Case studies for print products
- 1. 6 CASE STUDIES FOR PRINT PRODUCTS
- 2. A sans serif font has been used for the artist’s name. The name of the artist is bigger than the tittle of the album so that it’s the first thing you see. She is wearing mostly white clothing. The white clothing connotes that she is pure and new to the music industry. In this case it can represent a new beginning as this is the artist’s first album A mid long shot has been used for the main image. Smoke has been projected over the artist. The imagery of smoke is common to see with the genre of R&B and Hip-pop The gold jewellery could connote wealth, and prosperity. The gold jewellery is a convention usually followed by R&B and hip-pop artists. The name of the album is in a serif font. This makes the album name stand out the simple font used for the artist’s name She is wearing minimal make up if any. This connotes to her purity and innocence. Light blue and white are the main colours used. The blue symbolises gentle and calmness while the white symbolises purity and innocence. This colour scheme overall gives a relaxed and peaceful feel. TINASHE AQUARIUS
- 3. The artist’s social media sites are listed. This encourages fans to follow the artist. This would appeal to this artist’s young target audience as they are more likely to use social media Small Aquarius symbol which ties in with the name of the album The track list is arranged into one column and chronological order. Chronological order is always used as it’s the most convenient and easiest way to find a song One of the main conventions of a Barcode being include on the back cover. A minimal styed font which Is similar to the font used on the font cover. This font links with the overall simple design of the album The record label’s logo. This works as promotion for the label because people would be interested to see what other artists they have. This could also encourage people to buy this album because this is a well known record label and they have a had many successful artists The licence and publishing has been included. The text is small and is in dark colour. This is so that it isn’t as noticeable to the audience Producer credits mentioned. This is a common convention and can also encourage people to buy the album if they see a producers name that they recognise Blue and white is still used on the back cover however there this a lot of black used. The black could symbolise darkness and power. The use of colour on the back cover greatly contrast the front cover. This could represent the different sides of the artist that might explored on the album The main image of the artist is a medium close up. In this image she is now wearing dark eyeshadow. The change of make up shows a new persona of the artist. Her mouth is covered with a mask with a jewels on it. The mask could symbolise that she is restricted or not able to express herself. the jewels on the mask connotes her wealth and her star quality Anti piracy logo. this prevents people from copying the CD for copyright reasons
- 4. Record label logo used again The small logo is used again. This logo is the symbol for the Aquarius star sign. The symbol links in with the name of the album and the overall theme of the album The licence and publishing around the circumference of the CD The record label is also include on the spine. Could be used to recognise the genre of the album as this record label is known for pop, R&B and Hip-pop music. This is also used as marketing because people are more likely to buy an album from a label that is well known Serial code is a common convention seen on the spines of albums The same fonts have been used for the name of the artist and the name of the album. Using the same fonts means that everything is linked together. As a part of the house style same fonts are used throughout the album. The colour scheme used for the CD is similar to the colours used on the front cover. The spine uses dark colours similar to the back cover.
- 5. DRAKE TAKE CARE The name of the album is hand written instead of computer generated. This gives the cover a personal feel. its similar to an autograph so it seems like a gift from the artist to his supporters The artist is wearing gold jewellery. This is a common convention for rappers and for this music genre. It connotes his wealth and power. This could suggest that he is a well respected artist in the music industry The main image was taken in a luxurious location. This could suggest that the artist is wealthy and lives an expensive lifestyle. his facial expressions could connote that all the riches around him do not make him happy Most of the items surrounding the artist are gold. This could suggest that he is materialistic or that he would be exploring similar themes in the songs A mid shot has been used for the main image. The artist is looking down a has a straight face. This could connote sadness The artists name has not been included on the front cover. This suggests that the he so well known that we already know who he is.
- 6. The track list is centred and takes up most of the back cover space. An image of the artist has not been included so the track list is now the focus of the back coverThe producers are mentioned. This could encourage people to buy the album if they see a well known producers name The record label’s logo. This promotes the label because might be interested to see what other artists they have. This could also encourage people to buy this album because they are well known and successful. You would be able to work what genre this album is from the pass albums this record label has released An image of the artist hasn’t been used. This could be because the artist is well known and people recognise the name The licencing and publishing is in a smaller text and a different colour. It is in the bottom corner of the back cover which makes it less noticeable to the audience Barcodes are on the main convention on albums A simple font has been used. This makes the text clear and easy to read. The main text is in a brown colour which is similar to the colours used on the front cover. This helps to build a house style by using similar colours throughout
- 7. Different font used for the artist’s name. this is a computer generated font which contrasts the handwritten style for the album title Licencing and publishing is in a dark grey colour. This means that it won’t stand out as much as the name of the artist and the album Album name is in handwritten style. This suggests that this album is personal to the artist. This text is bigger than the name of the artist which makes it the focus and draws the audience’s attention to the album title Logos for the record labels. They are in a dark grey colour so that they are less noticeable. The name of the artist and the album is in the same font. This makes it easier to read the text The serial code is always on the album spine Record label logos are included on the spine. The logos are in white which makes them standout from the brown text Anti piracy logo. This prevents people from copying the CD for copyright reasons
- 8. BRYSON TILLER TRAPSOUL The album title is in a minimal font and centred in the middle of the album cover. The title is in white so it will standout from the red image. This makes the audience focus on the title as is in the middle of the cover The artists name is not included on the front cover. This could suggest that the artist is well known so his name doesn’t have to be on the cover A mid shot has bee used for the main image. The artist has his head facing away from the camera which could connote sadness or regret The artist is wearing a bomber jacket and a white top. This outfit is simple but still fits in with the genre of R&B and Hip-pop. He is not wearing excessive jewellery which connotes that he is not a materialistic and is more relatable to his audience A parental advisory label has been included on the front cover. This means that strong language and themes are used throughout the album which is usually used in R&B and Hip-pop music. This could encourage some people to buy this album The colour red is used throughout the album. This could symbolise romance or anger. This could suggest the themes of the songs on the album
- 9. The track list is centred and is the focus of the back cover. The same font that was used on the font cover is used again. This helps with developing a house style and making the covers link together. An image has been used on the back cover. However, we can only see a shadow of the artist which could suggest that he is losing his identity so we cannot see his face. This particular image could connote that the artist feels redistricted and is being held back Anti piracy logo. this prevents people from copying the CD for copyright reasons One of the main conventions of a Barcode being include on the back cover. The artist’s social media sites are listed. This encourages fans to follow the artist. This would appeal to this artist’s young target audience as they are more likely to use social media A small album logo included. This also helps to build a house style
- 10. The artists name is only mentioned on the CD which suggests that he is popular and well known Licencing and publishing is in a white just like all the other text. The CD reflects the overall simplistic style of the album packaging. Only the conventions are included on the CD Small album logo is used again. This helps link the products together and create a house style The album title is the biggest text on the CD. This suggests that it is the focus and the main important feature of the CD
- 11. We album cover has been included and it takes up most of the poster. This suggests that this is the focus of the poster. This would draw the attention of the audience and interest them The artist’s name has been written in big white text. This is the biggest text on the poster which tells us that is one of the focuses of poster. This is significant as the name of the artist hasn’t been included on the album cover The record label’s logo. This works as promotion for the label and can encourage people to buy his album The well known songs off the album are mentioned. This is a common convention of adverts The featured artists are also mentioned. This would encourage people to buy this album because they might be familiar with the artists featured on the album. also the supporters of the featured artists might buy the album because their favourite artist is featured the release date of the album. This is a common convention that is used so that the target audience knows when the album is available
- 12. A small version of the album cover has been used. This convention allows people to recognise her album in stores The record label’s logo has been included. This could also encourage people to buy this album because they are a well known record label and they are well respected in the music industry A close up has been used for the main image. This allows us to see her facial expressions. The main image of the artist is in black and white. This could reflect her soulful musical style and gives a classical feel The well known songs off the album have been mentioned. This is a common convention used to encourage people to buy the album. They have also described Adele as “the Grammy award winner” they have presented her in this way to show people that she makes good quality music and to show that she is talented Adele’s name and album title are the biggest text on the poster. This suggest that it is important information and the focus. A simple font as been used throughout which goes with the overall simplistic theme This suggests that album had a multi platform release. This means that more people would be more likely to buy this album because they can get it anywhere. This also extends the album to people outside of her target audience The green has been used a pop of colour and to highlight key information. For example, the album title and where it is available are in green. This makes this information standout from the black and white them
- 13. The artist’s name is in a bold gold font. This connotes her wealth and successful career. The gold is a convention usually followed by R&B and hip-pop artists. Based on that we can tell what genre of music she makes We album cover has been included and it takes up most of the poster. This suggests that this is the focus of the poster. This would draw the attention of the audience and interest them Her website has been included to encourage people to find out more her and the album. This is good for younger target audiences as they would be more likely to use social media A 3 colour scheme of black, white and gold is used. This helps to create a house style. These colours are usually associated with power and dominance. Also these colours are commonly used by R&B artists Her well known songs are included on the poster this is a common convention. They are written in white to standout from the gold text. They have used specific language to appeal to the audience. People are more likely to my this album because of they the language they have used to describe The record label’s logo. This works as promotion for the label because people would be interested to see what other artists they have. This could also encourage people to buy this album because this they are a well known record label Black is the main colour used on this poster. This could symbolise her power and dominance of her career