Cartographic
Designing/Modeling and
Layouts
■ A – Cartography
■ B – Elements of Map Composition
■ C – Cartographic Elements
■ D – Symbolization
Cartography
■ 1. Maps and their Uses
■ 2. Efficiency and Mapping
A
Maps and their Use
■ Mapping is a communication tool
■ A picture worth one thousand words
• Convey a message to a public through a medium.
• Some forms of communication are better than others.
• All maps are not equal, even if some are representing the same
features.
• Cartographic quality.
• Maps are using visual communication tools.
1
Map
Data/Information Message
Cartography Map reading
Maps and their Use
■ Recording and Storing Information
• Institutions use maps to store large amounts of information.
• Location of resources.
• Location of people.
• Parcels.
• Property.
• Infrastructure.
• Utilities.
• Etc…
1
Maps and their Use
■ Analyzing Distributions and Patterns
• Maps can be used to analyze spatial distributions.
• Visualization helps conceptualization of patterns and processes.
1
Maps and their Use
■ Presenting and Communicating
• Express concepts and ideas that are verbally
difficult and complex to portray.
• Demonstrate.
• Convince.
• Persuade.
• Inform/Misinform.
1
Efficiency and Mapping
■ Cartography
• Science / art / technique of map production.
• Uses a set of defined graphical elements to communicate a
message.
■ Graphical elements specific to cartography
• Coordinate systems.
• Map projections.
• Scale.
• Symbology
■ Legend
• Explaining the meaning of graphical symbols.
• With the large diffusion of maps, some symbols do not require
explanation anymore.
2
Efficiency and Mapping
■ Symbolic abstraction
• Encoding real-world geographic features.
• How much to simplify?
• How to symbolize?
2
Efficiency and Mapping
■ Designing a Good Map
• A good map conveys well its intended message.
■ What is the goal of the map?
• What the reader should gain from the map or how the reader
should respond.
• Motives vary greatly.
• Convey accurate information about spatial relationships.
• Sway public debate.
• The motive will have a great bearing on the content of the map
(the information included) and its form (the cartographic
strategies employed).
2
Efficiency and Mapping
■ Who is the reader?
• Map design is not the same according to the intended public.
• Identify the type of reader being addressed.
• Important to have an idea about what the audience is likely to
know about the subject matter of the map.
• Map literacy:
• How much background the readers have in using maps.
• A map intended for specialists who have a background in cartography
might be organized far differently than one intended for use in a public
debate.
2
Efficiency and Mapping
■ Where it will be used?
• Usage depend on the type of medium the map will be published
in (book, magazine, news, web site, etc.).
• Some maps are used only once and then discarded.
• Others are intended to used for reference for decades or
centuries.
■ What data is available?
• Some maps use reliable sources while others have sketchy
information.
• Decisions about map design are tempered greatly by source
materials themselves.
■ What resources and equipment are available?
• Underline the time and the costs for map production.
2
Elements of Map Composition
■ 1. Format of Final Production
■ 2. Generalization, Simplification and Abstraction
■ 3. Common Elements
■ 4. Balancing Elements
■ 5. Map Layouts
B
Format and Final Production
■ Final format
• Size and the media will
determine the map-making
process.
• Size influence the level of detail
and the quantity of information.
• Media determines the availability
of colors, patterns and lettering.
1
B&W Insert
in an article
3”
5”
Poster
24”
24”
Generalization, Simplification and Abstraction
■ Cartography is a process of abstraction
• Features are generalized and simplified.
• Not all elements are relevant to the message a map convey.
• The reader must have his/her attention of the message portrayed
by the map.
■ Detail
• Too much details undermine the message of the map.
• The amount of detail is related to the scale of the map.
• A small scale map must be generalized.
• A large scale map can contain more details at the expense of
generalization.
2
Generalization, Simplification and Abstraction
2
Generalization, Simplification and Abstraction
2
Common Elements
■ Basic set of elements
• Title.
• Scale.
• Legend.
• Body of map.
• North arrow.
• Production Date.
• Projection Used.
• Sources.
• Most elements are found on all maps, but some are more
context sensitive.
3
Map Elements
The United States of America
Alaska
Lambert Conformal Conic Projection
Source: U.S. Dept. of State
0 4
1 2 3
hundreds of kilometers
0 4 0 4
Washington,D.C.
National Capital
Legend
Scale
Credits
Place name
Inset
Background
Neat line Title
Hawaii
3
Balancing Elements
■ Concept
• Each map element has its own importance.
• The cartographer must organize them according to priority.
• Important elements should be in prominent positions within the
map.
• Important elements should have an according size; a larger area.
■ A general rule:
• The most important elements should be on the top left.
• The least important elements should be on the bottom right.
4
Balancing the Importance of Elements
4
Most important
information
Least important
information
Visual Center
Balancing Elements
■ Placement
• Importance should also be given to the placement of elements
within the map frame.
• Distribute evenly to avoid crowding and blank areas.
4
Map Layout
■ Rules
• Only experimentation tells which layout is the best.
• It used to be a costly and long experience.
• Today, GIS packages enable to do this easily.
5
Map Layout
■ Relevance of the elements on the map
• Each one should be justified.
• Those of less importance should be simplified.
• Those of importance should be explained.
• Simple design are more readable.
• Too much detail and complexity will confuse the reader.
• The rules are generally vague, so it is to the cartographer to
develop his/her “style”.
5
Cartographic Elements
■ 1. Distance and Scale
■ 2. Direction
■ 3. Legend
■ 4. Sources
■ 5. Context Sensitive Elements
■ 6. Effective Communication Elements
C
Distance and Scale
■ Distance or scale
• Must always be indicated or
implied.
• Except in the case where the
audience is very familiar with
the map and the distance
portrayed.
• Verbal, numeric and graphic
scale.
• Graphic form is often preferred:
• Map are drafted at a different
scale than they are printed.
• If verbal and numeric scales are
used, the cartographer must
make sure that the map is
printed at the precise scale
indicated.
1
1 cm equals 10km
1:50,000
Verbal
Numeric
Graphic
Direction
■ Conventional North
• The top of the map is the True North, that is the direction of the
North Pole.
• If the top of the map is not the true north, an arrow indicating the
direction of the true north should be placed on the map.
■ Magnetic North
• Changing according to the geophysical conditions of the earth’s
crust and core.
• Navigation maps both contain the magnetic north and the true
north.
• Compass readings show the magnetic north and adjustments
are made to find the true north.
2
Adjustment to be made (declination)
Direction - Some Examples
Where is north on
this map?
Where is north on
this map?
2
Legend
■ Nature and placement
• List of symbols used on the map and their significance.
• Symbols on the map should look exactly the same on the
legend.
• The choice of symbols is open, but they should portray a good
abstraction.
• Some conventions are difficult to escape from.
• Often, legends are not necessary if textual annotations are put
directly on the map.
• Legend should be placed on an empty part of a map to create
some balance.
3
Legend
3
Sources
■ Sources
• Since a map is an information medium, it must be referenced.
• Source for the base map.
• Source for the information portrayed on the map (mostly for
thematic maps).
• Possibility to verify information and the way it was interpreted.
• Age, accuracy and reliability of data is important.
• Also relevant to indicate how the data was processed, grouped,
generalized and categorized.
• Only consider cities of more than 20,000.
• Classes are equidistant.
4
Context Sensitive Elements
■ Title
• One of the most essential feature.
• Its design should be related to the audience.
• Captions usually take the place of titles in maps for books and
journals.
• Should be comprehensive:
• Avoid things such as “Map of…”.
• Avoid long descriptions.
• “A map of the population growth in Canada between 1980 and
1990 displayed by province” with “Canada population growth by
province, 1980-1990”.
• “Colonies controlled or ruled by Spain on the eve of the Spanish-
American War” with “The Spanish empire in 1898”
5
Context Sensitive Elements
■ Projection
• Influences the representation of area, distance and direction.
• An experienced cartographer can identify the projection simply
by looking at the map.
• Choose the appropriate projection for the mapping context.
• Some projections are incompatible with some representations.
• The projection used should be indicated on the map if precision
is important.
• For several thematic maps, projection is factual.
• Projection is mandatory for maps to be used in the digitizing
process.
• Projection is indicated on all topographic maps.
5
Context Sensitive Elements
■ Cartographer
• Name (initials) of the person(s) responsible for the map
production.
• Could also be a corporate identity.
• Seal of approval since the cartographer is linked to his(her)
output.
■ Production date
• Several map are time sensitive.
• The reader must thus know when the map was produced to
understand its context.
• Illustrates how old is the information, and thus its accuracy.
• For some maps, the year is all what is needed.
• For maps, such as weather maps, the time precision can go up
to the minute.
5
Effective Communication Elements
■ Neatlines
• Used to frame a map and to clearly indicate where it begins and
ends.
• Also used to clip some area out of a locator, inset or index map.
• Some maps do not need neatlines, notably when they are well-
known maps.
6
Northeastern United States
Effective Communication Elements
■ Locator
• Some maps show a location unfamiliar to the reader.
• It is useful to put a locator map portraying where is location in
relation to a wider area.
■ Inset
• Information on a specific part of a map may be too dense.
• Useful in this context to put an inset map to zoom in.
■ Index map
• Limit to the amount of information that can be put on a map.
• Useful to place labels and other information on an index map.
6
Effective Communication Elements
- Locator, Inset and Index Maps
6
Effective Communication Elements
- Locator, Inset and Index Maps
6
Symbolization
■ 1. Visual Resources
■ 2. Symbolization Strategies
■ 3. Typography
■ 4. Foreground and Background
■ 5. Category Ranges
D
Visual Resources
■ Visual resources
• Used to draw attention on map
features.
• Wide range of resources.
• Varies according to the nature of
the information being mapped.
■ Modification of visual elements
• Can be modified by color and
geometry.
■ Color modifications
• Hue.
• Texture.
• Intensity.
■ Geometric modifications
• Shape.
• Size.
• Orientation.
1
Hue Texture Intensity
Shape Size Orientation
COLOR
GEOMETRY
Visual Resources
■ Visual resources and
geographical features
• Different geographical attributes
can be represented.
N
10 km
Location
Direction
Distance
Movement
Function
Process
Correlation
1
Visual Resources
Cartographer's Conception
Point
representation
Line
representation
Area
representation
Volumetric
representation
Real
World
Phenomena
Point
objects
Line
objects
Area
objects
Volumetric
objects
Tree
Q
X
Airport
Chemical spill

Open-pit
mine R
Highway
Tel.
poles
Phone
line
Right of way
Animals
Animal range
Stream Watershed
Administrative division
Housing
density
Road
density
Forest
cover
Proportional symbol
Mountain
range
Valley
1
Symbolization Strategies
■ Three levels of measurement
• Nominal (qualitative) data.
• Ordinal data.
• Ratio (quantitative) data.
■ Nominal Data
• Information is grouped in
categories on the basis of
qualitative considerations.
2
Q
Town
Airport
Road
Boundary
River
Swamp
Desert
Forrest
Points
Lines
Polygons
Symbolization Strategies
■ Ordinal Data
• Grouped by rank on the basis of
some quantitative measure.
Large
Medium
Small
Highway
Road
Street
Affected area
Risk area
Points
Lines
Polygons
2
Symbolization Strategies
■ Ratio Data
• Information that can be arranged
along a quantitative scale.
5 10 15
Each dot represents
500 persons
Proportional symbols
Flow
Contour
30 40 50
100
20
Population density
Points
Lines
Polygons
2
Typography
■ Definition
• Placement and appearance of textual information.
• Very difficult task.
• The cartographer must be concerned about the content and the
form.
• The content is the relevance and clarity of text.
• Avoid confusion and misinterpretations.
• Avoid redundancies.
• Avoid abbreviations.
• The form is the appearance of the text on the map.
3
Typography
■ Font
• Refers to the shape and pattern of letters.
• Hundred of fonts are available today, but stick to the basics.
• Two major categories:
• Serifand Sans Serif.
• Sans Serif fonts are easier to read, but readers put more attention on Serif fonts
(in theory).
• Other variances are Bold and Italic.
• Both used to make text stand out.
•Fontsize used to play with prominence of the text.
• As well as UPPER CASE, lower case and Mixed Case.
• The same information usually has the same font and font size.
3
Typography
■ Labeling points
• Avoid lettering across boundaries.
• Four places relative to a point where you can put text.
• They are not equally advantageous: 1 (best choice), 2, 3 and
then 4 (last choice).
• Since points do not have an orientation, text should be
horizontal.
3
Typography
■ Lettering Lines and Areas
• Text should follow the orientation (direction) of the line.
• It links the text more clearly to the graphic element and thus
avoid confusion.
• Text should occupy the area and its orientation.
3
Foreground and Background
■ Context
• Brings the most important
information in the foreground.
• Secondary information should be
in the background.
• The combination of the foreground
and the background must be
readable, and even enhance
readability.
• Requires the usage of color, value
or patterning.
• Creates some 3-D effect and a
visual hierarchy.
• It helps the reader sorting things
out.
4
Less important
(background)
Some
importance
Important
Most Important (foreground)
Foreground and Background
4
Category Ranges
■ Context
• Information being mapped is in
categories.
• Use a symbolization that express
gradients.
• Elements that can be played with are
the gray scale, the pattern (its
density), hue and intensity.
• Too many categories will confuse the
reader (3 - 7 categories).
5
Gray Scale
Pattern
Hue
Intensity

Cartographic_Design.ppt

  • 1.
    Cartographic Designing/Modeling and Layouts ■ A– Cartography ■ B – Elements of Map Composition ■ C – Cartographic Elements ■ D – Symbolization
  • 2.
    Cartography ■ 1. Mapsand their Uses ■ 2. Efficiency and Mapping A
  • 3.
    Maps and theirUse ■ Mapping is a communication tool ■ A picture worth one thousand words • Convey a message to a public through a medium. • Some forms of communication are better than others. • All maps are not equal, even if some are representing the same features. • Cartographic quality. • Maps are using visual communication tools. 1 Map Data/Information Message Cartography Map reading
  • 4.
    Maps and theirUse ■ Recording and Storing Information • Institutions use maps to store large amounts of information. • Location of resources. • Location of people. • Parcels. • Property. • Infrastructure. • Utilities. • Etc… 1
  • 5.
    Maps and theirUse ■ Analyzing Distributions and Patterns • Maps can be used to analyze spatial distributions. • Visualization helps conceptualization of patterns and processes. 1
  • 6.
    Maps and theirUse ■ Presenting and Communicating • Express concepts and ideas that are verbally difficult and complex to portray. • Demonstrate. • Convince. • Persuade. • Inform/Misinform. 1
  • 7.
    Efficiency and Mapping ■Cartography • Science / art / technique of map production. • Uses a set of defined graphical elements to communicate a message. ■ Graphical elements specific to cartography • Coordinate systems. • Map projections. • Scale. • Symbology ■ Legend • Explaining the meaning of graphical symbols. • With the large diffusion of maps, some symbols do not require explanation anymore. 2
  • 8.
    Efficiency and Mapping ■Symbolic abstraction • Encoding real-world geographic features. • How much to simplify? • How to symbolize? 2
  • 9.
    Efficiency and Mapping ■Designing a Good Map • A good map conveys well its intended message. ■ What is the goal of the map? • What the reader should gain from the map or how the reader should respond. • Motives vary greatly. • Convey accurate information about spatial relationships. • Sway public debate. • The motive will have a great bearing on the content of the map (the information included) and its form (the cartographic strategies employed). 2
  • 10.
    Efficiency and Mapping ■Who is the reader? • Map design is not the same according to the intended public. • Identify the type of reader being addressed. • Important to have an idea about what the audience is likely to know about the subject matter of the map. • Map literacy: • How much background the readers have in using maps. • A map intended for specialists who have a background in cartography might be organized far differently than one intended for use in a public debate. 2
  • 11.
    Efficiency and Mapping ■Where it will be used? • Usage depend on the type of medium the map will be published in (book, magazine, news, web site, etc.). • Some maps are used only once and then discarded. • Others are intended to used for reference for decades or centuries. ■ What data is available? • Some maps use reliable sources while others have sketchy information. • Decisions about map design are tempered greatly by source materials themselves. ■ What resources and equipment are available? • Underline the time and the costs for map production. 2
  • 12.
    Elements of MapComposition ■ 1. Format of Final Production ■ 2. Generalization, Simplification and Abstraction ■ 3. Common Elements ■ 4. Balancing Elements ■ 5. Map Layouts B
  • 13.
    Format and FinalProduction ■ Final format • Size and the media will determine the map-making process. • Size influence the level of detail and the quantity of information. • Media determines the availability of colors, patterns and lettering. 1 B&W Insert in an article 3” 5” Poster 24” 24”
  • 14.
    Generalization, Simplification andAbstraction ■ Cartography is a process of abstraction • Features are generalized and simplified. • Not all elements are relevant to the message a map convey. • The reader must have his/her attention of the message portrayed by the map. ■ Detail • Too much details undermine the message of the map. • The amount of detail is related to the scale of the map. • A small scale map must be generalized. • A large scale map can contain more details at the expense of generalization. 2
  • 15.
  • 16.
  • 17.
    Common Elements ■ Basicset of elements • Title. • Scale. • Legend. • Body of map. • North arrow. • Production Date. • Projection Used. • Sources. • Most elements are found on all maps, but some are more context sensitive. 3
  • 18.
    Map Elements The UnitedStates of America Alaska Lambert Conformal Conic Projection Source: U.S. Dept. of State 0 4 1 2 3 hundreds of kilometers 0 4 0 4 Washington,D.C. National Capital Legend Scale Credits Place name Inset Background Neat line Title Hawaii 3
  • 19.
    Balancing Elements ■ Concept •Each map element has its own importance. • The cartographer must organize them according to priority. • Important elements should be in prominent positions within the map. • Important elements should have an according size; a larger area. ■ A general rule: • The most important elements should be on the top left. • The least important elements should be on the bottom right. 4
  • 20.
    Balancing the Importanceof Elements 4 Most important information Least important information Visual Center
  • 21.
    Balancing Elements ■ Placement •Importance should also be given to the placement of elements within the map frame. • Distribute evenly to avoid crowding and blank areas. 4
  • 22.
    Map Layout ■ Rules •Only experimentation tells which layout is the best. • It used to be a costly and long experience. • Today, GIS packages enable to do this easily. 5
  • 23.
    Map Layout ■ Relevanceof the elements on the map • Each one should be justified. • Those of less importance should be simplified. • Those of importance should be explained. • Simple design are more readable. • Too much detail and complexity will confuse the reader. • The rules are generally vague, so it is to the cartographer to develop his/her “style”. 5
  • 24.
    Cartographic Elements ■ 1.Distance and Scale ■ 2. Direction ■ 3. Legend ■ 4. Sources ■ 5. Context Sensitive Elements ■ 6. Effective Communication Elements C
  • 25.
    Distance and Scale ■Distance or scale • Must always be indicated or implied. • Except in the case where the audience is very familiar with the map and the distance portrayed. • Verbal, numeric and graphic scale. • Graphic form is often preferred: • Map are drafted at a different scale than they are printed. • If verbal and numeric scales are used, the cartographer must make sure that the map is printed at the precise scale indicated. 1 1 cm equals 10km 1:50,000 Verbal Numeric Graphic
  • 26.
    Direction ■ Conventional North •The top of the map is the True North, that is the direction of the North Pole. • If the top of the map is not the true north, an arrow indicating the direction of the true north should be placed on the map. ■ Magnetic North • Changing according to the geophysical conditions of the earth’s crust and core. • Navigation maps both contain the magnetic north and the true north. • Compass readings show the magnetic north and adjustments are made to find the true north. 2 Adjustment to be made (declination)
  • 27.
    Direction - SomeExamples Where is north on this map? Where is north on this map? 2
  • 28.
    Legend ■ Nature andplacement • List of symbols used on the map and their significance. • Symbols on the map should look exactly the same on the legend. • The choice of symbols is open, but they should portray a good abstraction. • Some conventions are difficult to escape from. • Often, legends are not necessary if textual annotations are put directly on the map. • Legend should be placed on an empty part of a map to create some balance. 3
  • 29.
  • 30.
    Sources ■ Sources • Sincea map is an information medium, it must be referenced. • Source for the base map. • Source for the information portrayed on the map (mostly for thematic maps). • Possibility to verify information and the way it was interpreted. • Age, accuracy and reliability of data is important. • Also relevant to indicate how the data was processed, grouped, generalized and categorized. • Only consider cities of more than 20,000. • Classes are equidistant. 4
  • 31.
    Context Sensitive Elements ■Title • One of the most essential feature. • Its design should be related to the audience. • Captions usually take the place of titles in maps for books and journals. • Should be comprehensive: • Avoid things such as “Map of…”. • Avoid long descriptions. • “A map of the population growth in Canada between 1980 and 1990 displayed by province” with “Canada population growth by province, 1980-1990”. • “Colonies controlled or ruled by Spain on the eve of the Spanish- American War” with “The Spanish empire in 1898” 5
  • 32.
    Context Sensitive Elements ■Projection • Influences the representation of area, distance and direction. • An experienced cartographer can identify the projection simply by looking at the map. • Choose the appropriate projection for the mapping context. • Some projections are incompatible with some representations. • The projection used should be indicated on the map if precision is important. • For several thematic maps, projection is factual. • Projection is mandatory for maps to be used in the digitizing process. • Projection is indicated on all topographic maps. 5
  • 33.
    Context Sensitive Elements ■Cartographer • Name (initials) of the person(s) responsible for the map production. • Could also be a corporate identity. • Seal of approval since the cartographer is linked to his(her) output. ■ Production date • Several map are time sensitive. • The reader must thus know when the map was produced to understand its context. • Illustrates how old is the information, and thus its accuracy. • For some maps, the year is all what is needed. • For maps, such as weather maps, the time precision can go up to the minute. 5
  • 34.
    Effective Communication Elements ■Neatlines • Used to frame a map and to clearly indicate where it begins and ends. • Also used to clip some area out of a locator, inset or index map. • Some maps do not need neatlines, notably when they are well- known maps. 6 Northeastern United States
  • 35.
    Effective Communication Elements ■Locator • Some maps show a location unfamiliar to the reader. • It is useful to put a locator map portraying where is location in relation to a wider area. ■ Inset • Information on a specific part of a map may be too dense. • Useful in this context to put an inset map to zoom in. ■ Index map • Limit to the amount of information that can be put on a map. • Useful to place labels and other information on an index map. 6
  • 36.
    Effective Communication Elements -Locator, Inset and Index Maps 6
  • 37.
    Effective Communication Elements -Locator, Inset and Index Maps 6
  • 38.
    Symbolization ■ 1. VisualResources ■ 2. Symbolization Strategies ■ 3. Typography ■ 4. Foreground and Background ■ 5. Category Ranges D
  • 39.
    Visual Resources ■ Visualresources • Used to draw attention on map features. • Wide range of resources. • Varies according to the nature of the information being mapped. ■ Modification of visual elements • Can be modified by color and geometry. ■ Color modifications • Hue. • Texture. • Intensity. ■ Geometric modifications • Shape. • Size. • Orientation. 1 Hue Texture Intensity Shape Size Orientation COLOR GEOMETRY
  • 40.
    Visual Resources ■ Visualresources and geographical features • Different geographical attributes can be represented. N 10 km Location Direction Distance Movement Function Process Correlation 1
  • 41.
    Visual Resources Cartographer's Conception Point representation Line representation Area representation Volumetric representation Real World Phenomena Point objects Line objects Area objects Volumetric objects Tree Q X Airport Chemicalspill  Open-pit mine R Highway Tel. poles Phone line Right of way Animals Animal range Stream Watershed Administrative division Housing density Road density Forest cover Proportional symbol Mountain range Valley 1
  • 42.
    Symbolization Strategies ■ Threelevels of measurement • Nominal (qualitative) data. • Ordinal data. • Ratio (quantitative) data. ■ Nominal Data • Information is grouped in categories on the basis of qualitative considerations. 2 Q Town Airport Road Boundary River Swamp Desert Forrest Points Lines Polygons
  • 43.
    Symbolization Strategies ■ OrdinalData • Grouped by rank on the basis of some quantitative measure. Large Medium Small Highway Road Street Affected area Risk area Points Lines Polygons 2
  • 44.
    Symbolization Strategies ■ RatioData • Information that can be arranged along a quantitative scale. 5 10 15 Each dot represents 500 persons Proportional symbols Flow Contour 30 40 50 100 20 Population density Points Lines Polygons 2
  • 45.
    Typography ■ Definition • Placementand appearance of textual information. • Very difficult task. • The cartographer must be concerned about the content and the form. • The content is the relevance and clarity of text. • Avoid confusion and misinterpretations. • Avoid redundancies. • Avoid abbreviations. • The form is the appearance of the text on the map. 3
  • 46.
    Typography ■ Font • Refersto the shape and pattern of letters. • Hundred of fonts are available today, but stick to the basics. • Two major categories: • Serifand Sans Serif. • Sans Serif fonts are easier to read, but readers put more attention on Serif fonts (in theory). • Other variances are Bold and Italic. • Both used to make text stand out. •Fontsize used to play with prominence of the text. • As well as UPPER CASE, lower case and Mixed Case. • The same information usually has the same font and font size. 3
  • 47.
    Typography ■ Labeling points •Avoid lettering across boundaries. • Four places relative to a point where you can put text. • They are not equally advantageous: 1 (best choice), 2, 3 and then 4 (last choice). • Since points do not have an orientation, text should be horizontal. 3
  • 48.
    Typography ■ Lettering Linesand Areas • Text should follow the orientation (direction) of the line. • It links the text more clearly to the graphic element and thus avoid confusion. • Text should occupy the area and its orientation. 3
  • 49.
    Foreground and Background ■Context • Brings the most important information in the foreground. • Secondary information should be in the background. • The combination of the foreground and the background must be readable, and even enhance readability. • Requires the usage of color, value or patterning. • Creates some 3-D effect and a visual hierarchy. • It helps the reader sorting things out. 4 Less important (background) Some importance Important Most Important (foreground)
  • 50.
  • 51.
    Category Ranges ■ Context •Information being mapped is in categories. • Use a symbolization that express gradients. • Elements that can be played with are the gray scale, the pattern (its density), hue and intensity. • Too many categories will confuse the reader (3 - 7 categories). 5 Gray Scale Pattern Hue Intensity