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Canon USA: Real-time photo tips, presented by Betty Giossi
This document outlines the key learnings from Member Meeting 39, where Betty Giossi from Canon USA discussed effective digital marketing strategies using social media. Key points include the importance of strategic influencer selection and social listening, as well as real-time monitoring of user engagement with the hashtag #realtimetips. The insights emphasize how maintaining a brand's voice and timely responses can enhance consumer sentiment and campaign success.
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Canon USA: Real-time photo tips, presented by Betty Giossi
- 1. MEM BER MEETIN G 39 SOC IALMEDIA. ORG Canon USA BettyGiossi Real-time photo tips Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016
- 2. { Betty A Giossi– Sr. Manager, Digital Marketing Canon USA
- 12. Learnings: Strategic influencer selectionsand strong negotiation skills led to doubling initial benchmarks Allowing influencers to maintain their own tone of voice yields positive sentiment while driving important brand points Influencer can make an additional impact by participating onsite during activations
- 13. Learnings: Success of thecampaign hinged on the consistent social listening and timely responses to users that post photos with #RealTimeTips Lithium Social Web was used to monitor conversations in real time to make this happen Listening was done throughout the weeklong period of December 13-21st and constant and consistent tracking of posts were done prior to the event and during the prime times of the event
- 19. QUESTIONS? Betty A Giossi,Sr. Manager, Social Media/Email/ Personalization Canon USA Twitter: @BGio520 LinkedIn: Betty Ana Giossi
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- 25. MEM BER MEETIN G 39 SOC IALMEDIA. ORG Learn moreabout Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016 Learn more about past and upcoming Member Meetings socialmedia.org/meetings