1) The document discusses various aspects of cartography including the uses of maps, elements of map composition, cartographic elements, and symbolization. 
2) Key elements of maps include scale, legend, sources, titles, projections, and visual elements like color, shape, and size which are used to represent different types of geographic features.  
3) Effective map design considers the intended message, audience, and balance of elements; generalization and simplification of information is important to communicate clearly.