a new customer THE VALUE OF DIGITAL MARKETNG THE ROI OF SOCIAL MEDIA Is social media marketing really effective? Return on investment is a business metric, and within social media, it’s been a contentious topic. More businesses than ever are devoting an increasing amount of resources into social / media marketing. How do you determine whether those efforts are successful? 74% of CMOs believe they’ll tie social media efforts to hard ROI this year 96% of businesses are using social networking for business objectives 76% of marketers are integrating social media into their marketing plans 64% of businesses using social media marketing have been using it for more than 3 years 11% of businesses using social media marketing have been using it for less than a year 9%are starting to look past sales goals & web metrics to identify the benefits of social media marketing efforts MAKING SENSE OF THE IMPRECISE SOCIAL MEDIA MARKETING TODAY 2. Influencers they follow Websites they’ve visited Emails they’ve opened Blog articles they’ve read Products they’ve bought Content they’ve downloaded Venues they’ve checked into Searches they’ve conducted CREATE SOCIAL PROFILES etc... DRIVE SOCIAL ROI4. of small businesses marketing budget is allocated to inbound marketing Inbound marketing leads costs than traditional outbound leads 61% LESS $135 $341 43% avg. cost of inbound marketing lead avg. cost of traditional lead ATTRACT MORE LEADS1. of businesses who blog once per week generate customers via their blog 77% 51% 50% Content search leads close than traditional leads 8X MORE of marketers say Facebook is the most effective social sharing tool for B2C marketing of marketers say Linkedin is effective in B2B marketing more clicks come from emails that have been tailored to specific audiences through segmentation 66% INCREASE IN EMPLOYEE ENGAGEMENT INCREASE IN SALES PRODUCTIVITY INCREASE IN SALES REVENUES IMPROVEMENT IN FINDING INFORMATION & EXPERTISE QUICKLY SOCIAL COLLAB. BENEFITS3.
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    Maps | BusinessView A premium quality, 360° virtual tour of your business powered by Street View technology It’s simple, fast and affordable Invite customers inside to experience your businesses ambiance and decor with familiar Street View navigation Add premium imagery to your presence in Google Search results, Google Maps and Google+ Customers can Google Maps Business View on their computers, smart-phones or tablets Contact [email protected] for more information or to book your shoot today! Why get Business View? ROOSEVELT FOOD & DRINK BENSONHURST PIZZA CO. Street Team In house printing & distribution BE SEEN STREET TEAM WWW.BESEENSTREETTEAM.CA 403.383.3979 Be Seen Street Team is Calgary’s inaugural poster printing and distribution service. The name says it all; we are about getting your promotional materials noticed right on the busy streets of Calgary. We work with Calgary’s premier clubs, restaurants, special events and promoters and pride ourselves on our ability to get your posters printed and distributed fast, hassle-free, at an affordable rate. We also offer other print materials such as handbills, business cards and custom tickets. Get noticed with the Be Seen Street Team.
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    THE TEAM AVERY LEE PROJECTLEAD ALANNAH POHRAN DESIGNER JAS KULLAR CONTROLLER SHAYLON HABERMAN WEB DEVELOPMENT BREWSTER PRINT SHOP MANAGER BENTLEY SPACE CADET / MASCOT CHRIS MURPHY DIGITAL MEDIA / PHOTOGRAPHER BRITTANY LEMOINE ACCOUNT MANAGER / EVENTS ALEXANDRA KERGEN ACCOUNT MANAGER MIKE TRUDEAU SENIOR DESIGNER / PHOTOGRAPHER AVI BUTALIA THE BOSS ZAK MCGURK ART DIRECTOR
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    In the landmark4th Street Rose building, an anchor of the neighborhood in the ‘80s, Añejo has elevated the Mexican experience to another level. Basing their entire brand around the classic sugar skull, this bold, new restaurant quickly noticed their brand relevancy was not creating a lasting impression with their guests. They needed a stronger brand presence. Subsequently, a new advertising campaign was created while still incorporating the sugar skull from the logo. We took the Añejo sugar skull and overlaid it on the faces of real people in photographs. The effect made their faces look like they had the design of a sugar skull underneath their skin. This concept originally stemmed from Añejo’s tag line: “Tequila, it flows through our veins,” and was a huge hit with patrons. Añejo was able to launch the new campaign through traditional media with great success. Online traffic increased immediately as well as social media engagement. The feedback on the look was nothing short of inspiring. Añejo has continued to redevelop their campaign and bring the new “look” into all touch points of their business. We are proud to remain their agency of choice. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions AÑEJO RESTAURANT January 2013 – Present
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    I T EQ U I L A ANEJOYYC H A L F Y H O U R 3 - 5 P M D A I LY 1/2 PRICE TEQUILAS & TACOS | $5 MARGARITAS & BEERS LUNCH | HALFY HOUR | DINNER | LATE NIGHT | 200+ TEQUILAS
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    The Pig &Duke is a small Calgary pub located on the Downtown Beltline. Despite its size, this pub has made a serious impression on the Canadian bar scene, winning titles such as enRoute Magazine’s top 15 bars in Canada, and Food Network’s top 7 burgers in Canada. However, it was not always smooth sailing. Upon opening, the restaurant struggled to attract a wider demographic as the original Pig & Duke branding, tone, artwork and messaging did not appeal to a younger crowd. We were able to create a new brand, incorporating the original concepts, but updating them to a more relevant design. Shortly after the rebrand, the Pig & Duke saw huge increases in sales and a wider range in audiences and bill totals. They attribute a large part of their growth to their new brand direction and continue to work closely with us to develop new brand and art directions for both their current and future establishments. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions THE PIG & DUKE March 2012 – Present
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    Black Betty ownershipnoticed their marketing concepts were not consistent across all their materials. The goal for our team was to establish a solid art direction while maintaining their current brand. We have been able to re-align their artwork and marketing materials to a level of consistency that has helped to solidify their identity while staying true to their brand definition. Since then, Black Betty has seen an increase in online and corporate bookings as well as traffic during their Friday and Saturday night events. The new design also highlighted key menu items, leading to a strong increase in sales. Black Betty continues to be a client, and we always look forward to working with them. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services BLACK BETTY July 2013 – Present
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    Moti Mahal hasbeen a staple in Calgary, boasting some of the best Indian food in the city. They have a great reputation as far as food quality and service are concerned, but wanted their branding to be stronger and more memorable; just like their dishes. We came up with an eye catching and striking campaign with the objective to leave any patron breathless. We redid their art direction and menus and as a result received amazing feedback from owners, staff and customers. | Strategic Planning | Account Servicing | Creative Services MOTI MAHAL August 2013 – Present
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    Hapa Izakaya isa modern Japanese dining experience with locations in Vancouver, Toronto and most recently, Calgary. Hapa launched in Vancouver in 2003, setting a high standard for the host contenders that followed. With significant recognition already, Hapa Calgary felt their brand and art direction didn’t match the quality of food and ambiance in their restaurant. They wanted something edgy and upscale. Respectively, we went with a brand new art direction, fusing iconic Japanese imagery with an edgy, modern twist sure to catch the eye of any passers by. From rebranding, to new menu design, we have brought together a new artistic direction that is visually stunning. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions HAPA IZAKAYA September 2014 – Present
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    When we startedworking with 80th & Ivy, they had already established their brand, however, the typography used in their logo and storefront sign did not display the name clearly. In order to bring clarity to their brand they needed to tie the name to the art direction. We came up with the concept of integrating the ivy consistently throughout their marketing campaign and promotional materials so people would recognize the signature look and title. We enjoy our continued work with them and keep on keeping on. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions 80TH & IVY January 2014 – Present
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    Roosevelt had alreadybeen open a few months before we started working with them. Shortly after their launch, they realized their brand wasn’t cohesive with their promotional materials. They were having an identity crisis. We took Roosevelt’s concept and polished their branding and art direction in aims to move the brand collectively forward. As part of Group 933 Roosevelt’s individual brand identity remained the focus. We have worked with Group 933 on brand consistency, marketing materials, menu design and print assets. Roosevelt remains one of our clients today, and we love working with them. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions ROOSEVELT January 2014 – Present
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    When we startedworking with 1410, they already had a well established brand and were already considered a staple on 17th Avenue. 1410 reached out to us because they needed a more consistent art direction and wanted to make their image and marketing materials congruent. Since the beginning projects with 1410 and subsequently, 1600, we have cultivated the World Bier Haus concept while continuing to grow the brand in new directions. We continue to work with the World Bier Haus brand today, and look forward to assisting them with future campaigns. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions WORLD BIER HAUS January 2014 – Present
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    Since we werealready working for Añejo, the owners brought us in to rebrand and create a more modernized image for The Living Room. We recreated their logo, updated their interior photos, launched a new website and designed new menus. In order to create consistency between their image and marketing materials we established a simple yet sophisticated concept that transitioned through all of their materials updating their brand as a whole. We went for a contemporary interactive vibe and they continue to incorporate it today. We continue to work with them on all their marketing needs. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services THE LIVING ROOM January 2013 – Present
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    The owners ofBensonhurst came to us with a distinct name and concept in mind. We worked with them to create an art direction and bring their vision to life. They aimed to become the first authentic New York pizza company in Calgary, naming their restaurant after the Brooklyn neighbourhood in N.Y. and designing their interior to resemble gritty N.Y. cityscapes. The challenge with this one was for us to interpret and accurately execute the owner’s clear vision. Blackwater played a key role in creating branding, art direction, menus, promotional materials and uniforms for staff, keeping all materials consistent with the New York, east coast vibe. We continue to work with Bensonhurst today and remain their agency of choice. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions BENSONHURST PIZZA CO. July 2013 – Present
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    Vagabond Ownership groupneeded a brand before they raised their capital. They had their name and idea, but they needed graphic elements to help illustrate their concept. The theme chosen was inspired by World War II and the heroes that fought for us. They wanted to make sure that an attitude was portrayed through this brand and artwork, while remaining relevant to a wide demographic. Using inspiration from World War II, we proposed a brand that brought about a sense of revolution. Through this concept we were able to stay true to the general theme, while introducing a more “street” aspect. We used illustration, layers of colour and distress to encapsulate the brand messaging into one cohesive unit. Initial response to the branding and artwork was very strong and complimented. Opening in the summer of 2013 they had a great response with stampede traffic, and in the winter months the hockey season brought a large response to their establishment. The venue continues to develop and we continue to work with Vagabond today. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions VAGABOND January 2013 – Present SOLIDSTATETRANSMISSIONSI N D I E . R O C K . C L A S S I C S
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    The owners ofParos Souvla grew up in a Greek family that owned a successful Greek restaurant where they worked and learned all the ins and outs of Greek cooking and the industry. So it’s no surprise that when they were ready to branch out on their own they knew exactly the type of restaurant they wanted to create and we were ready to help them bring that dream to life. With the aim to open a high-end, fast food, Greek eatery, Paros needed everything from logos, signage and menu boards to social media assets, a website and swag. Through getting to know the owners, their heritage and their passion, as well as checking out their funky new space, we were able to create a brand with an eye-catching modern look that still reiterates Greek authenticity. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services PAROS SOUVLA July 2013 – Present
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    The Beltliner, namedfor the old streetcar that ran down 12th ave in the early part of the last century, is a modern and casual interpretation of the classic diner. There was a distinct vision and feel to the room, clean and crisp with very detailed elements representing historic Calgary and the Route 5 of the Beltliner. They came to us with a mission of having everything ready for their grand opening. They had a logo already in hand, but nothing else already created was quite up to their standards. Keeping with the diner vibe, we incorporated all the details into the art direction focusing on the historical detailing. We created all print and digital materials, in-store signage, window decals, website, and labels for their hand crafted hot sauce and custom coffee blend. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions THE BELTLINER July 2013 – Present HEALTH NUTS WARM STEEL CUT OATMEAL . . . . . . . . . . 7 Dried goji, raisins, toasted walnuts, seasonal fruit HOUSE-MADE GRANOLA & YOGURT . . . 13 Rolled oats, almonds, pumpkin seed, sesame, pine nuts, raisins, apricot, Greek yogurt & honey FRUIT SALAD . . . . . . . . . . . . . . . . . . . . . . 7 Seasonal TO START WAKE & BAKE . . . . . . . . . . . . . . . . . . . . . . . . . 9 House made pastries with cultured butter and preserves. (Add Schmaltz $2) RICOTTA & HONEY . . . . . . . . . . . . . . . . . 13 Served with baguette PRETZEL BITES . . . . . . . . . . . . . . . . . . . . . . . 7 With coddled egg and spicy mustard FRIED PICKLES . . . . . . . . . . . . . . . . . . . . . 10 Gherkins, cornichons, aioli trio MOLDED YOLKS & CAVIAR . . . . . . . . . . . . . 11 Canadian sturgeon caviar, caraway crackers, Maldon GRIDDLE CLASSIC BUTTERMILK WAFFLES . . . . . . . . 9 NUTELLA & CHANTILLY CREAM WAFFLES 10 PB & J PANCAKES . . . . . . . . . . . . . . . . . . . 10 Pistachio butter and fig jam CRÈME BRÛLÉE FRENCH TOAST . . . . . . . 10 BAKED CHOCOLATE MILK FRENCH TOAST . . . . . . . . . . . . . . . . . . . . . . 11 (served with choice of fries, green salad, tomato soup or chicken noodle soup) Special BLUE PLATE An ever changing daily feature, ask your server for details. EGGS CLASSIC 2 x 2 x 2 . . . . . . . . . . . . . . . . . . . . . 9 2 eggs, 2 bacon (or sausage), 2 toast FRITTATA . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Kale, chorizo, red pepper BREAKFAST SANDWICH . . . . . . . . . . . . . . . . 10 Pork belly bacon, smoked meat, fried egg, American cheese, lettuce, butter pickles, tomato STEAK & EGGS . . . . . . . . . . . . . . . . . . . . . . 18 8 oz Rib eye, 3 eggs, hash browns, toast BENEDICTS >> SMOKED PICKEREL . . . . . . . . . . . . . . . . . . . 12 Red onion, cream cheese & caperberries >> MUSHROOM . . . . . . . . . . . . . . . . . . . . . . . 10 Charred leeks, truffle hollandaise & Grana Padano >> SPICY SALAMI . . . . . . . . . . . . . . . . . . . . . . . 11 Caramelized onions & banana peppers   ALL DISHES ARE >>>>>>>>>>>>> CHOCOLATE CHIP PANCAKES BACON & EGGS & TOAST CEREAL Choice of Fruitloops / Rice Crispies / Frosted Flakes MAC N CHEESE BUTTERMILK WAFFLE WITH STRAWBERRIES Kids GLUTEN FREE . VEGETARIAN These items can be prepared gluten free, please request specifically from your server. SEASONAL BERRIES TOAST HANDCUT FRIES                BACON   HASH BROWNS                   2 EGGS (Any style)           CHORIZO   KOLBASA MERGUEZ ODDS & ENDS APPLE PIE SASKATOON BERRY PIE BANANA CREAM PIE LEMON MERINGUE PIE OF THE MONTH (Add a scoop of Fiasco Vanilla Bean Gelato $2) PIE! PIE! PIE! HOUSE SPECIALS THE BIG SALAD . . . . . . . . . . . . . . . . . . . . 13 Butter leaf lettuce, blanched carrots, fresh snap peas, shaved radish, heirloom tomatoes, goat cheese, black sesame, roasted tomato dressing, fried egg BELTLINER BURGER . . . . . . . . . . . . . . . . . . 14 Ground chuck, potato bun, roasted shallot dijon, pickled red onion, American cheddar, lettuce, tomato, fried egg   HANGTOWN FRY . . . . . . . . . . . . . . . . . . . . . 18 Soft scrambled eggs, crisp bacon, deep fried oysters, arugula, crème fraîche, caviar MERGUEZ N EGGS . . . . . . . . . . . . . . . . . 14 Stewed tomatoes, onions & peppers, preserved lemons, merguez sausage and 2 soft poached eggs PORK BELLY BOWL . . . . . . . . . . . . . . . . . . . . 15 Bok choy, mirin, brocolini, ginger, anise, chili oil, sake, fried egg, steamed rice FRIED CHICKEN & WAFFLES . . . . . . . . . . . . 19 Crispy thighs, buttermilk waffles, white gravy LUNCH (AFTER 11AM) VEGGIE BURGER . . . . . . . . . . . . . . . . . . . 13 Black bean patty, lettuce, tomato, aioli EGG SALAD SANDWICH . . . . . . . . . . . . . . . . 12 Celery, onion, radish, dijon, pickle juice REUBEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Montreal style cured & smoked meat, Swiss cheese, Russian dressing GRILLED CHEESE . . . . . . . . . . . . . . . . . . 13 Provolone, aged cheddar, jalapeño cheddar, cheese curds, red onion   TUNA MELT . . . . . . . . . . . . . . . . . . . . . . . . . 16 Albacore rillette, lemon preserve, capers, American cheese, chives SOUPS & SALADS TOMATO SOUP . . . . . . . . . . . . . . . . . . . . . 6 Roasted and stewed Romas, basil oil CHICKEN NOODLE SOUP . . . . . . . . . . . . . . . . 6 Fusilli, carrot, fried chicken skin KALE SALAD . . . . . . . . . . . . . . . . . . . . . . . . 13 Pea shoots, maple dressing, waffle croutons BEET SALAD . . . . . . . . . . . . . . . . . . . . . . . . 12 Tri coloured beets, pecans, dill, goat cheese, sour cream panna cotta From Granite Country Quebec, a syrup that endeavours to carry on the maple sugaring traditions of familal ancestors. Harvested and boiled entirely from a single patch of pristine Appalachian forest, St. Leon is a salute to family and countrymen, the stewards of the mountains and the chamberlains of the woods. St. Leon MAPLE SYRUP OUR SYRUP GAME IS STRONG.... ///////////////////////////////////////////////////////////////////////////////////////////////// OPEN7:30–10PMDAILY $ 4 $ 5 $ 7 Cicerone Bill Bonar has curated a fun, funky and highly poundable list of craft and small batch brews entirely from Western Canada. Enjoy! R O OT B E E R O N TA P $ 3 CLASSIC FOX’S U-BET EGG CREAM . . 3 JIC JAC SODA . . . . . . . . . . . . . . . . . 3 black cherry / lemon lime / blue raspberry / grape MEXICAN COKE . . . . . . . . . . . . . . . . 3 RISE KOMBUCHA . . . . . . . . . . . . . . 3 mint / hibiscus / ginger FRESH SQUEEZED OJ . . . . . . . . . . . 4 VEGGIE SMOOTHIE . . . . . . . . . . . . . 5 Kale, apple, cucumber, ginger, pineapple, yogurt FRUIT SMOOTHIE . . . . . . . . . . . . . . 5 Strawberries, blueberries, banana, pomegranate, yogurt Root Beer Floats GRIZZLY PAW SMALL BATCH DRAFT ROOT BEER & VANILLA BEAN GELATO $ 5 An old time, classic batch, available every Saturday & Sunday Eau Claire Vodka, spices, Serrano, pepperoni THE cure for your hangover. BOTTLES & CANS DRAFT LIGHTER GREAT WESTERN PILSNER . . . . . . . . . . . . . . 5 Saskatoon, SK (355ml ) WILD ROSE ELECTRIC AVENUE LAGER . . . 6 Calgary, AB (341ml ) PADDOCK WOOD CZECH MATE PILSNER . 6 Saskatoon, SK (355ml ) MT. BEGBIE HIGH COUNTRY KOLSCH . . . . 6 Revelstoke, BC (355ml ) HOWE SOUND LAGER . . . . . . . . . . . . . . . . . 6 Squamish, BC (355ml ) DEAD FROG VIENNA LAGER . . . . . . . . . . . . 6 Aldergrove, BC (341ml ) TOOL SHED PEOPLE SKILS CREAM ALE . . 6 Calgary, AB (355ml ) FRUITIER WILD ROSE WRASPBERRY. . . . . . . . . . . . . . 6 Calgary, AB (341ml ) ALLEY KAT MAIN SQUEEZE GRAPEFRUIT . . 7 Edmonton AB (341ml ) YUKON DEADMAN CREEK CRANBERRY WHEAT . . . . . . . . . . . . . . . . . . . $ Whitehorse, YT (341ml ) DARKER BIG ROCK TRADITIONAL . . . . . . . . . . . . . . 6 Calgary, AB (330ml ) PADDOCK WOOD LONDON PORTER . . . . . 6 Saskatoon, SK (355ml ) VILLAGE BLACKSMITH . . . . . . . . . . . . . . . . 6 Calgary, AB (355ml ) PADDOCK WOOD BETE NOIR OATMEAL STOUT. . . . . . . . . . . . . . . . . . 6 Saskatoon, SK (355ml ) TOOL SHED RED RAGE . . . . . . . . . . . . . . . . . 7 Calgary, AB (355ml ) HOPPIER PHILLIPS BOTTLE ROCKET ISA . . . . . . . . . 6 Victoria, BC (355ml ) RUSSEL BLOOD ALLEY BITTER . . . . . . . . . . 6 Vancouver, BC (341ml ) PHILLIPS HOP CIRCLE IPA . . . . . . . . . . . . . 6 Victoria, BC (341ml ) CENTRAL CITY RED RACER IPA . . . . . . . . . 6 Surrey, BC (355ml ) WILD ROSE IPA . . . . . . . . . . . . . . . . . . . . . . . . 7 Calgary, AB (341ml ) LAST BEST SHOW PONY . . . . . . . . . . . . . . . 6 Calgary, AB (500ml ) ROUTE 5 DRIP . . . . . . . . . . . . . . . . . 250 AMERICANO. . . . . . . . . . . . . . . . . . . 325 AMERICANO MISTO. . . . . . . . . . . . . 375 CHAI LATTE . . . . . . . . . . . . . . . . . . . 375 CAPPUCCINO/LATTE . . . . . . . . . . . . . 4 VANILLA LATTE . . . . . . . . . . . . . . . . 425 MOCHA. . . . . . . . . . . . . . . . . . . . . . . 425 LOOSE LEAF TEA . . . . . . . . . . . . . . . 325 mint / green / black / red rooibos HOT CHOCOLATE . . . . . . . . . . . . . . 375 *SOY OPTION 50¢ *ALL COFFEE DRINKS 2 SHOTS D RIN K S COFFEELAND House Made GREEN TOMATILLO BLOODY MARY BRUNCH Punch Beer List BELTLINER ///////////////////////////////////////////////////////////////////////////////////////////////// EXECUTIVE CHEF SHAWN GREENWOOD | SOUS CHEF PASCAL LEROY THEBELTLINER | WWW.BELTLINER.COM $ 9 $ 6
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    The Roadhouse hasbeen around for over 12 years now and through the years have noticed fluctuations in their clientele. Respectively, they aimed to elevate their image and branding to attract a wider demographic. The goal of our team was to produce a new art direction that would appeal to the broad demographic they were targeting. In order to generate a strong brand presence, we composed a new marketing campaign with a simple and sultry vibe, setting them apart from an overloaded print campaign. Roadhouse has decided to close their doors and redesign their establishment and brand by working closely with our creative team. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services THE ROADHOUSE November 2014 – Present
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    The owner ofBespoke reached out to us with a simple idea in mind: to create a world-class nightclub experience in Calgary. Right from the get-go we began development by taking his vision and putting a face to the name. We visualized and executed a recognizable brand, impressionable art direction and all corresponding promotional assets and materials. We were involved in branding, print and online materials, stationary packages, events and photography. Bespoke is still one of our current clients and we can’t wait to work with them on future projects. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions BESPOKE July 2013 – Present
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    Online ticketing hasbeen a particularly lacking experience for promoters, venues, and customers alike. The industry is tainted with high costs, low value and low service options. The founding partners of Zoobis online tickets were in search of an alternative to traditional ticketing platforms. They wanted to develop a high quality option, featuring an effective tool set for small to medium sized venues, promoters and events. The idea came to fruition when the partners at Zoobis set out to make this change and accomplish what very few ticketing companies were willing to do. Currently, Zoobis is one of the largest online ticket providers in Western Canada, with reach across the country and even the United States. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions | Roadmap ZOOBIS July 2011 - Present
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    Badlands Music Festivalis a DJ centered music festival that celebrated its inaugural year during the first week of Stampede 2013. Showcasing headline acts from around the world, the team at Badlands needed to create a compelling brand. Our goal was to design something that could become iconic, and could act as a symbol for years to come…not simply a one-off event poster. Badlands Music Festival aimed to compete with major world music festivals such as Coachella and Lollapalooza. Blackwater played a key role in all aspects overseeing the production, talent and management including: ticketing, staffing, venue, marketing and promotion. Badlands Music Festival ended up selling 50 percent of their tickets within the first few hours of launching. Sales continued to grow with traffic coming from Canada, USA and even as far as South Korea and Denmark. Total attendance over the three days was just over 15,000 and the festival completely sold out by the final day with guests having to be turned away due to capacity. Merchandise sales were very strong, and continued to sell months after the festival ended, still being worn today. | Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions BADLANDS MUSIC FEST July 2013 / 2014
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    2013 2013 20132014 20142014
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    Northern Lights hadits inaugural year one year prior to onboarding Blackwater Creative. The Northern Lights team felt their brand was not as memorable as they would have liked it to be. The original artwork was simple imagery of the Northern Lights. In order to keep the identity of the brand intact, we simply explored their art direction from a new angle. From there, we incorporated the now iconic space astronaut, integrating aspects of the original concept into the new imagery. This amped up the visual impact to create a lasting impression. They continue to use our art direction in their marketing materials today. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services NORTHERN LIGHTS MUSIC FEST March 2014
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    Originally Deeptech didnot have a clear vision or concept for their design. The original imagery struggled to stand out and make an impression. We wanted to create something that would be unique and eye catching that Deeptech could use to carry out all their materials. We created a new logo and art direction by playing with the word ‘deep’ leading us to explore the ocean, water, and liquid concepts. This is where the concept of the ink in water came alive. Mixing images with the deep movement of liquid force provided the imagery with movement, creating a stunning visual result. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services DEEPTECH MUSIC FEST November 2014
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    Designed and publishedby Blackwater Creative, Freq Magazine is Calgary’s premier culture arts and music magazine. It provides readers with the opportunity to have their finger on the pulse of Calgary’s underground scene, exploring the most cutting edge topics, insights and opinions of the season, as well as the latest and best in fashion, culture, music and lifestyle. Freq’s eclectic team of creative writers, editors, account managers and advertisers has—over the past two years—transformed the publication from a 24-page monthly insert into a full- fledged, 50-page, quarterly magazine. Simultaneously, Freq Magazine’s online growth has exploded and is attracting readers from all over the world. | Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services | Events, Sponsorship & Promotions FREQ MAGAZINE September 2011 - Present
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    FREQ. MAGAZINE //VOL 2 - ISSUE 2 // SPRING 2015 7 MUSIC KINDNESSA L T E R I T Y , V U L N E R A B I L I T Y , A N D P O P M U S I C FEATURE TYCHOW H E R E T H E A U R A L A N D V I S U A L I N T E R S E C T FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 2015 35FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 201534 FEATURE KATIEGREENS E A R C H I N G F O R S T I L L N E S S Green says in hindsight she did have expectations for her trip. One in partic- ular influenced the way she absorbed the harshness and the beauty of the traversed landscape. “I wanted to discover what happens in this moment of stillness, when the world around you is hushed and a new space is presented to you,” said Green. “A space in which you feel a profound connection to your surroundings and sense of self. A feeling I thought I would encounter being secluded in nature. Instead, in my constant search for this stillness, I found struggle, I found moments of disconnect." Green came to the realization early in her search, through changing seasons, rapids, and portage hikes that were days long, that she was embarking on one of her most challenging experiences. Unlike her initial expectations, her latest exhibition, titled In Stillness, captures not just a story of the Peel Watershed and the possible loss of natural diversity if devel- oped. Documented, too, through “visual exploration” are the thoughts and events that took place during Green’s determined search for stillness. “At first, making work about this experience was challenging, because I was still in the midst of processing what that trip meant for myself and how I wanted to create art about it,” said Green. The untouched 68,000 km swath of Yukon landscape where the Peel River meanders is one of the last pristine areas of its kind in North America. But whether this area will remain undeveloped is uncertain. The Yukon government, insistent upon developing eighty percent of the land surrounding the river, have been met with resistance from First Nations and environ- mental groups wishing to see a significant portion of the land free of infrastructure and urban influence. In response to a nationwide call, artist and recent ACAD graduate Katie Green found herself in the company of six other artists canoeing for three weeks on the Peel River. Despite the politics surrounding the watershed and its land use, The Peel Project never had a political agenda. The project, initiated and spurred by videog- rapher and outdoor enthusiast Calder Cheverie, will be used to tell what the program’s website calls a “uniquely Cana- dian story.” Through photos, sculpture, video, photographs and songs, artists aim to broaden awareness, recording a fleeting moment in history, through first hand interpretations. “Many people would ask me prior [to the trip], ‘what do you hope for?’” said Green in an email interview. “What do you think will happen? What do you think it will be like? Quite often, my response would be ‘I have no expectations’.” Creating each piece soon became Green’s release, allowing her to process and find resolution in what she describes as a “ profound experience.” Green says that this project represents the most personal body of work she has ever created. “Over the past few years, my work has focused primarily on man’s connection with nature. This was the first experi- ence I had encountered where I was so submersed in something that has been such a focus for my work. An honest moment for my artistic practice.” When walking the gallery floors, whether you choose to leave without further contemplation of the environmental issues, or not, Green’s final body of work is reve- latory. To the observer, her search for still- ness wasn’t futile, instead, it was a journey leading towards a deeper understanding of her role within nature’s context. “My efforts to be involved in the Peel Project helped me become more aware and assist in enriching my artistic practice,” said Green. “As I share my work with the public I only hope that I can help to create more conversation around this constantly changing topic about human' s relation- ship with nature.” For work by Katie Green go to her site at www.katiegreen.com • BY SHEENA JARDINE-OLADE
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    DJ Mag Canadaapproached us and asked us to integrate the existing design standards from their UK publication to create a new look for DJ Mag Canada. We re-worked the logo, following client parameters, then laid out and designed the magazine for print and online publication. After the first few issues, we were able to hand off the design to their in-house team. | Creative Services DJ MAG CANADA November 2012
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    MOTI MAHAL We werereferred to Blackwater Creative by others in the industry when needing new menus and advertising for our restaurant. The team at Blackwater delivered beyond expectations with many new ideas and a quick turnaround time whenever changes needed to be made. The results have been amazing with many positive remarks from many of our guests. Clear and competitive pricing also helped with a small business such as ours. We will continue using and I would recommend Blackwater Creative for others with similar needs. JESSE MANN General Manager M2i DEVELOPMENT CORPORATION How can we ever thank-you enough? Your team went far beyond the regular call of duty. Your caution with some of our requests did not go un noticed and we appreciate you looking out for us. Your creative talent is wildly evident and we feel lucky to have you! Looking forward to a long partnership (If you’re not tired of us yet...)! M2I BLACK BETTY Black Betty and myself have worked with Avi and Blackwater for over a year now. Since my first meeting with Avi, Black Betty as a brand has grown tremendously and thanks to the help of Blackwater, we have created something that people recognize. Avi took time to sit down and really understand our brand and our goals. He has done a great job of channeling that through his team. There has never been a time when him or his team has told us no. He should have! My team and I are constantly doing things last minute and everything always seems to be rushed. Still Blackwater delivers. I highly recommend both Avi and his team. They’re efficient, creative and professional. NATHAN NEWMAN General Manager GROUP 933 HOSPITALITY For the past year we have used Avi and his team over at Blackwater Creative. We have been very pleased as a company in all aspects of his team’s creative content and their ability to help us find brand recognition in our market place. We also love the fact that he and his team constantly make themselves available to communicate face to face and really make it a personal relationship and not just a business relationship. JAIME MANSOUR Operations Leader PIG & DUKE The Pig and Duke has used the services of Blackwater Creative since December 2011. They have helped us with Concept, Web Development, POS Materials and other beneficial services. They are a great Partner. I would highly recommend their team for any Project that needs results. STEPHEN LOWDEN Owner Operator PAROS SOUVLA My name is Louis Tzigalanis and I am signing officer and one of the voting owners at Paros Souvla Inc. We are a modern fast casual restaurant specializing in authentic Greek cuisine. This is our first store for this concept and work began in November 2014. Being a new build there was a lot involved to make this happen for our opening day of April 1st 2014. Avi Butalia from Blackwater was referred to me by a close friend which had used him before. I reached out to Avi over the phone and explained what the scenario was. I knew after our brief conversation that me and my soon to be open business was in good hands. Avi put a detailed plan together for me, and kept it within our budget. He got to work right away and took our deadline into great consideration. Avi and all his wonderful crew members worked with me closely to ensure everything needed was being done to my liking. Whether over email, phone or in the office they were always around when I needed them. From our branding to logos, website to business cards, Avi and the crew were on it. I can make an extensive list for what Blackwater had done for my business specifically, but all I have to say is everything. They took care of everything and anything you could think of when it comes to opening up a new business. Today we still work together, whether it’s updating our website or social media accounts, to getting new work shirts or take out material printed. I am at ease knowing I have them one call away to get the things I don’t always have time for done. Blackwater is an asset to us at Paros Souvla, and will continue to be throughout our time in business and hopefully many new stores. Thank you to everyone at Blackwater from everyone here at Paros. LOUIS TZIGALANIS Owner Operator