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Camerjam mobile for the cultural sector sports new media
Sports New Media built 800 Facebook pages for sports clubs and players, gaining over 34 million fans in less than a year without any marketing spend. Facebook pages allow clubs and players to connect with millions of fans, send updates, and gain insights not available through personal profiles which are limited to 5000 friends. The key is to create a page, add photos and content regularly, link the page everywhere possible like websites and with the like button, and focus on engaging existing fans through relevant posts at optimal times to continue growing the fan base.
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Camerjam mobile for the cultural sector sports new media
- 1. “your fans arealready on Facebook, you just have to find them!”* *if they’re not on Facebook now, they will be in 2012
- 2. Case Study Using Facebookpages Sports New Media has built one of the largest networks of sports fans in the world • 800 Facebook pages • In less than 12 months • Zero marketing spend 34,143,806 fans
- 3. Profiles Vs Pages FacebookProfiles Facebook Pages • Are for people • Are for Clubs / Players • Profiles have friends • Pages have Fans / Likes • Max of 5,000 friends • Can have millions of friends • Send updates to fans • Applications allowed • Pages insights / analytics • And lots, lots more
- 4. Where do youstart? 1. Create the page 2. Add a profile picture 3. Add content (photo’s, editorials, video) 4. Link all the pages together 5. Send page to your friends…
- 5. Send to myfriends? On average we each have 160 Faebook friends That’s 25,600 potential fans!
- 6. How do Iget more fans? 1. Piggy back on any other media at your disposal, print, TV, press 2. Link your website and page with the “Like Button” 3. Buy relevant, targeted ads from Facebook
- 7. What is theLike Button? The “like’ button creates a direct link between your Facebook page and each fan that “likes” you
- 8. What do youdo next? 1. Don’t worry it will all make sense! 2. Send regular updates to your fans 3. Make sure they are relevant and at the right time 4. Repeat steps 1, 2 and 3
- 9. Facebook’s Secret Formulae •Timing is everything! • Likes + Comments = User Engagement • Number of fans / User engagement = FSF % ! (5% is good!)
- 10. Takeaways • Facebook is where it’s happening • It’s all about Facebook Pages • Fans will Like today, buy tomorrow • Regular, relevant posts • Timing is everything
- 11.