Case 1: Capital Mortgage Insurance Corporation (A)
Frank Randall hung up the telephone, leaned across his desk,
and fixed a cold stare at Jim Dolan.
OK, Jim. They’ve agreed to a meeting. We’ve got three days to
resolve this thing. The question is, what approach should we
take? How do we get them to accept our offer?
Randall, president of Capital Mortgage Insurance Corporation
(CMI), had called Dolan, his senior vice president and treasurer,
into his office to help him plan their strategy for completing the
acquisition of Corporate Transfer Services (CTS). The two men
had begun informal discussions with the principal stockholders
of the small employee relocation services company some four
months earlier. Now, in late May 1979, they were developing
the terms of a formal purchase offer and plotting their strategy
for the final negotiations.
The acquisition, if consummated, would be the first in CMI’s
history. Furthermore, it represented a significant departure from
the company’s present business. Randall and Dolan knew that
the acquisition could have major implications, both for
themselves and for the company they had revitalized over the
past several years.
Jim Dolan ignored Frank Randall’s intense look and gazed out
the eighth-floor window overlooking Philadelphia’s
Independence Square.
That’s not an easy question, Frank. We know they’re still
looking for a lot more money than we’re thinking about. But
beyond that, the four partners have their own differences, and
we need to think through just what they’re expecting. So I guess
we’d better talk this one through pretty carefully.
Company and Industry Background
CMI was a wholly owned subsidiary of Northwest Equipment
Corporation, a major freight transporter and lessor of railcars,
commercial aircraft, and other industrial equipment. Northwest
had acquired CMI in 1978, two years after CMI’s original
parent company, an investment management corporation, had
gone into Chapter 11 bankruptcy proceedings. CMI had been
created to sell mortgage guaranty insurance policies to
residential mortgage lenders throughout the United States.
Mortgageinsurance provides banks, savings and loans, mortgage
bankers, and other mortgage lenders with protection against
financial losses when homeowners default on their mortgage
loans.
Lending institutions normally protect their property loan
investments by offering loans of only 70 percent to 80 percent
of the appraised value of the property; the 12331234remaining
20 to 30 percent constitutes the homeowner’s down payment.
However, mortgage loan insurance makes it possible for lenders
to offer so-called high-ratio loans of up to 95 percent of a
home’s appraised value. High-ratio loans are permitted only
when the lender insures the loan; although the policy protects
the lender, the premiums are paid by the borrower, as an
addition to monthly principal and interest charges.
The principal attraction of mortgageinsurance is that it makes
purchasing a home possible for many more individuals. It is
much easier to produce a 5 percent down payment than to save
up the 20 to 30 percent traditionally required.
CMI had a mixed record of success within the private
mortgageinsurance industry. Frank Randall, the company’s first
and only president, had gotten the organization off to an
aggressive beginning, attaining a 14.8 percent market share by
1972. By 1979, however, that share had fallen to just over 10
percent even though revenues had grown from $18 million in
1972 to over $30 million in 1979. Randall attributed the loss of
market share primarily to the difficulties created by the
bankruptcy of CMI’s original parent. Thus he had been quite
relieved when Northwest Equipment acquired CMI in January
1978. Northwest provided CMI with a level of management and
financial support it had never before enjoyed. Furthermore,
Northwest’s corporate management had made it clear to Frank
Randall that he was expected to build CMI into a much larger,
diversified financial services company.
Northwest’s growth expectations were highly consistent with
Frank Randall’s own ambitions. The stability created by the
acquisition, in combination with the increasing solidity of
CMI’s reputation with mortgage lenders, made it possible for
Randall to turn his attention more and more toward external
acquisitions of his own. During 1978 Randall, with Jim Dolan’s
help, had investigated several acquisition opportunities in
related insurance industries, with the hope of broadening CMI’s
financial base. After several unsuccessful investigations, the
two men had come to believe that their knowledge and
competence was focused less on insurance per se than it was on
residential real estate and related financial transactions. These
experiences had led to a recognition that, in Frank Randall’s
words, “we are a residential real estate financial services
company.”
Source: Capital Mortgage Insurance Corporation (A), Harvard
Business School Case 9-480-057. Copyright ©1980 by the
President and Fellows of Harvard College.
This case was prepared by James P. Ware as a basis for class
discussion rather than to illustrate either effective or ineffective
handling of an administrative situation. Reprinted by permission
of the Harvard Business School. This case written in 1979. For
a variety of reasons, it is not possible to update the financial
information or the fact pattern in the case. We contiune to use it
in this book because of the teaching value of the case, in spite
of its age. The Residential Real Estate Industry
Frank Randall and Jim Dolan knew from personal experience
that real estate brokers, who play an obvious and important role
in property transactions, usually have close ties with local
banks and savings and loans. When mortgage funds are
plentiful, brokers often steer prospective home buyers to
particular lending institutions. When funds are scarce, the
lenders would then favor prospective borrowers referred by
their favorite brokers. Randall believed that these informal
relationships meant that realtors could have a significant impact
on the mortgage loan decision and thus on a mortgage insurance
decision as well.
For this reason, CMI had for many years directed a small
portion of its marketing effort toward real estate brokers. CMI’s
activities had consisted of offering educational programs for
realtors, property developers, and potential home buyers. The
company 12341235derived no direct revenues from these
programs, but offered them in the interest of stimulating home
sales and, more particularly, of informing both realtors and
home buyers of how mortgage insurance makes it possible to
purchase a home with a relatively low down payment.
Because he felt that real estate brokers could be powerful allies
in encouraging lenders to use mortgage insurance, Randall had
been tracking developments in the real estate industry for many
years. Historically a highly fragmented collection of local,
independent entrepreneurs, the industry in 1979 appeared to be
on the verge of a major restructuring and consolidation. For the
past several years many of the smaller brokers had been joining
national franchise organizations in an effort to gain a brand
image and to acquire improved management and sales skills.
More significantly, in 1979, several large national corporations
were beginning to acquire prominent real estate agencies in
major urban areas. The most aggressive of these appeared to be
Merrill Lynch and Company, the well-known Wall Street
securities trading firm. Merrill Lynch’s interest in real estate
brokers stemmed from several sources; perhaps most important
were the rapidly rising prices on property and homes. Realtors’
commissions averaged slightly over 6 percent of the sales price;
Fortune magazine estimated that real estate brokers had been
involved in home sales totaling approximately $190 billion in
1978, netting commissions in excess of $11 billion (in
comparison, stockbrokers’ commissions on all securities
transactions in 1978 were estimated at $3.7 billion).1 With
property values growing 10 to 20 percent per year, commissions
would only get larger; where 6 percent of a $30,000 home
netted only $1,800, 6 percent of a $90,000 sale resulted in a
commission well in excess of $5,000—for basically the same
work.
There were also clear signs that the volume of real estate
transactions would continue to increase. Although voluntary
intercity moves appeared to be declining slightly, corporate
transfers of employees were still rising. One of Merrill Lynch’s
earliest moves toward the real estate market had been to acquire
an employee relocation company several years earlier. Working
on a contract basis with corporate clients, Merrill Lynch
Relocation Management (MLRM) collaborated with independent
real estate brokers to arrange home sales and purchases for
transferred employees. Like other relocation companies, MLRM
would purchase the home at a fair market value and then handle
all the legal and financial details of reselling the home on the
open market. MLRM also provided relocation counseling and
home search assistance for transferred employees; its income
was derived primarily from service fees paid by corporate
clients (and augmented somewhat by referral fees from real
estate brokers, who paid MLRM a portion of the commissions
they earned on home sales generated by the transferred
employees).
Later, in September 1978, Merrill Lynch had formally
announced its intention to acquire at least 40 real estate
brokerage firms within three to four years. Merrill Lynch’s
interest in the industry stemmed not only from the profit
opportunities it saw but also from a corporate desire to become
a “financial services supermarket,” providing individual
customers with a wide range of investment and brokerage
services. In 1978 Merrill Lynch had acquired United First
Mortgage Corporation (UFM), a mortgage banker. And in early
1979 Merrill Lynch was in the midst of acquiring
12351236AMIC Corporation, a small mortgage insurance
company in direct competition with CMI. As Fortune reported,
In combination, these diverse activities hold some striking
possibilities. Merrill Lynch already packages and markets
mortgages through its registered representatives. … If all goes
according to plan, the company could later this year be
vertically integrated in a unique way. Assuming the AMIC
acquisition goes through, Merrill Lynch will be able to
guarantee mortgages. It could then originate mortgages through
its realty brokerages, process and service them through UFM,
insure them with AMIC, package them as pass-through or unit
trusts, and market them through its army of registered
representatives.2
It was this vision of an integrated financial services
organization that also excited Frank Randall. As he and Jim
Dolan reviewed their position in early 1979, they were
confident that they were in a unique position to build CMI into
a much bigger and more diversified company. The mortgage
insurance business gave them a solid financial base, with
regional offices throughout the country. Northwest Equipment
stood ready to provide the capital they would need for
significant growth. They already had relationships with
important lending institutions across the United States, and
their marketing efforts had given them a solid reputation with
important real estate brokers as well.
Thus Randall, in particular, felt that at least he had most of the
ingredients to begin building that diversified “residential real
estate financial services company” he had been dreaming about
for so long. Furthermore, Randall’s reading of the banking,
thrift, and real estate industries suggested that the time was
ripe. In his view, the uncertainties in the financial and housing
industries created rich opportunities for taking aggressive
action, and the vision of Merrill Lynch “bulling” its way into
the business was scaring realtors just enough for CMI to present
a comforting and familiar alternative.
The Metropolitan Realty Network
Frank Randall spent most of the fall of 1978 actively searching
for acquisition opportunities. As part of his effort, he contacted
David Osgood, who was the executive director of the
Metropolitan Realty Network, a national association of
independent real estate brokers. The association, commonly
known as MetroNet, had been formed primarily as a
communication vehicle so its members could refer home buyers
moving from one city to another to a qualified broker in the new
location.
Randall discovered that Osgood was somewhat concerned about
MetroNet’s long-term health and viability. Though MetroNet
included over 13,000 real estate agencies, it was losing some
members to national franchise chains, and Osgood was feeling
increasing pressures to strengthen the association by providing
more services to member firms. Yet the entrepreneurial
independence of MetroNet’s members made Osgood’s task
particularly difficult. He had found it almost impossible to get
them to agree on what they wanted him to do.
One service that the MetroNet brokers were agreed on
developing was the employee relocation business. Corporate
contracts to handle transferred employees were especially
attractive to the brokers because the contracts virtually
guaranteed repeat business in the local area, and they also led to
intercity referrals that almost always resulted in a home sale.
1236 1237
MetroNet brokers were also resentful of how Merrill Lynch
Relocation Management and other relocation services
companies were getting a larger and larger share of “their”
referral fees. Osgood told Randall that he had already set up a
committee of MetroNet brokers to look into how the association
could develop a corporate relocation and third-party equity
capability of its own.3 Osgood mentioned that their only effort
to date was an independent firm in Chicago named Corporate
Transfer Services, Inc. (CTS), that had been started by Elliott
Burr, a prominent Chicago broker and a MetroNet director. CTS
had been formed with the intention of working with MetroNet
brokers, but so far it had remained relatively small and had not
met MetroNet’s expectations.
As Randall explained to Osgood what kinds of activities CMI
engaged in to help lenders and increase the volume of home
sales, Osgood suddenly exclaimed, “That’s exactly what we’re
trying to do!” The two men ended their initial meeting
convinced that some kind of working relationship between CMI
and MetroNet could have major benefits for both organizations.
Osgood invited Randall to attend the next meeting of
MetroNet’s Third-Party Equity Committee, scheduled for March
1. “Let’s explore what we can do for each other,” said Osgood.
“You’re on,” concluded Randall.The Third-Party Equity
Business
Randall’s discussion with David Osgood had opened his eyes to
the third-party equity business, and he and Jim Dolan spent
most of their time in preparation for the March 1 committee
meeting steeped in industry studies and pro forma income
statements.
They quickly discovered that the employee relocation services
industry was highly competitive, though its future looked
bright. Corporate transfers of key employees appeared to be an
ingrained practice that showed no signs of letting up in the
foreseeable future. Merrill Lynch Relocation Management was
one of the two largest firms in the industry; most of the
prominent relocation companies were well-funded subsidiaries
of large, well-known corporations. Exhibit 1 contains Jim
Dolan’s tabulation of the seven major relocation firms, along
with his estimates of each company’s 1978 volume of home
purchases.
Dolan also developed a pro forma income and expense statement
for a hypothetical firm handling 2,000 home purchases annually
(see Exhibit 2). His calculations showed a potential 13.1 percent
return on equity (ROE). Dolan then discovered that some
companies achieved a much higher ROE by using a home
purchase trust, a legal arrangement that made it possible to
obtain enough bank financing to leverage a company’s equity
base by as much as 10 to 1.
EXHIBIT 1: Major Employee Relocation Services Companies
Randall and Dolan were increasingly certain that they wanted to
get CMI into the employee relocation services business. They
saw it as a natural tie-in with CMI’s mortgage insurance
operations—one that could exploit the same set of relationships
that CMI already had with banks, realtors, savings and loans,
and other companies involved in the development, construction,
sale, and financing of residential real estate. The two men felt
that real estate brokers had a critically important role in the
process. Brokers were not only involved in the actual property
transactions, but in addition they almost always had local
contacts with corporations that could lead to the signing of
employee relocation contracts. Equally important, from
Randall’s and Dolan’s perspective, was their belief that a close
relationship between CMI and the MetroNet brokers would also
lead to significant sales of CMI’s mortgage insurance policies.
EXHIBIT 2: Hypothetical Employee Relocation Company Pro
Forma Income Statement
Key assumptions
· 1. Annual purchase volume of 2,000 homes.
· 2. Assume average holding period of 120 days. Inventory turns
over three times annually, for an average of 667 units in
inventory at any point in time.
· 3. Average home value of $75,000.
· 4. Existing mortgages on homes average 50 percent of
property value. Additional required capital will be 40 percent
equity, 60 percent long-term debt.
· 5. Fee income from corporate clients will average 2.75 percent
of value of properties purchased (based on historical industry
data).
· 6. Operating expenses (marketing, sales, office administration)
will average 1 percent of value of properties purchased (all
costs associated with purchases, including debt service, are
billed back to corporate clients).
Calculations
The March 1 meeting with MetroNet’s Third-Party Equity
Committee turned into an exploration of how CMI and MetroNet
might help each other by stimulating both home sales and high-
ratio mortgage loans. After several hours of discussion, Frank
Randall proposed specifically that CMI build an operating
company to handle the corporate relocation business jointly
with the MetroNet brokers. As a quid pro quo, Randall
suggested that the brokers could market CMI mortgage
insurance to both potential home buyers and lending
institutions.
The committee’s response to this idea was initially skeptical.
Finally, however, they agreed to consider a more formal
proposal at a later date. MetroNet’s board of directors was
scheduled to meet on April 10; the Third-Party Equity
Committee could review the proposal on April 9 and, if they
approved, present it to the full board on the 10th.
As the committee meeting broke up, Randall and Dolan began
talking with Elliott Burr and Thomas Winder, two of the four
owners of Corporate Transfer Services, Inc. (CTS). Though
Burr had been the principal founder of CTS, his primary
business was a large real estate brokerage firm in north
suburban Chicago that he operated in partnership with William
Lehman, who was also a CTS stockholder.
1239 1240
The four men sat back down at the meeting table, and Randall
mentioned that his primary interest was to learn more about how
an employee relocation business operated. Burr offered to send
him copies of contracts with corporate clients, sample financial
statements, and so on. At one point during their discussion Burr
mentioned the possibility of an acquisition. Randall asked,
somewhat rhetorically, “How do you put a value on a company
like this?” Burr responded almost immediately, “Funny you
should ask. We’ve talked to an attorney and have put together
this proposal.” Burr reached into his briefcase and pulled out a
two-page document. He then proceeded to describe a complex
set of terms involving the sale of an 80 percent interest in CTS,
subject to guarantees concerning capitalization, lines of credit,
data processing support, future distribution of profits and
dividends, and more.
Randall backed off immediately, explaining that he needed to
learn more about the nature of the business before he would
seriously consider an acquisition. As Jim Dolan later recalled,
I think they were expecting an offer right then and there. But it
was very hard to understand what they really wanted; it was
nothing we could actually work from. Besides that, the numbers
they were thinking about were ridiculously high—over $5
million. We put the letter away and told them we didn’t want to
get specific until after the April 10 meeting. And that’s the way
we left it.
Preparation for the April 10 Meeting
During the next six weeks Randall and Dolan continued their
investigations of the employee relocation industry and studied
CTS much more closely.
One of their major questions was how much additional mortgage
insurance the MetroNet brokers might be able to generate. Frank
Randall had CMI’s marketing staff conduct a telephone survey
of about 25 key MetroNet brokers. The survey suggested that
most brokers were aware of mortgage insurance, although few
of them were actively pushing it. All of those questioned
expressed an interest in using CMI’s marketing programs, and
were eager to learn more about CMI insurance.
By early May a fairly clear picture of CTS was emerging. The
company had been founded in 1975; it had barely achieved a
break-even profit level. Annual home purchases and sales had
reached a level of almost 500 properties, and CTS had worked
with about 65 MetroNet brokers and 35 corporate clients. Tom
Winder was the general manager; he supervised a staff of about
25 customer representatives and clerical support staff.
Conversations with David Osgood and several MetroNet brokers
who had worked with CTS suggested that the company had
made promises to MetroNet about developing a nationwide,
well-financed, fully competitive organization. To date,
however, those promises were largely unfulfilled. Osgood
believed that CTS’s shortage of equity and, therefore,
borrowing capacity, had severely limited its growth potential.
Jim Dolan obtained a copy of CTS’s December 1978 balance
sheet that, in his mind, confirmed Osgood’s feelings (see
Exhibit 3). The company had a net worth of only $420,000.
Three of the four stockholders (Elliott Burr, William Lehman,
and Michael Kupchak) had invested an additional $2 million in
the company—$1.3 million in short-term notes and $700,000 in
bank loans that they had personally guaranteed. While CTS
owned homes valued at $13.4 million, it also had additional
bank loans and 12401241assumed mortgages totaling $9.8
million. Furthermore, the company had a highly uncertain
earnings stream; Frank Randall believed the current business
could tail off to almost nothing within six months.
EXHIBIT 3: CTS Balance Sheet
During late March both Randall and Dolan had a number of
telephone conversations with Burr and Winder. Their
discussions were wide ranging and quite open; the CTS partners
struck Randall as being unusually candid. They seemed more
than willing to share everything they knew about the business
and their own company. On one occasion, Burr asked how much
of CTS Randall wanted to buy and how Randall would feel
about the present owners retaining a minority interest. Burr’s
question led Randall and Dolan to conclude that in fact they
wanted full ownership. They planned to build up the company’s
equity base considerably and wanted to gain all the benefits of a
larger, more profitable operation for CMI.
In early April, Randall developed the formal proposal that he
intended to present to MetroNet’s board of directors (see
Exhibit 4). The proposal committed CMI to enter negotiations to
acquire CTS and to use CTS as a base for building a third-party
equity company with a capitalization sufficient to support an
annual home purchase capability of at least 2,000 units. In
return, the proposal asked MetroNet to begin a program of
actively supporting the use of CMI’s insurance on high-ratio
loans.
1241 1242
EXHIBIT 4: Letter of Intent
Board of Directors
The Metropolitan Realty Network
New York, NY
April 9, 1979
Gentlemen:
It is our intention to enter negotiations with the principals of
Corporate Transfer Services, Inc., for the acquisition of the
equity ownership of this Company by Capital Mortgage
Insurance Corporation.
In the event Capital Mortgage Insurance Corporation is
successful in the acquisition of Corporate Transfer Services,
Inc., it is our intention to capitalize this Company to the extent
required for the development of a complete bank line of credit.
The initial capital and bank line of credit would provide the
MetroNet association members an annual equity procurement of
1,500 to 2,000 units. In addition, we would be prepared to
expand beyond this initial capacity if the MetroNet Association
volume and profitability of business dictate.
We are prepared to develop an organizational structure and
support system that can provide a competitive and professional
marketing and administrative approach to the corporate transfer
market.
Our intentions to enter negotiations with Corporate Transfer
Services, Inc., are subject to the following:
· 1. The endorsement of this action by you, the board of
directors of MetroNet, for Capital Mortgage Insurance
Corporation to acquire this organization.
· 2. The assurance of the MetroNet Association for the
continuation of their support and use of CTS. Upon completion
of the acquisition, the MetroNet Association would agree to
sign a Letter of Agreement with the new owners of Corporate
Transfer Services.
· 3. The assurance of the MetroNet Association to cooperate in
the development of a close working relationship with CMI for
the influence and control they may provide when seeking high-
ratio conventional mortgage loans using mortgage insurance.
Capital Mortgage Insurance will need the support of expanded
business by the MetroNet Association, due to the heavy capital
commitment we will be required to make to CTS to make this
acquisition feasible. In this regard, CMI is prepared to offer the
MetroNet nationwide members a range of marketing programs
and mortgage financing packages that will help earn and
deserve the mortgage insurance business and expand the
listings, sales, and profitability of the MetroNet members.
Upon receiving the endorsement and support outlined in this
letter from the board of directors of MetroNet, we will proceed
immediately with the negotiations with Corporate Transfer
Services, Inc. It would be our intention to have the acquisition
completed and the company fully operational by the time of the
MetroNet national convention in San Francisco in July 1979.
Sincerely,
Franklin T. Randall
President and Chief Executive Officer
Randall and Dolan met again with the Third-Party Equity
Committee in New York on April 9 to preview the CMI
proposal. The committee reacted favorably, and the next day
MetroNet’s board of directors unanimously accepted the
proposal after discussing it for less than 15 minutes.Formal
Negotiations with Corporate Transfer Services
On the afternoon of April 10, following the MetroNet board
meeting, Randall and Dolan met again with Elliott Burr and
Tom Winder. Now that CMI was formally committed to
acquisition negotiations, Burr and Winder were eager to get
specific and talk numbers. However, Randall and Dolan
remained very cautious. When Burr expressed an interest in
discussing a price, Randall replied, “We don’t know what
you’re worth. But we’ll entertain any reasonable argument you
want to make for why we should pay more than your net worth.”
The meeting ended with a general agreement to firm things up
by April 25. Later, reflecting on this session, Jim Dolan
commented,
Our letter of agreement committed us to having an operating
company by July 12, so the clock was running on us. However,
we know that after the April 10 board meeting they would be
hard pressed not to be bought, and besides they were obviously
pretty eager. But at that point in time we had not even met the
other two stockholders; we suspected the high numbers were
coming from them.Further Assessment of CTS
Even though the April 10 meeting had ended with an agreement
to move ahead by April 25, it quickly became evident that a
complete assessment of CTS and preparation of a formal offer
would take more than two weeks. Other operating
responsibilities prevented both Randall and Dolan from
devoting as much time as they had intended to the acquisition,
and the analysis process itself required more time than they had
expected.
During the first week of May, Jim Dolan made a
“reconnaissance” trip to Chicago. His stated purpose was to
examine CTS’s books and talk with the company’s local
bankers. He also scrutinized the office facilities, met and talked
with several office employees, observed Tom Winder
interacting with customers and subordinates, and generally
assessed the company’s operations. Dolan spent most of his
time with Winder, but he also had an opportunity to have dinner
with William Lehman, another of CTS’s stockholders. Dolan
returned to Philadelphia with a generally favorable set of
impressions about the company’s operations and a much more
concrete understanding of its financial situation. He reported to
Randall, “They’re running a responsible organization in a
basically sensible manner.” At the same time, however, Dolan
also reported that CTS was under increasing pressure from its
bankers to improve its financial performance.
Dolan’s trip also provided him with a much richer
understanding of the four men who owned CTS: Elliott Burr,
William Lehman (Burr’s real estate partner), Michael Kupchak
(a private investor), and Tom Winder. Of these four, only
Winder was actively involved in the day-to-day management of
the company, although Elliott Burr stayed in very close touch
with Winder and was significantly more involved than either
Lehman 12431244or Kupchak. From their meetings and
telephone conversations, Randall and Dolan pieced together the
following pictures of the four men:
· • Elliott Burr, in his middle 50s, had been the driving force
behind Corporate Transfer Services. He was a classic real estate
salesman—a warm, straightforward, friendly man who
enthusiastically believed in what he was doing. An eternal
optimist, he had been an early advocate of MetroNet’s getting
into the employee relocation business. Burr knew the relocation
business extremely well; he personally called on many of the
large Chicago corporations to sell CTS’s services. Burr
appeared to be very well off financially. Burr and Lehman Real
Estate was one of the largest realty firms on Chicago’s North
Shore, and Burr was held in high regard by local bankers. One
banker had told Dolan, “Burr’s word is his bond.”
· • William Lehman, Burr’s real estate partner, was in his mid-
60s. He appeared to be much more of a financial adviser and
investor than an operating manager. Lehman personally owned
the shopping center where Burr and Lehman Real Estate was
located, as well as the office building where CTS was leasing
space. Dolan characterized Lehman as an “elder statesman—a
true gentleman.” Dolan recalled that when he had had dinner
with Lehman during his visit to Chicago, Lehman had kept the
conversation on a personal level, repeatedly expressing concern
about Dolan’s plane reservations, hotel accommodations, and so
on. He had hardly mentioned CTS during the entire dinner.
· • Michael Kupchak was the third principal stockholder.
Kupchak, about 50, had been a mortgage banker in Chicago for
a number of years. Recently, however, he had left the bank to
manage his own investments on a full-time basis. Dolan met
Kupchak briefly during his Chicago visit, and characterized him
as a “bulldog”—an aggressive, ambitious man much more
interested in financial transactions than in the nature of the
business. He had apparently thought Dolan was coming to
Chicago to make a firm offer and had been irritated that one had
not been forthcoming. Frank Randall had not yet met Kupchak
face-to-face, although they had talked once by telephone.
· • Thomas Winder, 44, had spent most of his career in real
estate–related businesses. At one time he had worked for a
construction company, and then he had joined the mortgage
bank where Michael Kupchak worked. Kupchak had actually
brought Winder into CTS as its general manager, and the three
original partners had offered him 25 percent ownership in the
company as part of his compensation package. Winder was not
only CTS’s general manager, but its lead salesperson as well.
He called on prospective corporate clients all over the country,
and he worked closely with MetroNet. That activity primarily
involved appearing at association-sponsored seminars to inform
member brokers about CTS and its services.
· It was obvious to Jim Dolan that CTS had become an
important source of real estate sales commissions for the Burr
and Lehman partnership. Most of CTS’s clients were in the
Chicago area, and a large portion of the real estate transactions
generated by CTS were being handled by Burr and Lehman Real
Estate.
· 1244 1245
· Dolan also inferred that the three senior partners—Burr,
Lehman, and Kupchak— were close friends socially as well as
professionally. The men clearly respected each other and valued
each other’s opinions. On one occasion Burr had told Dolan,
“It’s because of Bill Lehman that I have what I have today. I
can always trust his word.” Tom Winder was also woven into
the relationship, but he was apparently not as closely involved
as the other three. Randall and Dolan both sensed that Elliott
Burr was the unofficial spokesman of the group. “I have the
impression he can speak for all of them,” commented Dolan.
· In late April, Randall obtained a copy of a consultant’s report
on the employee relocation industry that had been
commissioned by MetroNet’s Third-Party Equity Committee.
The report estimated that there were more than 500,000
homeowner/employees transferred annually, generating over 1
million home purchases and sales. However, fewer than 55,000
of these transfers were currently being handled by relocation
services companies. Dolan’s own analysis had projected a 10 to
15 percent annual growth rate in the use of relocation
companies, leading to industry volume estimates of 60,000 in
1979, 67,000 in 1980, and 75,000 by 1981. The consultant’s
report stressed that success in the relocation business depended
on a company’s ability to provide services to its corporate
clients at lower cost than the clients could do it themselves. In
addition, profitability depended on a company’s ability to turn
over its inventory of homes quickly and at reasonable prices.
Dolan’s own financial projections showed a potential return on
equity of over 30 percent by 1983, assuming only an 8 percent
share of the market. And that return did not include any
incremental profits resulting from new sales of CMI mortgage
insurance policies generated by MetroNet brokers. Randall in
particular was confident that the close ties between CMI and
MetroNet would result in at least 5,000 new mortgage insurance
policies annually—a volume that could add over $400,000 in
after-tax profits to CMI’s basic business.
· On May 10, Randall and Dolan attended a Northwest
Equipment Corporation financial review meeting in
Minneapolis. Prior to their trip west Randall had prepared a
detailed analysis of the CTS acquisition and the employee
relocation industry. The analysis, in the form of a proposal,
served as documentation for a formal request to Northwest for a
capital expenditure of $9 million. Randall had decided that he
was willing to pay up to $600,000 more than the $420,000 book
value of CTS’s net worth; the remaining $8 million would
constitute the initial equity base required to build CTS into a
viable company. The financial review meeting evolved into a
lengthy critique of the acquisition proposal. Northwest’s
corporate staff was initially quite skeptical of the financial
projections, but Randall and Dolan argued that the risks were
relatively low (the homes could always be sold) and the
potential payoffs, both economic and strategic, were enormous.
Finally, after an extended debate, the request was
approved.Formal Negotiations with CTS
When Randall and Dolan returned from Minneapolis, they felt it
was finally time to proceed in earnest with the acquisition
negotiations. Randall sensed that at present CTS was limping
along to no one’s satisfaction—including Elliott Burr’s. The
company was sucking up 12451246much more of Burr’s time
and energy than he wanted to give it, and its inability to fulfill
MetroNet’s expectations was beginning to be an embarrassment
for Burr personally.
In spite of these problems, Randall remained interested in
completing the acquisition. Buying CTS would get CMI into the
relocation business quickly, would provide them with immediate
licensing and other legal documentation in 38 states, and would
get them an experienced operations manager in Tom Winder.
More important, Randall knew that Elliott Burr was an
important and respected MetroNet broker, and buying CTS
would provide an effective, influential entry into the MetroNet
“old boy” network. Though he couldn’t put a number on the
value of that network, Randall believed it was almost more
important than the acquisition of CTS itself. Randall was
convinced that the connection with the MetroNet brokers would
enable him to run CTS at far lower cost than the established
relocation companies, and he also expected to realize a
significant increase in CMI’s mortgage insurance business.May
21, 1979
Now, as Randall and Dolan sat in Randall’s office on May 21,
they discussed the draft of a formal purchase offer that Dolan
had prepared that morning (see Exhibit 5 for relevant excerpts).
The two men had decided to make an initial offer of $400,000
more than the $420,000 book value of CTS’s net worth, subject
to a formal audit and adjustments depending on the final sales
prices of all homes owned by CTS as of the formal purchase
date. This opening bid was $200,000 below Randall’s ceiling
price of $600,000 for the firm’s goodwill. The offer was for 100
percent of the ownership of the company. The $2 million in
outstanding notes would pass through to the new company
owned by Randall and Dolan. The offer also included a
statement of intent to retain Tom Winder as CTS’s general
manager and to move the company to CMI’s home office in
Philadelphia.EXHIBIT 5: Draft of Purchase Letter
The Board of Directors and Stockholders
Corporate Transfer Services, Inc.
Chicago, IL
May 24, 1979
Gentlemen:
Capital Mortgage Insurance Corporation (the “Purchaser”)
hereby agrees to purchase from you (the “Stockholders”), and
you, the Stockholders, hereby jointly and severally agree to sell
to us, the Purchaser, 100 percent of the issued and outstanding
shares of capital stock of Corporate Transfer Services (the
“Company”) on the following terms and conditions.
Purchase Price. Subject to any adjustment under the following
paragraph, the Purchase Price of the Stock shall be the sum of
$400,000.00 (four hundred thousand dollars even) and an
amount equal to the Company’s net worth as reflected in its
audited financial statements on the closing date (the “Closing
Date Net Worth”).
Adjustment of Purchase Price. The Purchase Price shall be
reduced or increased, as the case may be, dollar-for-dollar by
the amount, if any, by which the net amount realized on the sale
of homes owned as of the Closing Date is exceeded by, or
exceeds, the value attributed to such homes in the Closing Date
Net Worth.
Continuation of Employment. Immediately upon consummation
of the transaction, the Purchaser will enter into discussion with
Mr. Thomas Winder with the intent that he continue
employment in a management capacity at a mutually agreeable
rate of pay. Mr. Winder will relocate to Philadelphia,
Pennsylvania, and will be responsible for the sale of all homes
owned by the Company at the Closing Date.
Covenant-Not-to-Compete. At the closing, each Stockholder
will execute and deliver a covenant-not-to-compete agreeing
that he will not engage in any capacity in the business
conducted by the Company for a period of two years. If the
foregoing correctly states our agreement as to this transaction,
please sign below.
Very truly yours,
CAPITAL MORTGAGE INSURANCE
CORPORATION
The foregoing is agreed to and accepted. By
___________________________
President
As Randall and Dolan reviewed their plans, it was clear that
they were more concerned about how to conduct the face-to-
face negotiations than with the formal terms themselves. In the
telephone call he had just completed, Randall had told Elliott
Burr only that they wanted to meet the other stockholders and
review their current thinking. At one point during the
conversation Jim Dolan commented,
I really wonder how they’ll react to this offer. We’ve been
putting them off for so long now that I’m not sure how they feel
about us anymore. And our offer is so much less than they’re
looking for.
Randall replied,
I know that—but I have my ceiling. It seems to me the real
question now is what kind of bargaining stance we should take,
and how to carry it out. What do you think they are expecting?
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Case 1 Capital Mortgage Insurance Corporation (A)Frank Randall .docx

  • 1.
    Case 1: CapitalMortgage Insurance Corporation (A) Frank Randall hung up the telephone, leaned across his desk, and fixed a cold stare at Jim Dolan. OK, Jim. They’ve agreed to a meeting. We’ve got three days to resolve this thing. The question is, what approach should we take? How do we get them to accept our offer? Randall, president of Capital Mortgage Insurance Corporation (CMI), had called Dolan, his senior vice president and treasurer, into his office to help him plan their strategy for completing the acquisition of Corporate Transfer Services (CTS). The two men had begun informal discussions with the principal stockholders of the small employee relocation services company some four months earlier. Now, in late May 1979, they were developing the terms of a formal purchase offer and plotting their strategy for the final negotiations. The acquisition, if consummated, would be the first in CMI’s history. Furthermore, it represented a significant departure from the company’s present business. Randall and Dolan knew that the acquisition could have major implications, both for themselves and for the company they had revitalized over the past several years. Jim Dolan ignored Frank Randall’s intense look and gazed out the eighth-floor window overlooking Philadelphia’s Independence Square. That’s not an easy question, Frank. We know they’re still looking for a lot more money than we’re thinking about. But beyond that, the four partners have their own differences, and we need to think through just what they’re expecting. So I guess we’d better talk this one through pretty carefully. Company and Industry Background CMI was a wholly owned subsidiary of Northwest Equipment Corporation, a major freight transporter and lessor of railcars, commercial aircraft, and other industrial equipment. Northwest had acquired CMI in 1978, two years after CMI’s original
  • 2.
    parent company, aninvestment management corporation, had gone into Chapter 11 bankruptcy proceedings. CMI had been created to sell mortgage guaranty insurance policies to residential mortgage lenders throughout the United States. Mortgageinsurance provides banks, savings and loans, mortgage bankers, and other mortgage lenders with protection against financial losses when homeowners default on their mortgage loans. Lending institutions normally protect their property loan investments by offering loans of only 70 percent to 80 percent of the appraised value of the property; the 12331234remaining 20 to 30 percent constitutes the homeowner’s down payment. However, mortgage loan insurance makes it possible for lenders to offer so-called high-ratio loans of up to 95 percent of a home’s appraised value. High-ratio loans are permitted only when the lender insures the loan; although the policy protects the lender, the premiums are paid by the borrower, as an addition to monthly principal and interest charges. The principal attraction of mortgageinsurance is that it makes purchasing a home possible for many more individuals. It is much easier to produce a 5 percent down payment than to save up the 20 to 30 percent traditionally required. CMI had a mixed record of success within the private mortgageinsurance industry. Frank Randall, the company’s first and only president, had gotten the organization off to an aggressive beginning, attaining a 14.8 percent market share by 1972. By 1979, however, that share had fallen to just over 10 percent even though revenues had grown from $18 million in 1972 to over $30 million in 1979. Randall attributed the loss of market share primarily to the difficulties created by the bankruptcy of CMI’s original parent. Thus he had been quite relieved when Northwest Equipment acquired CMI in January 1978. Northwest provided CMI with a level of management and financial support it had never before enjoyed. Furthermore, Northwest’s corporate management had made it clear to Frank Randall that he was expected to build CMI into a much larger,
  • 3.
    diversified financial servicescompany. Northwest’s growth expectations were highly consistent with Frank Randall’s own ambitions. The stability created by the acquisition, in combination with the increasing solidity of CMI’s reputation with mortgage lenders, made it possible for Randall to turn his attention more and more toward external acquisitions of his own. During 1978 Randall, with Jim Dolan’s help, had investigated several acquisition opportunities in related insurance industries, with the hope of broadening CMI’s financial base. After several unsuccessful investigations, the two men had come to believe that their knowledge and competence was focused less on insurance per se than it was on residential real estate and related financial transactions. These experiences had led to a recognition that, in Frank Randall’s words, “we are a residential real estate financial services company.” Source: Capital Mortgage Insurance Corporation (A), Harvard Business School Case 9-480-057. Copyright ©1980 by the President and Fellows of Harvard College. This case was prepared by James P. Ware as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Reprinted by permission of the Harvard Business School. This case written in 1979. For a variety of reasons, it is not possible to update the financial information or the fact pattern in the case. We contiune to use it in this book because of the teaching value of the case, in spite of its age. The Residential Real Estate Industry Frank Randall and Jim Dolan knew from personal experience that real estate brokers, who play an obvious and important role in property transactions, usually have close ties with local banks and savings and loans. When mortgage funds are plentiful, brokers often steer prospective home buyers to particular lending institutions. When funds are scarce, the lenders would then favor prospective borrowers referred by their favorite brokers. Randall believed that these informal relationships meant that realtors could have a significant impact
  • 4.
    on the mortgageloan decision and thus on a mortgage insurance decision as well. For this reason, CMI had for many years directed a small portion of its marketing effort toward real estate brokers. CMI’s activities had consisted of offering educational programs for realtors, property developers, and potential home buyers. The company 12341235derived no direct revenues from these programs, but offered them in the interest of stimulating home sales and, more particularly, of informing both realtors and home buyers of how mortgage insurance makes it possible to purchase a home with a relatively low down payment. Because he felt that real estate brokers could be powerful allies in encouraging lenders to use mortgage insurance, Randall had been tracking developments in the real estate industry for many years. Historically a highly fragmented collection of local, independent entrepreneurs, the industry in 1979 appeared to be on the verge of a major restructuring and consolidation. For the past several years many of the smaller brokers had been joining national franchise organizations in an effort to gain a brand image and to acquire improved management and sales skills. More significantly, in 1979, several large national corporations were beginning to acquire prominent real estate agencies in major urban areas. The most aggressive of these appeared to be Merrill Lynch and Company, the well-known Wall Street securities trading firm. Merrill Lynch’s interest in real estate brokers stemmed from several sources; perhaps most important were the rapidly rising prices on property and homes. Realtors’ commissions averaged slightly over 6 percent of the sales price; Fortune magazine estimated that real estate brokers had been involved in home sales totaling approximately $190 billion in 1978, netting commissions in excess of $11 billion (in comparison, stockbrokers’ commissions on all securities transactions in 1978 were estimated at $3.7 billion).1 With property values growing 10 to 20 percent per year, commissions would only get larger; where 6 percent of a $30,000 home netted only $1,800, 6 percent of a $90,000 sale resulted in a
  • 5.
    commission well inexcess of $5,000—for basically the same work. There were also clear signs that the volume of real estate transactions would continue to increase. Although voluntary intercity moves appeared to be declining slightly, corporate transfers of employees were still rising. One of Merrill Lynch’s earliest moves toward the real estate market had been to acquire an employee relocation company several years earlier. Working on a contract basis with corporate clients, Merrill Lynch Relocation Management (MLRM) collaborated with independent real estate brokers to arrange home sales and purchases for transferred employees. Like other relocation companies, MLRM would purchase the home at a fair market value and then handle all the legal and financial details of reselling the home on the open market. MLRM also provided relocation counseling and home search assistance for transferred employees; its income was derived primarily from service fees paid by corporate clients (and augmented somewhat by referral fees from real estate brokers, who paid MLRM a portion of the commissions they earned on home sales generated by the transferred employees). Later, in September 1978, Merrill Lynch had formally announced its intention to acquire at least 40 real estate brokerage firms within three to four years. Merrill Lynch’s interest in the industry stemmed not only from the profit opportunities it saw but also from a corporate desire to become a “financial services supermarket,” providing individual customers with a wide range of investment and brokerage services. In 1978 Merrill Lynch had acquired United First Mortgage Corporation (UFM), a mortgage banker. And in early 1979 Merrill Lynch was in the midst of acquiring 12351236AMIC Corporation, a small mortgage insurance company in direct competition with CMI. As Fortune reported, In combination, these diverse activities hold some striking possibilities. Merrill Lynch already packages and markets mortgages through its registered representatives. … If all goes
  • 6.
    according to plan,the company could later this year be vertically integrated in a unique way. Assuming the AMIC acquisition goes through, Merrill Lynch will be able to guarantee mortgages. It could then originate mortgages through its realty brokerages, process and service them through UFM, insure them with AMIC, package them as pass-through or unit trusts, and market them through its army of registered representatives.2 It was this vision of an integrated financial services organization that also excited Frank Randall. As he and Jim Dolan reviewed their position in early 1979, they were confident that they were in a unique position to build CMI into a much bigger and more diversified company. The mortgage insurance business gave them a solid financial base, with regional offices throughout the country. Northwest Equipment stood ready to provide the capital they would need for significant growth. They already had relationships with important lending institutions across the United States, and their marketing efforts had given them a solid reputation with important real estate brokers as well. Thus Randall, in particular, felt that at least he had most of the ingredients to begin building that diversified “residential real estate financial services company” he had been dreaming about for so long. Furthermore, Randall’s reading of the banking, thrift, and real estate industries suggested that the time was ripe. In his view, the uncertainties in the financial and housing industries created rich opportunities for taking aggressive action, and the vision of Merrill Lynch “bulling” its way into the business was scaring realtors just enough for CMI to present a comforting and familiar alternative. The Metropolitan Realty Network Frank Randall spent most of the fall of 1978 actively searching for acquisition opportunities. As part of his effort, he contacted David Osgood, who was the executive director of the Metropolitan Realty Network, a national association of independent real estate brokers. The association, commonly
  • 7.
    known as MetroNet,had been formed primarily as a communication vehicle so its members could refer home buyers moving from one city to another to a qualified broker in the new location. Randall discovered that Osgood was somewhat concerned about MetroNet’s long-term health and viability. Though MetroNet included over 13,000 real estate agencies, it was losing some members to national franchise chains, and Osgood was feeling increasing pressures to strengthen the association by providing more services to member firms. Yet the entrepreneurial independence of MetroNet’s members made Osgood’s task particularly difficult. He had found it almost impossible to get them to agree on what they wanted him to do. One service that the MetroNet brokers were agreed on developing was the employee relocation business. Corporate contracts to handle transferred employees were especially attractive to the brokers because the contracts virtually guaranteed repeat business in the local area, and they also led to intercity referrals that almost always resulted in a home sale. 1236 1237 MetroNet brokers were also resentful of how Merrill Lynch Relocation Management and other relocation services companies were getting a larger and larger share of “their” referral fees. Osgood told Randall that he had already set up a committee of MetroNet brokers to look into how the association could develop a corporate relocation and third-party equity capability of its own.3 Osgood mentioned that their only effort to date was an independent firm in Chicago named Corporate Transfer Services, Inc. (CTS), that had been started by Elliott Burr, a prominent Chicago broker and a MetroNet director. CTS had been formed with the intention of working with MetroNet brokers, but so far it had remained relatively small and had not met MetroNet’s expectations. As Randall explained to Osgood what kinds of activities CMI engaged in to help lenders and increase the volume of home sales, Osgood suddenly exclaimed, “That’s exactly what we’re
  • 8.
    trying to do!”The two men ended their initial meeting convinced that some kind of working relationship between CMI and MetroNet could have major benefits for both organizations. Osgood invited Randall to attend the next meeting of MetroNet’s Third-Party Equity Committee, scheduled for March 1. “Let’s explore what we can do for each other,” said Osgood. “You’re on,” concluded Randall.The Third-Party Equity Business Randall’s discussion with David Osgood had opened his eyes to the third-party equity business, and he and Jim Dolan spent most of their time in preparation for the March 1 committee meeting steeped in industry studies and pro forma income statements. They quickly discovered that the employee relocation services industry was highly competitive, though its future looked bright. Corporate transfers of key employees appeared to be an ingrained practice that showed no signs of letting up in the foreseeable future. Merrill Lynch Relocation Management was one of the two largest firms in the industry; most of the prominent relocation companies were well-funded subsidiaries of large, well-known corporations. Exhibit 1 contains Jim Dolan’s tabulation of the seven major relocation firms, along with his estimates of each company’s 1978 volume of home purchases. Dolan also developed a pro forma income and expense statement for a hypothetical firm handling 2,000 home purchases annually (see Exhibit 2). His calculations showed a potential 13.1 percent return on equity (ROE). Dolan then discovered that some companies achieved a much higher ROE by using a home purchase trust, a legal arrangement that made it possible to obtain enough bank financing to leverage a company’s equity base by as much as 10 to 1. EXHIBIT 1: Major Employee Relocation Services Companies Randall and Dolan were increasingly certain that they wanted to
  • 9.
    get CMI intothe employee relocation services business. They saw it as a natural tie-in with CMI’s mortgage insurance operations—one that could exploit the same set of relationships that CMI already had with banks, realtors, savings and loans, and other companies involved in the development, construction, sale, and financing of residential real estate. The two men felt that real estate brokers had a critically important role in the process. Brokers were not only involved in the actual property transactions, but in addition they almost always had local contacts with corporations that could lead to the signing of employee relocation contracts. Equally important, from Randall’s and Dolan’s perspective, was their belief that a close relationship between CMI and the MetroNet brokers would also lead to significant sales of CMI’s mortgage insurance policies. EXHIBIT 2: Hypothetical Employee Relocation Company Pro Forma Income Statement Key assumptions · 1. Annual purchase volume of 2,000 homes. · 2. Assume average holding period of 120 days. Inventory turns over three times annually, for an average of 667 units in inventory at any point in time. · 3. Average home value of $75,000. · 4. Existing mortgages on homes average 50 percent of property value. Additional required capital will be 40 percent equity, 60 percent long-term debt. · 5. Fee income from corporate clients will average 2.75 percent of value of properties purchased (based on historical industry data). · 6. Operating expenses (marketing, sales, office administration) will average 1 percent of value of properties purchased (all costs associated with purchases, including debt service, are billed back to corporate clients). Calculations The March 1 meeting with MetroNet’s Third-Party Equity
  • 10.
    Committee turned intoan exploration of how CMI and MetroNet might help each other by stimulating both home sales and high- ratio mortgage loans. After several hours of discussion, Frank Randall proposed specifically that CMI build an operating company to handle the corporate relocation business jointly with the MetroNet brokers. As a quid pro quo, Randall suggested that the brokers could market CMI mortgage insurance to both potential home buyers and lending institutions. The committee’s response to this idea was initially skeptical. Finally, however, they agreed to consider a more formal proposal at a later date. MetroNet’s board of directors was scheduled to meet on April 10; the Third-Party Equity Committee could review the proposal on April 9 and, if they approved, present it to the full board on the 10th. As the committee meeting broke up, Randall and Dolan began talking with Elliott Burr and Thomas Winder, two of the four owners of Corporate Transfer Services, Inc. (CTS). Though Burr had been the principal founder of CTS, his primary business was a large real estate brokerage firm in north suburban Chicago that he operated in partnership with William Lehman, who was also a CTS stockholder. 1239 1240 The four men sat back down at the meeting table, and Randall mentioned that his primary interest was to learn more about how an employee relocation business operated. Burr offered to send him copies of contracts with corporate clients, sample financial statements, and so on. At one point during their discussion Burr mentioned the possibility of an acquisition. Randall asked, somewhat rhetorically, “How do you put a value on a company like this?” Burr responded almost immediately, “Funny you should ask. We’ve talked to an attorney and have put together this proposal.” Burr reached into his briefcase and pulled out a two-page document. He then proceeded to describe a complex set of terms involving the sale of an 80 percent interest in CTS, subject to guarantees concerning capitalization, lines of credit,
  • 11.
    data processing support,future distribution of profits and dividends, and more. Randall backed off immediately, explaining that he needed to learn more about the nature of the business before he would seriously consider an acquisition. As Jim Dolan later recalled, I think they were expecting an offer right then and there. But it was very hard to understand what they really wanted; it was nothing we could actually work from. Besides that, the numbers they were thinking about were ridiculously high—over $5 million. We put the letter away and told them we didn’t want to get specific until after the April 10 meeting. And that’s the way we left it. Preparation for the April 10 Meeting During the next six weeks Randall and Dolan continued their investigations of the employee relocation industry and studied CTS much more closely. One of their major questions was how much additional mortgage insurance the MetroNet brokers might be able to generate. Frank Randall had CMI’s marketing staff conduct a telephone survey of about 25 key MetroNet brokers. The survey suggested that most brokers were aware of mortgage insurance, although few of them were actively pushing it. All of those questioned expressed an interest in using CMI’s marketing programs, and were eager to learn more about CMI insurance. By early May a fairly clear picture of CTS was emerging. The company had been founded in 1975; it had barely achieved a break-even profit level. Annual home purchases and sales had reached a level of almost 500 properties, and CTS had worked with about 65 MetroNet brokers and 35 corporate clients. Tom Winder was the general manager; he supervised a staff of about 25 customer representatives and clerical support staff. Conversations with David Osgood and several MetroNet brokers who had worked with CTS suggested that the company had made promises to MetroNet about developing a nationwide, well-financed, fully competitive organization. To date, however, those promises were largely unfulfilled. Osgood
  • 12.
    believed that CTS’sshortage of equity and, therefore, borrowing capacity, had severely limited its growth potential. Jim Dolan obtained a copy of CTS’s December 1978 balance sheet that, in his mind, confirmed Osgood’s feelings (see Exhibit 3). The company had a net worth of only $420,000. Three of the four stockholders (Elliott Burr, William Lehman, and Michael Kupchak) had invested an additional $2 million in the company—$1.3 million in short-term notes and $700,000 in bank loans that they had personally guaranteed. While CTS owned homes valued at $13.4 million, it also had additional bank loans and 12401241assumed mortgages totaling $9.8 million. Furthermore, the company had a highly uncertain earnings stream; Frank Randall believed the current business could tail off to almost nothing within six months. EXHIBIT 3: CTS Balance Sheet During late March both Randall and Dolan had a number of telephone conversations with Burr and Winder. Their discussions were wide ranging and quite open; the CTS partners struck Randall as being unusually candid. They seemed more than willing to share everything they knew about the business and their own company. On one occasion, Burr asked how much of CTS Randall wanted to buy and how Randall would feel about the present owners retaining a minority interest. Burr’s question led Randall and Dolan to conclude that in fact they wanted full ownership. They planned to build up the company’s equity base considerably and wanted to gain all the benefits of a larger, more profitable operation for CMI. In early April, Randall developed the formal proposal that he intended to present to MetroNet’s board of directors (see Exhibit 4). The proposal committed CMI to enter negotiations to acquire CTS and to use CTS as a base for building a third-party equity company with a capitalization sufficient to support an annual home purchase capability of at least 2,000 units. In return, the proposal asked MetroNet to begin a program of actively supporting the use of CMI’s insurance on high-ratio
  • 13.
    loans. 1241 1242 EXHIBIT 4:Letter of Intent Board of Directors The Metropolitan Realty Network New York, NY April 9, 1979 Gentlemen: It is our intention to enter negotiations with the principals of Corporate Transfer Services, Inc., for the acquisition of the equity ownership of this Company by Capital Mortgage Insurance Corporation. In the event Capital Mortgage Insurance Corporation is successful in the acquisition of Corporate Transfer Services, Inc., it is our intention to capitalize this Company to the extent required for the development of a complete bank line of credit. The initial capital and bank line of credit would provide the MetroNet association members an annual equity procurement of 1,500 to 2,000 units. In addition, we would be prepared to expand beyond this initial capacity if the MetroNet Association volume and profitability of business dictate. We are prepared to develop an organizational structure and support system that can provide a competitive and professional marketing and administrative approach to the corporate transfer market. Our intentions to enter negotiations with Corporate Transfer Services, Inc., are subject to the following: · 1. The endorsement of this action by you, the board of directors of MetroNet, for Capital Mortgage Insurance Corporation to acquire this organization. · 2. The assurance of the MetroNet Association for the continuation of their support and use of CTS. Upon completion of the acquisition, the MetroNet Association would agree to sign a Letter of Agreement with the new owners of Corporate Transfer Services. · 3. The assurance of the MetroNet Association to cooperate in
  • 14.
    the development ofa close working relationship with CMI for the influence and control they may provide when seeking high- ratio conventional mortgage loans using mortgage insurance. Capital Mortgage Insurance will need the support of expanded business by the MetroNet Association, due to the heavy capital commitment we will be required to make to CTS to make this acquisition feasible. In this regard, CMI is prepared to offer the MetroNet nationwide members a range of marketing programs and mortgage financing packages that will help earn and deserve the mortgage insurance business and expand the listings, sales, and profitability of the MetroNet members. Upon receiving the endorsement and support outlined in this letter from the board of directors of MetroNet, we will proceed immediately with the negotiations with Corporate Transfer Services, Inc. It would be our intention to have the acquisition completed and the company fully operational by the time of the MetroNet national convention in San Francisco in July 1979. Sincerely, Franklin T. Randall President and Chief Executive Officer Randall and Dolan met again with the Third-Party Equity Committee in New York on April 9 to preview the CMI proposal. The committee reacted favorably, and the next day MetroNet’s board of directors unanimously accepted the proposal after discussing it for less than 15 minutes.Formal Negotiations with Corporate Transfer Services On the afternoon of April 10, following the MetroNet board meeting, Randall and Dolan met again with Elliott Burr and Tom Winder. Now that CMI was formally committed to acquisition negotiations, Burr and Winder were eager to get specific and talk numbers. However, Randall and Dolan remained very cautious. When Burr expressed an interest in discussing a price, Randall replied, “We don’t know what you’re worth. But we’ll entertain any reasonable argument you want to make for why we should pay more than your net worth.” The meeting ended with a general agreement to firm things up
  • 15.
    by April 25.Later, reflecting on this session, Jim Dolan commented, Our letter of agreement committed us to having an operating company by July 12, so the clock was running on us. However, we know that after the April 10 board meeting they would be hard pressed not to be bought, and besides they were obviously pretty eager. But at that point in time we had not even met the other two stockholders; we suspected the high numbers were coming from them.Further Assessment of CTS Even though the April 10 meeting had ended with an agreement to move ahead by April 25, it quickly became evident that a complete assessment of CTS and preparation of a formal offer would take more than two weeks. Other operating responsibilities prevented both Randall and Dolan from devoting as much time as they had intended to the acquisition, and the analysis process itself required more time than they had expected. During the first week of May, Jim Dolan made a “reconnaissance” trip to Chicago. His stated purpose was to examine CTS’s books and talk with the company’s local bankers. He also scrutinized the office facilities, met and talked with several office employees, observed Tom Winder interacting with customers and subordinates, and generally assessed the company’s operations. Dolan spent most of his time with Winder, but he also had an opportunity to have dinner with William Lehman, another of CTS’s stockholders. Dolan returned to Philadelphia with a generally favorable set of impressions about the company’s operations and a much more concrete understanding of its financial situation. He reported to Randall, “They’re running a responsible organization in a basically sensible manner.” At the same time, however, Dolan also reported that CTS was under increasing pressure from its bankers to improve its financial performance. Dolan’s trip also provided him with a much richer understanding of the four men who owned CTS: Elliott Burr, William Lehman (Burr’s real estate partner), Michael Kupchak
  • 16.
    (a private investor),and Tom Winder. Of these four, only Winder was actively involved in the day-to-day management of the company, although Elliott Burr stayed in very close touch with Winder and was significantly more involved than either Lehman 12431244or Kupchak. From their meetings and telephone conversations, Randall and Dolan pieced together the following pictures of the four men: · • Elliott Burr, in his middle 50s, had been the driving force behind Corporate Transfer Services. He was a classic real estate salesman—a warm, straightforward, friendly man who enthusiastically believed in what he was doing. An eternal optimist, he had been an early advocate of MetroNet’s getting into the employee relocation business. Burr knew the relocation business extremely well; he personally called on many of the large Chicago corporations to sell CTS’s services. Burr appeared to be very well off financially. Burr and Lehman Real Estate was one of the largest realty firms on Chicago’s North Shore, and Burr was held in high regard by local bankers. One banker had told Dolan, “Burr’s word is his bond.” · • William Lehman, Burr’s real estate partner, was in his mid- 60s. He appeared to be much more of a financial adviser and investor than an operating manager. Lehman personally owned the shopping center where Burr and Lehman Real Estate was located, as well as the office building where CTS was leasing space. Dolan characterized Lehman as an “elder statesman—a true gentleman.” Dolan recalled that when he had had dinner with Lehman during his visit to Chicago, Lehman had kept the conversation on a personal level, repeatedly expressing concern about Dolan’s plane reservations, hotel accommodations, and so on. He had hardly mentioned CTS during the entire dinner. · • Michael Kupchak was the third principal stockholder. Kupchak, about 50, had been a mortgage banker in Chicago for a number of years. Recently, however, he had left the bank to manage his own investments on a full-time basis. Dolan met Kupchak briefly during his Chicago visit, and characterized him as a “bulldog”—an aggressive, ambitious man much more
  • 17.
    interested in financialtransactions than in the nature of the business. He had apparently thought Dolan was coming to Chicago to make a firm offer and had been irritated that one had not been forthcoming. Frank Randall had not yet met Kupchak face-to-face, although they had talked once by telephone. · • Thomas Winder, 44, had spent most of his career in real estate–related businesses. At one time he had worked for a construction company, and then he had joined the mortgage bank where Michael Kupchak worked. Kupchak had actually brought Winder into CTS as its general manager, and the three original partners had offered him 25 percent ownership in the company as part of his compensation package. Winder was not only CTS’s general manager, but its lead salesperson as well. He called on prospective corporate clients all over the country, and he worked closely with MetroNet. That activity primarily involved appearing at association-sponsored seminars to inform member brokers about CTS and its services. · It was obvious to Jim Dolan that CTS had become an important source of real estate sales commissions for the Burr and Lehman partnership. Most of CTS’s clients were in the Chicago area, and a large portion of the real estate transactions generated by CTS were being handled by Burr and Lehman Real Estate. · 1244 1245 · Dolan also inferred that the three senior partners—Burr, Lehman, and Kupchak— were close friends socially as well as professionally. The men clearly respected each other and valued each other’s opinions. On one occasion Burr had told Dolan, “It’s because of Bill Lehman that I have what I have today. I can always trust his word.” Tom Winder was also woven into the relationship, but he was apparently not as closely involved as the other three. Randall and Dolan both sensed that Elliott Burr was the unofficial spokesman of the group. “I have the impression he can speak for all of them,” commented Dolan. · In late April, Randall obtained a copy of a consultant’s report on the employee relocation industry that had been
  • 18.
    commissioned by MetroNet’sThird-Party Equity Committee. The report estimated that there were more than 500,000 homeowner/employees transferred annually, generating over 1 million home purchases and sales. However, fewer than 55,000 of these transfers were currently being handled by relocation services companies. Dolan’s own analysis had projected a 10 to 15 percent annual growth rate in the use of relocation companies, leading to industry volume estimates of 60,000 in 1979, 67,000 in 1980, and 75,000 by 1981. The consultant’s report stressed that success in the relocation business depended on a company’s ability to provide services to its corporate clients at lower cost than the clients could do it themselves. In addition, profitability depended on a company’s ability to turn over its inventory of homes quickly and at reasonable prices. Dolan’s own financial projections showed a potential return on equity of over 30 percent by 1983, assuming only an 8 percent share of the market. And that return did not include any incremental profits resulting from new sales of CMI mortgage insurance policies generated by MetroNet brokers. Randall in particular was confident that the close ties between CMI and MetroNet would result in at least 5,000 new mortgage insurance policies annually—a volume that could add over $400,000 in after-tax profits to CMI’s basic business. · On May 10, Randall and Dolan attended a Northwest Equipment Corporation financial review meeting in Minneapolis. Prior to their trip west Randall had prepared a detailed analysis of the CTS acquisition and the employee relocation industry. The analysis, in the form of a proposal, served as documentation for a formal request to Northwest for a capital expenditure of $9 million. Randall had decided that he was willing to pay up to $600,000 more than the $420,000 book value of CTS’s net worth; the remaining $8 million would constitute the initial equity base required to build CTS into a viable company. The financial review meeting evolved into a lengthy critique of the acquisition proposal. Northwest’s corporate staff was initially quite skeptical of the financial
  • 19.
    projections, but Randalland Dolan argued that the risks were relatively low (the homes could always be sold) and the potential payoffs, both economic and strategic, were enormous. Finally, after an extended debate, the request was approved.Formal Negotiations with CTS When Randall and Dolan returned from Minneapolis, they felt it was finally time to proceed in earnest with the acquisition negotiations. Randall sensed that at present CTS was limping along to no one’s satisfaction—including Elliott Burr’s. The company was sucking up 12451246much more of Burr’s time and energy than he wanted to give it, and its inability to fulfill MetroNet’s expectations was beginning to be an embarrassment for Burr personally. In spite of these problems, Randall remained interested in completing the acquisition. Buying CTS would get CMI into the relocation business quickly, would provide them with immediate licensing and other legal documentation in 38 states, and would get them an experienced operations manager in Tom Winder. More important, Randall knew that Elliott Burr was an important and respected MetroNet broker, and buying CTS would provide an effective, influential entry into the MetroNet “old boy” network. Though he couldn’t put a number on the value of that network, Randall believed it was almost more important than the acquisition of CTS itself. Randall was convinced that the connection with the MetroNet brokers would enable him to run CTS at far lower cost than the established relocation companies, and he also expected to realize a significant increase in CMI’s mortgage insurance business.May 21, 1979 Now, as Randall and Dolan sat in Randall’s office on May 21, they discussed the draft of a formal purchase offer that Dolan had prepared that morning (see Exhibit 5 for relevant excerpts). The two men had decided to make an initial offer of $400,000 more than the $420,000 book value of CTS’s net worth, subject to a formal audit and adjustments depending on the final sales prices of all homes owned by CTS as of the formal purchase
  • 20.
    date. This openingbid was $200,000 below Randall’s ceiling price of $600,000 for the firm’s goodwill. The offer was for 100 percent of the ownership of the company. The $2 million in outstanding notes would pass through to the new company owned by Randall and Dolan. The offer also included a statement of intent to retain Tom Winder as CTS’s general manager and to move the company to CMI’s home office in Philadelphia.EXHIBIT 5: Draft of Purchase Letter The Board of Directors and Stockholders Corporate Transfer Services, Inc. Chicago, IL May 24, 1979 Gentlemen: Capital Mortgage Insurance Corporation (the “Purchaser”) hereby agrees to purchase from you (the “Stockholders”), and you, the Stockholders, hereby jointly and severally agree to sell to us, the Purchaser, 100 percent of the issued and outstanding shares of capital stock of Corporate Transfer Services (the “Company”) on the following terms and conditions. Purchase Price. Subject to any adjustment under the following paragraph, the Purchase Price of the Stock shall be the sum of $400,000.00 (four hundred thousand dollars even) and an amount equal to the Company’s net worth as reflected in its audited financial statements on the closing date (the “Closing Date Net Worth”). Adjustment of Purchase Price. The Purchase Price shall be reduced or increased, as the case may be, dollar-for-dollar by the amount, if any, by which the net amount realized on the sale of homes owned as of the Closing Date is exceeded by, or exceeds, the value attributed to such homes in the Closing Date Net Worth. Continuation of Employment. Immediately upon consummation of the transaction, the Purchaser will enter into discussion with Mr. Thomas Winder with the intent that he continue employment in a management capacity at a mutually agreeable rate of pay. Mr. Winder will relocate to Philadelphia,
  • 21.
    Pennsylvania, and willbe responsible for the sale of all homes owned by the Company at the Closing Date. Covenant-Not-to-Compete. At the closing, each Stockholder will execute and deliver a covenant-not-to-compete agreeing that he will not engage in any capacity in the business conducted by the Company for a period of two years. If the foregoing correctly states our agreement as to this transaction, please sign below. Very truly yours, CAPITAL MORTGAGE INSURANCE CORPORATION The foregoing is agreed to and accepted. By ___________________________ President As Randall and Dolan reviewed their plans, it was clear that they were more concerned about how to conduct the face-to- face negotiations than with the formal terms themselves. In the telephone call he had just completed, Randall had told Elliott Burr only that they wanted to meet the other stockholders and review their current thinking. At one point during the conversation Jim Dolan commented, I really wonder how they’ll react to this offer. We’ve been putting them off for so long now that I’m not sure how they feel about us anymore. And our offer is so much less than they’re looking for. Randall replied, I know that—but I have my ceiling. It seems to me the real question now is what kind of bargaining stance we should take, and how to carry it out. What do you think they are expecting? Sheet1Individual Assignment - Travel Poster - due Week SevenContent - 3 points possible - .5 points per itemPoints PossiblePoints EarnedTravel Posted is based on the global health issues related to the country of your choice.0.5Poster
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    includes:a. Requirements fortravel to this country.0.5b. Immunizations needed before travel.0.5c. Safety and security information.0.5d. Diseases indigenous to this country, risk for contracting these diseases.0.5e. Separate reference list is provided, with at least three references.0.5Organization/Development - 1.5 points possible - .5 points per itemThe poster includes relevant graphics and pictures.0.5The poster is legible and visually attractive.0.5The content of the poster is comprehensive and accurate.0.5Mechanics - 1.5 points possible - .5 points per itemThe poster is laid out with effective use of headings, font styles, and white space.0.5Rules of grammar, usage, and punctuation are followed.0.5Spelling is correct.0.5Total:60 Sheet2 Sheet3